Tag Archives: Rotana

The new rotana.com is built for today’s mobile-first travellers. The platform adapts seamlessly to any device and streamlines the booking journey from start to finish. Enhanced AI-powered search and filtering make it easier  for guests to discover and book the options that best match their needs. “This launch marks a pivotal step in Rotana’s new strategic roadmap,” said Philip Barnes, CEO of Rotana. “We are reimagining every touchpoint of the guest journey, both online and on property, to ensure we remain at the forefront of hospitality in the region. The new rotana.com blends personalisation, speed, and inspiration to reflect the exceptional experiences our guests enjoy in our hotels. As we execute our growth strategy, technology will be central in deepening guest relationships, driving direct bookings, and reinforcing Rotana’s leadership in the evolving travel landscape.” This transformation is part of Rotana’s broader digital strategy aimed at strengthening direct booking channels and deepening guest engagement through data-driven insight. The relaunch comes amid a major shift in traveller behaviour, with mobile now accounting for more than half of hotel reservations. Yet many guests still abandon their bookings due to slow load times, poor navigation, and complex checkouts (GuestCentric, 2024). In the Middle East and Africa, where the mobile travel booking market was valued at USD 4.6 billion in 2024 and is set to more than double by 2031 (Cognitiv Market Research, 2025), the demand for seamless mobile booking experiences has never been greater.

Rotana announced a strategic partnership with Lighthouse, the hospitality industry’s leading commercial platform, to enhance data-driven decision-making and revenue performance across its portfolio. Under the agreement, Rotana will deploy Lighthouse’s Rate Insight solution, integrated with iDeaS G3 Revenue Management System, across its 79 operating properties, with all future openings set to join the platform. This next-generation technology will provide Rotana’s commercial teams with comprehensive real-time market intelligence, automated pricing optimisation, and intuitive analytics to drive agile, informed decision-making in increasingly competitive markets. As global travel continues to recover and evolve, the hospitality sector faces unprecedented fluctuations in demand, shifting booking patterns, and increased competition from both traditional hotels and alternative accommodation providers. In this environment, access to high-quality, actionable data has become a decisive factor in commercial performance. Eddy Tannous, COO of Rotana, said: “This partnership is about unlocking the full potential of our commercial strategy. By combining Lighthouse’s industry-leading intelligence with our operational excellence, we are giving our teams the ability to make faster, more informed decisions that protect our brand positioning and drive stronger returns. It’s a critical investment in both our people and our future.” “The hospitality landscape demands data-driven commercial decisions. Our ability to deliver real-time market intelligence positions hotel groups like Rotana to drive business growth while maintaining brand integrity,” said Jens Munch, CEO and Co-Founder of Lighthouse. “Partnering with a forward-thinking group such as Rotana ensures our platform continues to deliver meaningful impact—enhancing rate positioning, efficiency, and strategic agility at scale.” The collaboration follows a rigorous evaluation process led by Rotana’s commercial leadership team, who identified Lighthouse’s unmatched data accuracy, real-time processing capabilities, and ease of use as key reasons for selection. Rotana expects the …

Rotana announced a new multi-faceted sustainability partnership with Ecolab and  Stella Hospitality. Together, the three organisations will support Rotana in advancing its sustainability objectives across operations and guest touchpoints — from reducing water and energy consumption to phasing out single-use plastics and enhancing in-room product design. The partnership builds on a renewed agreement with Ecolab, marking 20 years of collaboration, and introduces Stella Hospitality into Rotana’s supplier ecosystem for the first time. The partnership was formalised through individual agreements with Ecolab and Stella Hospitality, following leadership-level engagements with representatives from all parties. “This renewed partnership with Ecolab, and the addition of Stella Hospitality, reflects our determination to make a meaningful and lasting impact,” said Philip Barnes, Chief Executive Officer at Rotana. “It’s about moving beyond intention to action — reducing resource use where it matters and making conscious choices that shape a better guest experience.” Scaling Measurable Sustainable Impact Across Operations and Guest Experience As part of the renewed partnership, Ecolab will continue to implement technologies that help Rotana reduce water, energy, and chemical use while maintaining high standards of hygiene and operational efficiency. These outcomes are tracked using Ecolab’s eROISM (Exponential Return on Investment) proprietary tool, which measures both environmental and financial impact — enabling smarter, data-driven decision-making across hotel operations. This approach directly supports findings from Ecolab’s global Watermark Study, which shows that consumers remain very concerned about climate change and are increasingly willing to support businesses that prioritize sustainability. By applying smart systems that optimise water and energy use, the partnership ensures Rotana remains ahead of these challenges. “This partnership shows how data-driven collaboration can deliver measurable environmental progress at scale,” said Stefan Umiastowski, Senior Vice President …

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) and Rotana unveiled the first phase of their joint initiative to boost summer tourism to the emirate. This partnership aims to address seasonal travel lulls and strengthen Abu Dhabi’s positioning as a dynamic, year-round destination. With Rotana’s strong regional appeal and global loyalty network, the collaboration is primed to drive bookings across Abu Dhabi’s diverse source markets, particularly the GCC. From June through August, guests staying at Rotana properties in Abu Dhabi can enjoy an exclusive ‘Stay 3, Pay 2’ summer offer. This campaign is a key activation of the DCT-Rotana partnership, designed to stimulate travel during the traditionally quiet summer months, reinforce Abu Dhabi’s appeal as a family-friendly destination, and encourage direct bookings through exclusive incentives. Eddy Tannous, COO, Rotana said: “As a homegrown brand deeply rooted in the region, we are proud to partner with DCT Abu Dhabi on a campaign that supports the broader vision of positioning Abu Dhabi as a year-round destination. Through this initiative, we are combining strengths to deliver both economic impact and exceptional guest value, reaffirming our commitment to driving tourism growth in the emirate.” As part of DCT Abu Dhabi’s Tourism Strategy 2030, the partnership with Rotana underscores the emirate’s commitment to sustained, collaborative growth. It is one of several recent alliances formed to enhance Abu Dhabi’s global profile, increase visitor numbers, and deliver seamless, tailored experiences across key international and regional markets. For every three consecutive nights booked, the third night is free. For longer stays, the offer continues (e.g., stay 6, pay 4), creating greater value the longer guests stay. The summer promotion also includes: • Free stays …

Rotana announced plans to open Bloom Arjaan by Rotana on Saadiyat Island, Abu Dhabi, and Yasmina Rayhaan by Rotana in Riyadh, Kingdom of Saudi Arabia (KSA), in 2025. The latter will contribute to Rotana’s goal of tripling its current key count in the Kingdom to 6,000 over the next three years. In addition, work is also underway on another six Edge by Rotana properties in the MENAT region. Launched as a new brand in 2022, Rotana currently operates seven Edge by Rotana properties in the UAE and KSA, with plans on track to reach a target of operating 30 Edge by Rotana properties across the region by 2027. Rotana unveils its ambitious regional and international expansion plans at the World Travel Market (WTM) London. Driving the group’s global expansion is the development of 43 new properties in 24 cities in the Middle East, Africa, Europe, and Türkiye. The new properties will add 9,049 rooms to Rotana’s inventory, taking its total keys to 30,301 globally. Commenting on Rotana’s expansion plans, Philip Barnes, CEO of Rotana, said: “Rotana’s ambitious development plans underscore our commitment to expediting growth in the sector and developing offerings to suit ever-changing customer demand. Drawing on our rich heritage, we look forward to welcoming more guests to Rotana properties across the globe soon to experience our signature hospitality offering and enjoy moments of treasured times.”  

Rotana announces the opening of Beach Bay Hotel – Mirfa, the first Edge by Rotana property in Abu Dhabi. Edge by Rotana is a collection of independent properties that maintain their individuality, while benefiting from Rotana’s extensive network and systems. The new property marks the seventh Edge by Rotana opening since the brand launch, with another six hotels in the pipeline across the MENAT region. The opening of Beach Bay Hotel – Mirfa expands Rotana’s presence in Abu Dhabi to 4,768 keys across 17 properties. Located approximately 150 kilometres from Abu Dhabi city, Mirfa is a serene coastal town nestled on the picturesque western coast of the Emirate. Complete with a private beach overlooking the pristine waters of the Arabian Gulf, the serviced apartment hotel offers a perfect blend of convenience and comfort for business travel, a long-term stay, or a family vacation. The hotel features 76 serviced apartments, including studios, one-, two-, and three-bedroom options. Each unit is seamlessly designed for modern living, providing stunning sea views and a tranquil escape from city life. Apartments are also fitted with a dining area and a fully equipped kitchen, ensuring a comfortable and enjoyable stay. Commenting on the announcement, Philip Barnes, CEO of Rotana, said: “We are proud to open the doors to Beach Bay Hotel – Mirfa, delivering ‘Treasured Time’ to a fantastic new location in the UAE. This hotel marks a key addition to our growing portfolio and a reflection of our strategic expansion of Edge by Rotana brand in key markets across the region.” Beach Bay Hotel – Mirfa offers guests two attractive dining options to suit any mood, taste, and occasion. The property features two restaurants of …

Rotana announced the opening of Palma Bay Rotana, in New Alamein, Egypt. Joining Grand Rotana Resort & Spa in Sharm El Sheikh, the property will bring Rotana’s total footprint in the country to 702 keys. Perfectly positioned at Marina 5, the premier four-star resort delivers an unmatched hospitality experience, marrying elegance with the exceptional quality synonymous with one of the Middle East’s leading hospitality brands. With its coveted seaside location, Palma Bay Rotana offers premium services and modern accommodation options, for all travellers. Commenting on the announcement, Philip Barnes, CEO of Rotana, said: “Further growing our expansion plans in the region, Palma Bay Rotana Resort marks an exciting milestone for Rotana as our second operational property in Egypt. With a wide range of world-class amenities and scenic ocean views, Palma Bay Rotana is designed to offer the perfect beach escape for travellers seeking relaxation and adventure. Egypt continues to be a key market for us with tremendous potential and we look forward to welcoming guests to this stunning destination and providing them with opportunities to create ‘Treasured Time’ with loved ones.” The brand-new resort boasts 176 elegantly appointed rooms, with configurations ranging from cosy standard rooms to expansive one-, two-, and three-bedroom suites. Styled with a modern contemporary aesthetic, guests can select their preferred panorama, be it a captivating ocean scape, a peaceful lagoon vista, or a view of the vibrant neighbourhood. As enticing as the views, resort amenities include a Bodylines Health and Fitness Centre, massage rooms, complete with sauna and steam rooms, and three outdoor swimming pools, including one specifically designed for children, as well as a fully equipped gym, padel and tennis courts, a beach volleyball spot, and …

Rotana announced the soft opening of Dar Rayhaan by Rotana, Al Khobar, in the Kingdom of Saudi Arabia (KSA). The opening is in line with Rotana’s ambitious goal of launching eight properties in the Kingdom over the next four years, bringing the total key count to 4,400 across 16 properties. The new property also increases Rayhaan Hotels & Resorts’ key count to 2,080 keys currently in operation across six hotels – a significant milestone for Rotana’s modern-design hospitality brand. Commenting on the announcement, Philip Barnes, Rotana CEO, said: “The Kingdom’s emphasis on diversifying its economy and welcoming tourism has generated extensive opportunities for growth and development. The inauguration of Dar Rayhaan by Rotana in Al Khobar marks a significant milestone and holds a crucial role in supporting the Kingdom’s growth strategy. The four-star property caters to the evolving travel preferences of our guests within this important market segment, reinforcing our dedication to delivering ‘Treasured Time’ for all. As we continue with our expansion strategy, we are thrilled about the prospect of enhancing our array of offerings in the Kingdom and contributing to the development of this dynamic market.” Located only 30 minutes from King Fahd International Airport, Dar Rayhaan by Rotana offers 133 keys, including 113 rooms and 20 suites, each meticulously crafted for the utmost convenience. Equipped with modern fittings and furnishings, each room affords guests beautiful views of the city. The property offers a range of versatile recreational amenities, including a refreshing outdoor swimming pool, complimentary private parking, and a 24-hour gymnasium. The hotel also boasts three well-appointed meeting rooms, each equipped with cutting-edge audio-visual technology. Catering to business travellers, one meeting room also has a spacious pre-function area …

Rotana announced the appointment of Philip Barnes as its new Chief Executive Officer (CEO), effective 1 March 2024. Commenting on the announcement, Selim El Zyr, Vice-Chairman of Rotana, said: “We are proud to welcome Philip Barnes as the new CEO of Rotana. With a rich history of leadership and a deep understanding of the global hospitality landscape, Barnes is poised to elevate our brand delivery and levels of excellence. We eagerly anticipate his innovative direction and vision that will shape Rotana’s next chapter and build on our growing pipeline across key markets.” Completing almost 25 years as part of Fairmont Hotels & Resorts, Barnes held several senior leadership positions worldwide, including Canada, the United Kingdom, and the United States of America. Most recently, he held the role of Regional Vice President of Southern California (2020 – 2022). Previously, he also worked with leading hospitality brands such as Four Seasons Hotels & Resorts and Shangri La Hotels & Resorts among others. In the Middle East, Barnes was Fairmont Hotels & Resorts’ Regional Vice President of the United Arab Emirates (2009 – 2011). In this role, he oversaw the operations for Fairmont Palm Dubai, Fairmont Bab al Bar Abu Dhabi, Fairmont Ajman, Fairmont Fujairah, and pre-opening Fairmont Abu Dhabi. Prior to this, he also held the position of Vice President of the Middle East (2007 – 2009) for the group, overseeing the developments and planned openings in South Africa, the Kingdom of Saudi Arabia, Egypt, the United Arab Emirates, and Oman. “I am privileged to join Rotana – a homegrown brand synonymous with providing guests with the highest service levels across the region. I look forward to working closely with the wider team …

Rotana announced at the Future Hospitality Summit (FHS), its growing pipeline as it looks to expand its operations with 30 planned openings in the next three years. The Kingdom of Saudi Arabia remains a key focus for the hospitality brand as it signed four “Edge by Rotana” and one “Rayhaan by Rotana” properties in Riyadh earlier this year. The new hotels will add an impressive 618 keys to Rotana’s expansive portfolio in the Kingdom. In line with Rotana’s ambitious goal to triple the number of rooms it currently runs in the Kingdom to 6,000 over the next four years, the group added an “Edge by Rotana” property in Al Baha to its portfolio in 2023. Across the region, Rotana is gearing up to open several new properties during the last quarter of 2023, leveraging the buoyant hospitality trade. For the remainder of 2023, Rotana will see the opening of Riviera Rayhaan by Rotana in Doha, Qatar and Bomonti Arjaan by Rotana in Istanbul Türkiye. Commenting on the announcement, Makram El Zyr, Corporate Vice President of Development at Rotana, said: “We are excited to be participating in the Future Hospitality Summit again this year, offering a fantastic opportunity for Rotana to showcase its latest developments and connect with industry peers. Leveraging our keen understanding of the market, we look forward to further developing our brand presence across the region as well as entering new markets globally, always delivering on our brand promise of ‘Treasured Time’ to guests across the world.”