Tag Archives: partnership

Rocco Forte Hotels and Emerald Pine Capital are pleased to announce a strategic partnership aimed at enhancing the expansion of the Rocco Forte brand across Europe and the Middle East. This would enhance their presence beyond Saudi Arabia. By combining Rocco Forte’s renowned operational excellence with Emerald Pine Capital’s investment and asset management expertise, the collaboration creates a highly aligned team with deep capabilities across sourcing, underwriting, structuring and execution. Together, the partners will pursue repositioning, value-add, and development opportunities in gateway cities and high-demand leisure destinations. The aim is to offer a differentiated and compelling proposition for investors and a streamlined and effective process for asset owners. Charles Forte, Director of Development at Rocco Forte Hotels: “I am pleased to be able to announce our partnership with Emerald Pine Capital and I am confident that their years of experience and strong reputation within the financial world will further fortify our existing team and our expansionary efforts in Europe and beyond.” Fabrizio Grena, founding partner and CEO of Emerald Pine Capital: “As the luxury hospitality sector continues to evolve, we are delighted to partner with Rocco Forte to offer a distinctive combination of expertise and skill sets to our clients and partners. This collaboration reflects our shared commitment to quality and long-term value creation in the hospitality space. We look forward to working with aligned partners on this exciting journey.”

SalamAir announced a strategic expansion of its global distribution reach through a new dual partnership with Hahnair. This collaboration will make SalamAir flights even more accessible to travel agents and passengers across 190 markets. Through Hahnair’s interline products, SalamAir’s flights are now available for ticketing under the airline’s own OV code in the Sabre Global Distribution System (GDS), as well as under Hahnair Technologies’ X1 code in major GDSs. This dual access enables travel agents to conveniently book and issue tickets on SalamAir through standard reservation and ticketing procedures in Sabre GDS. “Partnering with Hahnair significantly strengthens our commercial distribution strategy, enabling us to tap into new sales channels and reach travel agents in 190 markets”, said Steven Allen, Chief Commercial Officer of SalamAir. “By expanding our booking and ticketing accessibility, we are creating more opportunities to drive sales, grow our international footprint, and position SalamAir competitively in key markets.” With this partnership, SalamAir continues to advance its mission of making air travel more accessible, affordable, and reliable for passengers worldwide. By combining an expanding network, a modern fuel-efficient fleet, and strong global distribution capabilities, the airline is well-positioned to capture new market opportunities, support Oman’s connectivity, and deliver greater value to its customers and trade partners.

Etihad Airways and Azul Brazilian Airlines have launched a frequent flyer partnership agreement. The agreement enables members of both Etihad Guest and the Azul Fidelidade programme to earn and redeem their respective loyalty currency on either carrier. Etihad Guest members can redeem their miles on flights, worldwide hotel stays and holidays, or shop from a variety of products from the Etihad Guest Reward Shop. Azul Fidelidade member miles can be spent on hotel stays, car rentals, products and services at Azul Fidelidade Shopping. Mark Potter, Managing Director Etihad Guest, said: “Signing this frequent flyer agreement with Azul Brazilian Airlines is both exciting and significant for Etihad Guest. The partnership opens up Azul’s impressive network for our members to be rewarded for their travel adventures, offering more ways to earn and redeem their miles when exploring destinations across the Americas. We also look forward to welcoming Azul Fidelidade members onboard Etihad Airways, showcasing our signature Emirati hospitality and offering them the ability to earn or redeem their miles when they choose to travel across our rapidly expanding global network, also bringing more people to our home in Abu Dhabi.” The partnership transforms how members explore South America. Etihad Guest members can now use their miles to discover Brazil’s cultural capitals – from the bustling streets of São Paulo to the colonial charm of Salvador and the beaches of Recife. The agreement also unlocks Azul’s routes to popular destinations like Fort Lauderdale, Orlando and Curaçao, creating new possibilities for onwards travel throughout the Americas. For Azul Fidelidade members, the partnership opens doors to Etihad’s rapidly expanding network. Members can earn miles exploring Asia’s emerging destinations including Krabi’s pristine beaches, Phnom Penh’s vibrant night …

Turkish Airlines and Icelandair announced the expansion of their existing codeshare partnership  marking a significant step in strengthening connectivity between two key regions at the crossroads of continents and oceans. Since the beginning of their partnership in June 2023, the two flag carriers have cooperated under a codeshare agreement to offer passengers more seamless travel options. Building on this foundation, Icelandair will introduce direct flights between Reykjavik and İstanbul, starting 5 September 2025, operating twice weekly during the winter season. These new flights will be incorporated into the scope of the agreement, allowing Turkish Airlines to put its marketing code on Icelandair’s operations. In return, Icelandair will place its marketing code on select Turkish Airlines flights beyond Istanbul, covering destinations across Asia, the Middle East, and Africa. This extended integration connects Icelandair’s transatlantic network with Turkish Airlines’ global reach across multiple continents, creating new opportunities for both business and leisure travel. Commenting on the expansion of the partnership, Turkish Airlines CEO, Mr. Bilal Ekşi stated: “This cooperation goes beyond a commercial partnership. It represents a strategic alignment between two trusted carriers. By launching direct flights between Reykjavik and Istanbul and integrating our networks, we are opening the door to new traffic flows and connectivity options between Iceland, Türkiye and beyond.” Bogi Nils Bogason, Icelandair CEO, also commented: “Building on the partnership with Turkish Airlines will offer travelers even greater connectivity and seamless travel options across our combined networks. The expansion of our codeshare partnership to multiple destinations in Asia, the Middle East, and Africa, reflects our shared commitment to service excellence, building a stronger global network and unlocking new opportunities for growth.” This enhanced cooperation is expected to boost tourism and …

Etraveli Group, the leading global technology provider for flights announced an eight-year extension of its existing and long-standing commercial partnership with Booking.com. Building on a successful collaboration first established in 2019, this renewed commitment will leverage Etraveli Group’s advanced technology to further strengthen and accelerate Booking.com’s global flights offering, today live in 57 countries. The extension reflects both companies’ ambition to deliver more ease, choice, and value to travelers and partners worldwide. “We’re excited to build on our collaboration with Booking.com, a partnership rooted in shared values, mutual benefit, and a commitment to innovation,” said Mathias Hedlund, Chief Executive Officer, Etraveli Group. “Together, we’ll continue to bring our deep flight expertise and advanced technology to further refine the flight booking experience and help shape a smoother, more rewarding travel experience for customers.” “We’re pleased to extend our long-standing partnership with Etraveli Group, a trusted collaborator as we continue to enhance how people discover and book flights around the world,” said Glenn Fogel, Chief Executive Officer, Booking Holdings. “This next chapter will help us go further and faster in delivering the intuitive, flexible travel experience today’s travelers expect.”

Riyadh Air and Air France-KLM signed a Strategic Cooperation Memorandum of Understanding (MoU), marking a significant step forward in global connectivity for guests traveling between Riyadh, Paris, Amsterdam, and destinations far beyond. The MoU, signed at the 2025 IATA Annual General Meeting by Tony Douglas CEO Riyadh Air and Benjamin Smith CEO of Air France-KLM Group, sets the foundation for a dynamic partnership. Subject to regulatory approvals, the collaboration aims to gradually introduce a wide range of benefits for guests and to unlock new opportunities across Western Europe, North and South America, the Middle East, Asia, and the Kingdom of Saudi Arabia. This strategic partnership will focus on strengthening network connectivity, with both partners working together to maximize future opportunities through Riyadh Air’s hub in the capital of Saudi Arabia and Air France-KLM’s Paris-Charles de Gaulle and Amsterdam-Schiphol airport hubs. The recent launch of Air France’s Paris Charles de Gaulle–Riyadh service, alongside KLM’s established Amsterdam–Riyadh operations, reflects the shared commitment to expanding travel options for guests. Beyond route connectivity, Riyadh Air and Air France-KLM will collaborate to enhance the guest experience, exploring opportunities in reciprocal loyalty program rewards, operational support, and lounge access. The partnership also extends to areas such as Maintenance, Repair and Overhaul (MRO), digital transformation, sustainability, and cargo services—ensuring a comprehensive approach to delivering value. Tony Douglas, CEO of Riyadh Air, commented, “We are dedicated to connecting Riyadh to the world, and partnering with Air France-KLM – a leader in global aviation, will accelerate bringing to life our vision to deliver exceptional experiences and the realization of our long-term vision: to redefine air travel through innovation, operational excellence, and guest-centric services. This partnership not only strengthens our international …

Etihad and Ethiopian Airlines activated their codeshare agreement, strengthening connectivity between Africa and Asia, Australia, and the Middle East. This bilateral partnership enhances global travel opportunities for guests, with seats available to book now. Ethiopian will start services from Addis Ababa Bole International Airport (ADD) to Zayed International Airport in Abu Dhabi (AUH) on 15 July, and Etihad Airways introducing daily flights to Addis Ababa starting 8 October. This is the first step ahead of implementation of the groundbreaking Joint Venture agreed between Etihad and Ethiopian in March 2025 unlocking greater travel opportunities for passengers across both networks. The codeshare lets guests simplify their journeys by making a single booking with one check-in process at the start and the added convenience of having their baggage transferred to their final destination. Arik De, Etihad’s Chief Revenue and Commercial Officer said: “By leveraging our combined networks, we are unlocking seamless travel opportunities between Africa and Asia, Australia, and the Middle East. Easy connections via Abu Dhabi and Addis Ababa, will enhance flexibility, boosting trade and tourism, and delivering unparalleled travel experiences to guests of both airlines.” Under this partnership, Etihad passengers will gain access to Ethiopian Airlines’ extensive African network, with connections via Addis Ababa to 55 destinations across 33 countries, including Entebbe, Kinshasa, Kigali, Lusaka, Harare and Victoria Falls expanding their travel options across the continent. At the same time, Ethiopian Airlines passengers can book itineraries connecting to Etihad-operated flights through Abu Dhabi, with onward service to 20 key destinations across Asia, Australia, and the Middle East including Sydney, Krabi, Colombo and Phnom Penh. As part of its commitment to Africa’s growing demand for air travel, Etihad is significantly expanding its network in …

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) and Rotana unveiled the first phase of their joint initiative to boost summer tourism to the emirate. This partnership aims to address seasonal travel lulls and strengthen Abu Dhabi’s positioning as a dynamic, year-round destination. With Rotana’s strong regional appeal and global loyalty network, the collaboration is primed to drive bookings across Abu Dhabi’s diverse source markets, particularly the GCC. From June through August, guests staying at Rotana properties in Abu Dhabi can enjoy an exclusive ‘Stay 3, Pay 2’ summer offer. This campaign is a key activation of the DCT-Rotana partnership, designed to stimulate travel during the traditionally quiet summer months, reinforce Abu Dhabi’s appeal as a family-friendly destination, and encourage direct bookings through exclusive incentives. Eddy Tannous, COO, Rotana said: “As a homegrown brand deeply rooted in the region, we are proud to partner with DCT Abu Dhabi on a campaign that supports the broader vision of positioning Abu Dhabi as a year-round destination. Through this initiative, we are combining strengths to deliver both economic impact and exceptional guest value, reaffirming our commitment to driving tourism growth in the emirate.” As part of DCT Abu Dhabi’s Tourism Strategy 2030, the partnership with Rotana underscores the emirate’s commitment to sustained, collaborative growth. It is one of several recent alliances formed to enhance Abu Dhabi’s global profile, increase visitor numbers, and deliver seamless, tailored experiences across key international and regional markets. For every three consecutive nights booked, the third night is free. For longer stays, the offer continues (e.g., stay 6, pay 4), creating greater value the longer guests stay. The summer promotion also includes: • Free stays …

Emirates announced that it is expanding its long-standing partnership with Trip.com to focus on exploring growth avenues to capture emerging opportunities in new markets and customer segments. In the next phase of its expansion, the partnership will Emirates and Trip.com will collaborate on expanding Trip.com’s global presence through strategic partnerships and activations, leveraging Emirates’ extensive international network, and coordinating promotional efforts in Asian and European markets, which remain a strategic focus for both Trip.com and Emirates. The agreement was formalised at ITB Berlin by Nabil Sultan, Executive Vice President, Passenger Sales & Country Management for Emirates and CT Ooi, VP of Flights Business, Trip.com Group. Nabil Sultan commented on the newly expanded partnership: “We very much look forward to extending the breadth and depth of our cooperation with Trip.com. The next phase not only strengthens our position to provide more of our products to Trip.com’s customer base, but also unlocks traveller demand for air and hotel packages, enables us to integrate offers across both of our loyalty programmes and tap into a variety of consumer segments with specialised promotions. We look forward to empowering Trip.com customers with options to customise their travel with ease on Emirates.” CT Ooi added: “At Trip.com, we are excited to take our partnership to new heights, integrating a wide range of flight offerings with an expanded portfolio of hotels and travel services. By combining Emirates’ world-class network with Trip.com’s innovative travel ecosystem, we are creating more opportunities for travellers to access exclusive flight and hotel packages, tailored promotions, and enhanced loyalty rewards.” Product integration and exclusive promotions: Emirates and Trip.com will work closely on boosting customer conversion by integrating a variety of Emirates flight offerings …

Fly Khiva Group announced Almosafer as its exclusive general sales agent (GSA) in the country. The partnership highlights the growing significance of Saudi Arabia as a primary market for Fly Khiva, as both parties align to meet the needs of travellers to the Kingdom. With Fly Khiva set to operate its maiden flight to Prince Mohammad Bin Abdulaziz International Airport in Madinah, Saudi Arabia, in January 2025, the Kingdom is all set to welcome more Hajj and Umrah pilgrims from the Central Asian country. The strategic partnership showcases Uzbekistan’s prominence as a source market for religious tourism, and the newly launched flight service facilitates easy and direct access to the Holy Land. Almosafer’s robust market presence and reach in Saudi Arabia will help Fly Khiva expand its operations in the region and ensure seamless service for passengers. Almosafer will leverage its Destination Management Company, Discover Saudi, and its Hajj & Umrah tour operator, Mawasim, to boost Fly Khiva’s sales across the Kingdom. Dilshod Hodjaev, CEO of Fly Khiva, said about the partnership, “We look forward to offering our passengers exceptional travel experiences through this exciting new collaboration. Almosafer’s market expertise and technological prowess will enable us to reach newer markets and offer a seamless experience for all.” Muzzammil Ahussain, CEO of Almosafer, highlighted the significance of this collaboration, stating, “We believe strategic alliances are key to the success of our travel journey and are excited to welcome Fly Khiva to our portfolio of esteemed partners to enable an increase in air connectivity for Uzbek pilgrims seeking to visit the Kingdom for Hajj and Umrah.” The airline is set to deploy a Boeing 757-300, equipped with spacious seats and an advanced entertainment …