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Samsonite, the world’s leading luggage brand, commemorated its 115th anniversary by hosting an exclusive celebration at the iconic Armani Hotel in Downtown Dubai. The event marked a significant milestone in the brand’s illustrious history and featured the official launch of the New Streamlite, a truly noteworthy collection that not only takes the company back to its roots, but also represents its firm commitment to leading the way in the future of travel. The celebration transformed the Armani Hotel venue into an immersive journey through Samsonite’s rich legacy, showcasing the evolution from rugged, timeless classics to today’s luxurious, tech-savvy luggage solutions. Guests experienced an elegant and visually captivating environment, enhanced by carefully curated vintage props, themed installations, and ambient entertainment that echoed the event’s theme: ‘Vintage to Modern – From Timeless Classics to Modern Journeys.’ The premium event was attended by an exclusive gathering of prominent social influencers, industry leaders, retail partners, government officials and media representatives, including senior executives from both Samsonite and Grand Stores. The evening also highlighted the successful and enduring partnership between Samsonite and Grand Stores, the official sole distributor of Samsonite products in the UAE for the past 44 years. Samsonite’s 115th anniversary celebration marks a bold new chapter for a legendary luggage line that has endured the test of time, captivating travelers with its timeless design and exceptional craftsmanship. The New Streamlite is a modern reimagining of one of Samsonite’s most iconic creations—the original Streamlite case from the 1940s! Introduced as a signature model, the original Streamlite quickly rose to prominence, becoming a cornerstone of Samsonite’s legacy. It was celebrated for its pioneering use of lithographed paper, which delivered exceptional printing quality and durability, along …

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