Tag Archives: Oman

Oman’s tourism activity offerings highlight the country’s strongest assets: a rich local cultural heritage and an extraordinary variety of landscapes, as shown by an analysis carried out by Mabrian, the global travel intelligence and tourism advisory partner. The study indicates that cultural experiences remain a central pillar of the offer, yet nature and active lifestyle activities together now surpass culture as the main source of discovery and enjoyment for travellers exploring the Sultanate. Mabrian, part of The Data Appeal Company – Almawave Group, examined supply and demand trends for experiences marketed through major online activity platforms across Oman’s 8 regions, using data from August and September 2025. “Our data intelligence shows clear opportunities to broaden Oman’s tourism offer around experiences beyond its cultural core, a particular yet relevant element of its tourism value proposition. Strengthening nature and active experiences in underrepresented regions, and making more family-oriented products available online, can help the country reach new segments and extend visitor stays,” says Sonia Huerta, Director of Insights & Tourism Advisory at Mabrian, and supervisor for this in-depth analysis. Mabrian’s data reveals that 37% of all activities and experiences available in Oman are concentrated in cultural tourism, linked to local heritage and monuments. This is followed by nature (28%) and active tourism (17%), which combined account for 45% of total activities offerings in the Sultanate. In terms of sub-products, the top three categories are local heritage, natural landscapes, and active tourism by the sea. Family-oriented activities still hold a limited share of the total portfolio, suggesting an opportunity to expand and reinforce segmented offerings specialised in this segment ,or better highlight existing options suitable for families with children of different ages. In terms …

The workshop discussed the concepts and methodological frameworks for measuring tourism in line with international standards, along with mechanisms for linking statistical data and administrative records related to visitors and tourism expenditure. It also highlighted the importance of integrating national data sources to assess both the direct and indirect impact of tourism on GDP and employment. The event brought together experts and specialists from national statistical offices and tourism authorities across GCC member states, in addition to representatives from regional and international organisations. The regional workshop on ‘Measuring the Contribution of Tourism to the Economy’, hosted by the Gulf Cooperation Council Statistical Centre (GCC-Stat) concluded under the patronage of Salim bin Mohammed Al Mahrouqi, Omani Minister of Heritage and Tourism, underscored the importance of adopting comprehensive methodologies to measure tourism’s total contribution to the economy. Such an approach provides a more accurate and holistic picture of the sector’s true role in supporting GCC economies and assists in formulating effective, evidence-based policies founded on reliable statistical data. Al Mahrouqi stated that the workshop comes at a particularly significant time, as the tourism sector in the region is witnessing rapid growth and qualitative transformation in infrastructure, services, and investment. He noted that Oman and other GCC countries attach great importance to tourism as a central pillar of economic diversification, recognising its role in job creation, stimulating productive and service sectors, and enhancing sustainable development. However, he stressed that achieving this potential requires accurate and reliable statistical systems capable of measuring the true value of tourism’s contribution to GDP and to the national economy as a whole. He added that this workshop, organised by GCC-Stat, serves as a platform for experience sharing, capacity building, …

Oman is set to open 9,600 new hotel rooms between now and 2030, with 2,600 scheduled for completion by the end of 2025, says leading real estate advisory group and property consultant, Cavendish Maxwell. The upcoming keys will boost Oman’s existing inventory of 36,000 rooms by more than 25%, the company said. Cavendish Maxwell’s latest Oman Hospitality Market Performance insight and analysis reveals that 3-5 star hotel revenues rose to OMR141.2 million (US$367 million) in the first half of 2025, an increase of 18.2% on H1 last year. Room revenues contributed OMR83.7 million (US$217.5 million) – up nearly 22%. The strong hotel performance has led to 4.8% growth in hospitality sector employment in the country, with 10,800 people now working in the industry. 3-5 star hotels welcomed 1.1 million guests between January and June, up 9.2% from 2024. Khalil Al Zadjali, Head of Oman at Cavendish Maxwell, said: “Oman’s hospitality sector is entering a new era, driven by population growth, evolving travel patterns and strategic Government investment. H1 2025 recorded impressive increases in visitors, hotel bookings, revenues, room rates and employment, and we expect this trend to continue in the second half of the year, and beyond. “Oman’s population grew by 4.5% last year and 5% in 2023, with similar increases predicted through the decade. Domestic travel has risen in line with population growth, with Omanis taking longer trips and spending more per visit. While Gulf visitors still account for more than 25% of arrivals into the country, the number of visitors from further afield, including Europe, India and China, is increasing. With tourism expected to contribute 5% to GDP by 2030 – and 10% by 2040 – the sector is set to …