Tag Archives: Saudi as sports tourism destination

As Jeddah gears up for its second Formula One event the coming weekend, following the first ever top-tier race in December 2021, a new chapter of sports tourism has been started. At present, the sports sector contributes around 0.2% of the Kingdom’s GDP, while the tourism sector contributes about 3%, according to the Ministry of Sport and the Ministry of Tourism. The two ministries have ambitious targets for growth: sports should contribute 0.6% of GDP and tourism 10% by 2030. One of the major areas for growth sits at the crossroads of the two: sports tourism. The latest publication by KPMG, “Competitive edge: The unfolding potential for sports tourism in Saudi Arabia”, presents a model of four different categories of sports tourism, with a global case study supporting each type. Across these categories, the model emphasizes coordination between organizers, mainly the private sector, public sector enablers and national tourism promoters as it is critical to attracting foreign tourists for both sport events and participation. The first “destination-dependent sports tourism” category notes that the Kingdom’s vast natural infrastructure as a major pull factor for sports tourism. That would include activities like diving and other watersports along the Red Sea coast, mountain climbing, as well as desert activities such as rally racing, running, cycling, motor and quad biking. The second model, “alternative location sports tourism,” refers to the sport that tourists often play close to home when they are not on vacation. The sport – or entire vacation – is enhanced by the destination. A key example here is golf, already one of the most prolific tourism sports around the world. The landscape and coastline of Saudi Arabia provide an outstanding and …

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