The Hospitality Sales & Marketing Association International (HSMAI) Middle East successfully concluded its 6th Annual ROC Commercial Strategy Conference, the last of the Global, Commercial Strategy Conferences after London, Toronto, Singapore, India, and Korea. The event’s theme was around Connect Evolve Lead. Connect: Phil Bedford, MSc, Asentiv Worldwide, shared an inspiring keynote on networking in the hotel industry. Evolve: Steven van Belleghem, a Customer Experience Enthusiast spoke about the story of evolution and the infusion of genuine Customer Culture. Lead: Michael Dominguez, Associated Luxury Hotels International (ALHI) spoke about The Importance of Culture, Understanding the importance of humility and starting with building the right team members. The HSMAI conference was a remarkable gathering of minds, highlighted by global keynote speakers whose insights were both relevant and thought-provoking. The conference also featured engaging roundtable discussions that fostered dynamic exchanges of ideas providing attendees with key take-home messages on the latest trends and strategies in the industry, emphasizing innovation, customer engagement, and future-forward thinking. The ROC Star Awards held during the second day of the conference, acknowledged three top talents nominated by their peers for their exemplary achievements and influence in the hospitality sector. Nine nominations were selected by the advisory boards from a total of 41 submissions. Outside of UAE, 50% of submissions this year were received from KSA, Kuwait, Oman, Bahrain, Qatar, Kuwait, Jordan, and Iraq making this a truly regional awards program acknowledging the efforts, innovation and performance of our on-property executives. The 2023 ROC Star winners are Linda Mwaffak, Commercial Director, Conrad Dubai, Abhay Bishnoi, Director of Revenue Management at Jumeirah Beach Hotel and Laurence Desirée Klett, Director of Marketing Communications & Sustainability, Al Baleed Resort Salalah by Anantara. Each winner received …
Read More »Dynamic Insights and Industry Evolution strategies highlighted at the 6th Annual ROC Commercial Strategy Conference
The 6th edition of the annual ROC Middle East Commercial Strategy Conference commenced with a day of insightful dialogues and expert discussions, setting the tone for a transformative event in the realm of hospitality and tourism. The opening addresses by Mona Faraj, Managing Director of HSMAI Middle East, and Bob Gilbert, President & CEO of HSMAI, welcomed a diverse assembly of industry professionals, setting the stage for a day packed with knowledge-sharing and innovation. The plenary sessions began with a captivating talk by Steven van Belleghem, a Customer Experience Enthusiast, who outlined the journey from customer service aspiration to actualization, likening companies to ‘Diamonds in the Rough’ striving for CX excellence. Following was a spirited panel discussion on Destination Marketing, moderated by Iva Skrlec, Hilton’s Director of Destination Marketing for MEA & Turkey. Panelists, including Liam Findlay of Miral Destinations, Nicholas Hall of the Digital Tourism Think Tank, and Alka Winter from Ras Al Khaimah Tourism Development Authority, explored the critical role tourism boards play in molding destination narratives and driving demand. Marie-Louise Ek, Hilton’s VP of Human Resources MEA, shed light on the ‘Crafting Essential Leadership for Modern Work Realities,’ addressing the megatrends influencing hospitality leadership. The conference then delved into the interconnectedness of commercial decisions and asset value, with a discussion led by Omar Eltahry, a seasoned Hospitality Advisor, and panelists from Accor, United Hospitality Management, and Mashreq, who shared real-world insights on revenue enhancement and asset management. Mona Faraj, Managing Director of the Middle East chapter of HSMAI said, “As we celebrate the opening of 6th annual ROC Middle East Commercial Strategy Conference, we use this opportunity to chart the future of our industry together with hospitality pioneers …
Read More »6th ROC ME Commercial Strategy conference kicks off today
With TravTalkME as the media partner, the Hospitality Sales and Marketing Association International – Middle East (HSMAI ME) kicks off its sixth edition of ROC Middle East Commercial Strategy Conference from 28 to 29, November 2023 to boost the Middle East’s hospitality sector. With the finest leading industry leaders under one roof, this year’s conference aims to take the Middle East hospitality sector to the next level where attendees can expand their network by connecting with trailblazers and peers, gain insights from seasoned professionals and learn about the latest trends and strategies. “The 6th annual ROC Middle East Commercial Strategy Conference is a unique gathering of industry pioneers, where competitors unite to shape the future and elevate their skills. It’s the pulse of innovation in the hotel industry, bringing together all the commercial thought leaders from sales, marketing, revenue management, distribution, hotel brands, and owner groups here in the region to share current and future trends. The conference will feature a range of topics, discussions, and best practices, led by world-class regional and international experts,” said Mona Faraj, Managing Director of the Middle East chapter of HSMAI. “This year’s ROC Middle East Commercial Strategy Conference is more than just an event; it is a catalyst for innovation and collaboration in the hospitality industry with global standards in mind. Here, we break down competitive barriers and come together as a community, committed to setting new standards of excellence and driving the future of hospitality forward,” added Robert A. Gilbert, CHME, CHBA, President and CEO, Hospitality Sales & Marketing Association International (HSMAI). “We at Atomize are honored to be the Platinum Sponsor and delighted.” The 6th annual ROC Middle East Commercial Strategy …
Read More »HSMAI Middle East announces the 6th Annual ROC commercial strategy conference
The Hospitality Sales and Marketing Association International – Middle East (HSMAI ME) announced the 6th ROC Middle East Commercial Strategy Conference with TravTalkME as media partner. This year’s event will be held at the Conrad Dubai Hotel from November 28 to November 29, 2023 to boost the Middle East’s hospitality sector. With the finest leading industry leaders under one roof, this year’s conference aims to take the Middle East hospitality sector to the next level where attendees can expand their network by connecting with trailblazers and peers, gain insights from seasoned professionals and learn about the latest trends and strategies. “The 6th annual ROC Middle East Commercial Strategy Conference is a unique gathering of industry pioneers, where competitors unite to shape the future and elevate their skills. It’s the pulse of innovation in the hotel industry, bringing together all the commercial thought leaders from sales, marketing, revenue management, distribution, hotel brands, and owner groups here in the region to share current and future trends. The conference will feature a range of topics, discussions, and best practices, led by world-class regional and international experts,” said Mona Faraj, Managing Director of the Middle East chapter of HSMAI. “This year’s ROC Middle East Commercial Strategy Conference is more than just an event; it is a catalyst for innovation and collaboration in the hospitality industry with global standards in mind. Here, we break down competitive barriers and come together as a community, committed to setting new standards of excellence and driving the future of hospitality forward,” added Robert A. Gilbert, CHME, CHBA, President and CEO, Hospitality Sales & Marketing Association International (HSMAI). “We at Atomize are honored to be the Platinum Sponsor and delighted …
Read More »ROC Middle East returns for the 2023 Commercial Strategy Conference
The Hospitality Sales and Marketing Association International Middle East (HSMAI ME) is bringing back its high-impact ROC ME Commercial Strategy Conference for its sixth annual congregation. Held on November 28 and 29, 2023, at the Conrad Dubai Hotel, this exclusive event brings together the brightest minds in the Middle East hospitality industry to provide an unrivalled platform for knowledge sharing and network building. Under the banner of Connect, Evolve and Lead, this year’s must-visit event will harness the knowledge and expertise of the region’s hospitality leaders while also shining a spotlight on the industry’s future frontrunners, inviting you to meet and mingle with the hoteliers of today and tomorrow in a dynamic and enlightening format. Attendees at this year’s conference will have the chance to hear from the top industry thought-leaders, game-changers, motivational speakers, innovators and disruptors, who will take to the stage to host informative and inspirational talks. Dedicated sessions will focus on collaboration and innovation, including how to ensure Marketing, Sales & Revenue Management relationships work hand-in-hand. Attendees will also discover the latest tools and metrics to help implement their strategies, and have the chance to measure their current strategies to ensure they align with global benchmarks and ever-evolving market trends. Over the course of the two days, participants will have the opportunity broaden their network by engaging with exceptional leaders and hoteliers, HSMAI ROC Middle East’s Advisory Board members, General Managers, Marketers, Operations, Sales, and Revenue Management teams. As the only Commercial Strategy Conference for the industry in the Middle East, the ROC ME Commercial Strategy Conference leads the way for education, insights, connections, and inspiration – with curated events created by hoteliers for hoteliers. HSMAI Middle …
Read More »ROC Middle East 2022 returns on site in November under the theme Accelerate Recovery
The Hospitality Sales and Marketing Association International Middle East is preparing to host the 5th annual Commercial Strategy Conference, an in-person event being held at the Conrad Dubai Hotel on 28th and 29th November 2022. Following the unprecedented events and challenges brought about by the COVID-19 pandemic, this year’s event theme is “Accelerate Recovery”. Placing a strong focus on recovery and education, HSMAI has become a leader in identifying and communicating hospitality trends while acting as an influential voice within the hospitality industry, all while connecting its members with industry partners. A key highlight of the 2022 event is how the agenda comes together from the HSMAI Middle East commercial, revenue optimization and marketing advisory boards. The conference is put together by hospitality leaders for the hospitality industry and partners. The leaders in their respective field will share expert insights and knowledge to help boost the industry’s post-Covid recovery into a new era. Another key feature of the Conference is Curate, a unique executive insights forum exclusively designed to connect and discuss priority issues and emerging trends across areas such as hotel sales, marketing, revenue optimization, and distribution. The first ever Curate forum is set to take place on 29th November 2022. The invite-only event is unique in a way as it allows for cross-disciplinary discussions, that are highly beneficial to the growth of any hotel. HSMAI ME is offering an early bird offer for the Annual Commercial Strategy Conference between now and September 15th. Registrants will receive up to 35% discount on the price for all ticket categories. Furthermore, all group bookings of 10 or more will receive one complimentary pass with access to both days. With an aim …
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