Tag Archives: projects

Fairmont Hotels & Resorts will be opening three properties in the Kingdom of Saudi Arabia – Fairmont Red Sea opening end of 2025, Fairmont Ajdan Al Khobar in 2027 and Fairmont Rua Madinah in 2028, total of 616 keys by 2030. Aligned with the Kingdom’s Saudi Vision 2030, this signifies a new stronghold in the Kingdom and bolsters the brand’s record-breaking pipeline. Maarten Den Nieuwenhuijsen, Senior Vice President Openings and Guest Experience, Fairmont Hotels & Resorts commented: “At Fairmont, we pursue growth with intention, selecting destinations that reflect our commitment to timeless hospitality and cultural resonance. Saudi Arabia is one of the world’s most dynamic tourist destinations, offering untold opportunities for growth, and we are proud to play a role in shaping its hospitality landscape. I am confident that our upcoming openings will not only contribute to the Kingdom’s luxury hospitality offering but also foster meaningful connections with guests and communities. These projects are a testament to the strength of our development pipeline and our long-term commitment to the region.” Fairmont The Red Sea – Each property will represent Fairmont’s dedication to transformative accommodation and celebration of heritage. Fairmont The Red Sea, positioned in the Kingdom’s groundbreaking Red Sea Project—one of the world’s most ambitious regenerative tourism projects—is set to redefine the relationship between luxury tourism and the natural world. Once opened, the property will feature 193 rooms, six distinct dining concepts, including an overwater restaurant with views of the Red Sea and the mangroves, teens centre, kids’ clubs, and a spa. The resort will be situated next to an 18-hole championship golf course, reflecting Fairmont’s association as a world-class golf operator. It will set new standards in sustainable development, positioned …

Insignia Worldwide has partnered with Red Sea Global (RSG) in its launch of three groundbreaking new resorts. The unveiling of Shebara, Desert Rock, and Thuwal Private Retreat marks a milestone in positioning Saudi Arabia as a premier leisure destination.As part of its strategic collaboration with RSG, Insignia delivered cohesive identities and immersive brand experiences for each of these unique resorts. From crafting brand strategies that resonate with the surroundings, to defining authentic guest touchpoints that elevate the journey, Insignia has played a pivotal role in defining this next chapter of luxury Saudi hospitality.Insignia’s expertise in creating transformative experiences aligned perfectly with RSG’s vision for these destinations. With human centricity at its heart, Insignia’s strategic approach illuminated how each of these hotels are a core ingredient in destination placemaking. Each property reflects the diversity of the Red Sea’s landscapes and RSG’s commitment to sustainable development, offering travelers an unparalleled connection to nature and culture. The brand identity and guest journey strategies ensured that every detail of the experience, from service touchpoints to rituals, reflects the Kingdom’s rich culture, tradition of hospitality, and forward-looking aspirations. To bring these concepts to life, Insignia creatively directed the photography and videography for all three properties, with imagery that celebrates the otherworldly architecture of Shebara, the natural integration of Desert Rock, and the serenity of Thuwal. This visual storytelling aims to inspire local, regional, and global audiences to discover the undiscovered. “Through this collaboration, we aimed to not only bring to life exceptional hotel brands but also redefine the perception of what Saudi hospitality is on the global stage,” said Insignia CEO Gaurav Sinha. “We have been honored to partner with Red Sea Global to realize their …