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Dubai Department of Economy and Tourism (DET) and Emaar Hospitality Group have signed a Memorandum of Understanding (MoU) to ensure that Dubai remains at the forefront of global hospitality trends and continues to offer unparalleled services to guests. Underlining DET’s commitment to building relationships with homegrown and international hotel groups, and to foster growth and innovation within the hospitality sector, the MoU exemplifies the robust public-private partnerships that are pivotal to Dubai’s tourism success and instrumental in creating unique experiences that attract visitors from around the world. The MoU further strengthens the ongoing partnership between DET and Emaar Hospitality Group and aims to enhance marketing and promotional efforts, develop tourism products and experiences, provide training and capacity building. It was signed at DET’s headquarters by His Excellency Issam Kazim, CEO of the Dubai Corporation for Tourism and Commerce Marketing (DCTCM), part of DET, and Mark Kirby, Head of Emaar Hospitality Group. Increasing collaborative efforts between DET and Emaar Hospitality Group will further bolster Dubai’s tourism sector, in line with the ambitious goals of the Dubai Economic Agenda, D33, driving visitation growth and consolidating Dubai’s position as a leading global city for business and leisure. His Excellency Issam Kazim, CEO of the Dubai Corporation for Tourism and Commerce Marketing (DCTCM), said: “Inspired by the visionary leadership of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, and guided by the goals of the D33 Agenda, this new MoU between DET and Emaar Hospitality Group marks another important milestone for Dubai’s tourism industry. Hospitality has been a cornerstone of Dubai’s journey towards becoming one of the most visited and most popular …

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