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It was an evening of glitz and glamour as the seventh edition of the Arabian Travel Awards concluded recognising and honouring those who have significantly shaped Middle East’s travel, tourism, and hospitality sectors. Chief Guest for the event was Adnan Kazim, Deputy President and Chief Commercial Officer Emirates Airline. San Jeet, Director of Arabian Travel Awards, shared, “Middle East has become a global leader in luxury and experiential tourism, offering everything from high-end resorts to unique cultural experiences like desert safaris and historic sites. Visitors are drawn to the region’s rich blend of modern luxury and authentic local experiences. At the same time, there’s a big focus on sustainable tourism. The Middle East is working hard to protect heritage sites, promote eco-friendly travel options, and create a balance between growth and environmental responsibility. Enjoy your success, but please make sure you innovate, improve and develop the travel industry. I’m sure everyone will be watching you very carefully. These awards are just not a reward but a responsibility on you all to grow this industry, and I’m sure with all your efforts, the Middle East will soon become the world’s most prominent Travel hub.”

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