Tag Archives: Rove

Rove Hotels is poised to make its way across the GCC and beyond with its ambitious expansion plan as it targets the milestone of 10,000 rooms in operation or under development  over the next five years. Homegrown in the UAE, Rove Hotels currently boasts over 3,400 operational hotel rooms across its various properties. It has garnered a reputation for seamlessly blending sustainability, innovation, and local art to curate spaces that resonate with modern explorers. From co-working areas to eco-friendly operations, world-class service scores and many innovative offerings, such as the region’s only hotel rooms designed for gamers, Rove Hotels constantly pushes the boundaries of what a lifestyle hospitality brand can offer. Rove has already proven its ability to manage a varied portfolio of properties with distinctive propositions, such as city hotels, event-led hotels, beach properties and even a theme-park hotel located at the Middle East’s largest amusement park destination, Dubai Parks and Resorts. With this expansion strategy, the Rove brand is prepared to weave its narrative of community-centred travel and off-the-beaten-track exploration into the fabric of even more regional urban destinations. This strategic decision to establish a strong Middle East presence comes after Rove’s record commercial performance numbers in 2022, the brand’s best-ever year. Paul Bridger, Chief Operating Officer of Rove Hotels, said recently of the expansion plans, “In this exciting new phase of Rove’s journey, we’re looking forward to taking our unique lifestyle hospitality concept to new destinations. As a homegrown brand, we are thrilled to see the tremendous growth in tourism that the region is experiencing, and we believe that Rove Hotels can play an important role in providing accessible quality accommodation options for travellers.”

Rove Hotels announced that it’s bringing its exciting residential concept, Rove Home, to Dubai, signifying an important step in the brand’s journey. The project features 348 fully-furnished studios, one and two-bedroom apartments designed to embody Rove’s unique look and feel, as well as an impressive list of amenities to keep residents engaged from dusk to dawn. Its first project in the city, Rove Home Downtown is located within the Burj Khalifa District and merges Rove’s vibrant spirit with an enviable location and a playlist of amenities to create a unique living proposition at the heart of Dubai. Rove Home’s debut in the city represents a significant milestone for the brand, with further growth planned in the coming years. Rove Home Downtown represents a significant milestone for the Rove brand, solidifying its stance in the residential property market and showcasing its commitment to offering practical, convenient, and comfortable living experiences. The project will offer thoughtfully designed fully-furnished studios, 1, and 2-bedroom apartments featuring contemporary finishes and state-of-the-art smart home features. Key consultants on the project include architect Archcorp, landscape architect SCLA, interior design by Zebra, and art by Studio Feel to infuse this new development with the brand’s unique look and feel and create captivating living spaces that blend aesthetics with functionality. The building will feature one of the highest ratios of amenities to living space in the Downtown Dubai area, designed to keep residents engaged from dusk to dawn. Facilities will include an outdoor infinity pool and a lap pool, co-working spaces, basketball and padel courts, a jogging track, a Rove café, a rooftop deck with stunning views of the Burj Khalifa and more! Rove Home Downtown will be situated …

Marjan, the master-developer of freehold properties in Ras Al Khaimah, has announced the start of construction of the lifestyle beach resort, Rove Al Marjan Island by Rove Hotels, set to open by the end of 2024. Marjan awarded the construction contract to China State Construction Engineering, with piling work completed and other foundational and structural work to commence shortly. Set in a prime beach location, the 441-room hotel will feature a colourful urban design and a trove of artworks that take inspiration from the natural setting of Al Marjan Island. The hotel will ensure fuss-free and uplifting experiences for the value-conscious new generation of leisure travellers. Abdulla Al Abdouli, Chief Executive Officer, Marjan: “With Ras Al Khaimah emerging as one of the region’s fastest-growing tourist destinations, there is an opportunity to broaden the horizon of the Emirate’s lifestyle hotel market and cater to the growing segment of value-conscious travelers”. “As one of the Emirate’s master-developers, we want to stay at the forefront of shaping this trend and will continue to bring robust hospitality concepts that will appeal to a diverse set of audiences without compromising on quality.” Paul Bridger, Chief Operating Officer, Rove Hotels, said: “Rove Al Marjan Island is our first hotel in Ras Al Khaimah and an important milestone in our ambition of offering the Rove experience to new locations within the UAE and across the region. Ras Al Khaimah welcomes visitors from all over the world, and the upcoming Rove hotel will continue to diversify the Emirate’s booming tourism sector with our distinctive fun, value-packed and fuss-free hospitality.” Ras Al Khaimah is on course to record impressive growth in the number of visitors this year. In the …

According to a recent report released by Dubai tourism, the hotel sector has recorded one of the highest in the world with occupancy at 76 per cent with establishments delivering a combined 15.71 million occupied room nights during the first six months of the year, a five per cent increase over the same period in 2018. Another noteworthy fact is that the emirate has now reached an inventory of 118,345 within 714 establishments at the end of June 2019, representing a six per cent increase, which showcased continued strong investor confidence in Dubai’s tourism demand. In the Middle East, Dubai continues to be the much favoured destination recording the largest traffic from all over the world. Brands such as Rove have revolutionised the market in Dubai. Luxury five-star and four-star hotels commanded 34 and 25 per cent of the emirate’s total inventory, respectively.  Meanwhile properties in the one to three-star categories represented a share of 20 per cent. Increasing demand for diversified accommodation options was met with a combined 21 per cent of hotel apartment establishments across the deluxe/superior and standard categories.