Tag Archives: ROC

Hospitality Sales & Marketing Association International Middle East (HSMAI) hosted its inaugural Revenue Optimization Conference (ROC) Middle East as a true hybrid event, focused on Staying Connected, Staying Informed and Staying Relevant amidst the global Covid-19 pandemic. Attended by a combination of 300 virtual and in-person guests at the InterContinental Dubai Festival City Hotel, the event was held in accordance with all required safety and social distancing measures in place.  Opened by HSMAI Managing Director, Mona Faraj who handed over to HSMAI President & CEO, Bob Gilbert joining virtually from the US, thanks to the great technology of Maze FX . A line-up of 53 global speakers, including representatives from Dubai Tourism, Accor, Jumeirah, Hilton, Kempinski, IHG, Shangri La, Minor, Barcelo and many more addressing attendees on how to lead the hospitality industry to resume business activities, re-connect again, and exchange best practices. Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing, was this year’s opening keynote speaker. Highlighting how the Covid-19 has demonstrated the hospitality industry’s resilience, its ability to pivot and the embedding of new best practices, Kazim also discussed the evolution of the city’s global marketing efforts through recent months, including the launch of the ‘Live Your Story’ campaign. “It has given us great honor that HSMAI ROC 2020 was the platform for the industry to be united together again and I am delighted at the attendance received today, both in person and virtually.  It is an endorsement of the mission that makes up the Hotel Sales & Marketing Association International in the Middle East and the collaboration between the hospitality industry and its partners united towards one goal,” said Faraj.

Hospitality Sales & Marketing International Middle East (HSMAI) has announced the inaugural ROC Middle East conference, as a hybrid edition to Stay Connected, Stay Informed and Stay Relevant, is taking place on Sunday December 6, 2020. The hybrid Revenue Optimization Conference (ROC) is being delivered in these challenging environments with the hope to lead the hospitality industry to resume business activities, re-connect again and exchange best practices. Bob Gilbert, President & CEO of HSMAI says, “We take great pride that the Middle East region is able to deliver the inaugural 2020 ROC conference in a physical and virtual setting. In an unprecedented year that has challenged us all, we are pleased to continue our industry support and deliver a true hybrid event.” “The hospitality sector in Dubai has displayed tremendous resilience through the challenges of 2020, and it has also been one that has stepped up to the plate to drive the tourism rebound and ensure visitors can feel safe while enjoying everything the city has to offer. Thanks to the effective response to the Covid-19 pandemic initiated by Dubai and the UAE’s leadership, we have been able to resume vital conferences like this one, which contribute to economic growth not only here, but across the wider region. As we look to build on the strong performance since the resumption of international tourism in July and gather momentum into 2021, HSMAI Middle East ROC attendees – both physical and virtual – will play a critical role,” says Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing. Mona Faraj, managing director of HSMAI Middle East says, “ROC 2020 is a collaboration masterpiece uniting great brands towards one goal. Without the …