Tag Archives: Orit Farkash-Hacohen

Israel expects 100,000 tourists per year

Israel is preparing to welcome tourists from the UAE and will be adhering to the advice of health experts to ensure it remains a safe destination in terms of COVID-19 exposure, Orit Farkash-Hacohen, Israel’s Tourism Minister said. The key aim of the forum was to build the foundation for a long-term tourism relationship between Israel and the UAE. The online event highlighted Israel’s position as an important historical and cultural destination. It focussed on the two urban gems of Israel – Tel Aviv and Jerusalem, featured its sandy beaches, a sprawling metropolis and breathtaking natural beauty. Jerusalem’s unique sites, holy to Christianity, Judaism and Islam, are also on the list of the country’s must-see locations. With great weather virtually all year round, tourists can enjoy the great outdoors, take in colourful markets, cutting-edge culture and entertainment and an exciting culinary scene. The forum witnessed an attendance of over 300 trade partners from the UAE and 100 partners from Israel. Orit Farkash-Hacohen, Israel’s Tourism Minister said, “Tourism is key to building a lasting peace between countries, and Israel looks forward to welcoming travelers from the UAE. I am certain visitors from the Emirates and other countries will enjoy the unique blend of this new, and near, destination. Israel is where thousands of years of history meet modern day life. It is the home of Tel Aviv and the StartUp Nation and of ancient Caesarea and the magnificent Dead Sea. Israel’s unique religious sites are holy to Jews, Christians and Muslims, with Jerusalem at their center. Alongside the sites, visitors will enjoy the people, culture, art, music and culinary delights.”  

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Israel Ministry of Tourism gears up for its first Tourism Forum in the UAE


Digital forum will be focusing on Israel as the new travel destination for UAE travellers. Israel Ministry of Tourism (IMOT) is all set to host its inaugural tourism forum on the December 16, 2020, following the normalization agreement with UAE. The aim of the forum is to highlight the new developments between the two nations and to showcase the tourism offerings of Israel to the travel trade of UAE. Israel’s Minister of Tourism, Orit Farkash-Hacohen will open the forum to welcome the participants. Panelists will include other officials from the Ministry who will present opportunities of Israel as a leisure and a MICE destination. Representatives from Tel-Aviv and Jerusalem Development Authority will also have their presence to promote the uniqueness of the two main gems of Israel. Along with the travel trade fraternity from UAE, this webinar will also be attended by partners from Israel. Followed after the forum, Israel’s Tourism Minister will also be addressing the media for an exclusive press briefing to discuss the strategy of the Ministry of Tourism to attract tourists from the UAE.

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Bahraini delegation in Israel to sign bilateral tourism agreement

Orit Farkash-Hacohen, Israeli Minister of Tourism welcomed the first Gulf Air flight from Bahrain to Israel, along with a delegation of key stakeholders in the tourism industry led by Minister of Economy and Tourism Zayed bin Rashid Al Zayani. Following the reception, Minister Farkash-Hacohen said, “The opening of direct flights, and the travel of people between the countries, is an essential step towards building peace between our nations. I look forward to hosting the Minister and his delegation, showing them a taste of Israel’s scenes and heritage, and introducing them to Israel’s private tourism sector.” The Bahraini delegation includes, in addition to the Minister, the Director of the Bahrain Tourism & Exhibitions Authority, the CEO and CCO of Gulf Air, and the Chairman of the Association of Bahrain Travel & Tour Agents. During the visit, which will last until Thursday, Israel’s Ministry of Education will hold a series of working meetings between the visitors and key players in the local tourism industry, including President of the Israel Hotel Association, Amir Hayak, CEO of The Israel Association of Travel Agencies & Consultants, Tali Laufer, and CEO of the Incoming Tour Operators Association, Yossi Fatael. Additionally, the Bahraini delegation will tour Jerusalem and visit Tel Aviv. “For the past two months we have worked hard to turn peace from an idea to a reality, and the tourism MOU between the countries is an important step in that direction,” Farkash-Hacohen said. “The tens of thousands of tourists who will arrive from Bahrain and the UAE when the skies reopen will experience Israel in the best way possible. Such visits contribute not only to building peace between the countries and people, but also towards …

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