Tag Archives: NFT

Emirates will soon launch NFTs and exciting experiences in the metaverse for its customers and employees.  The airline, which has earned a reputation for its innovative products and customer-centric services, today unveiled its plans to build signature brand experiences in the metaverse, alongside both collectible and utility-based NFTs. The first projects are already underway, with launch anticipated in the coming months. Emirates also announced that its Emirates Pavilion at the Expo 2020 site will be repurposed into a centre for innovation, bringing talent from all over the globe to bring to life the airline’s future-focused projects including those relating to the metaverse, NFTs and Web3. HH Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive, Emirates airline and Group said: “Dubai and the UAE are blazing the way in the digital economy, having a clear vision supported by practical policies and regulatory frameworks in areas such as virtual assets, artificial intelligence, and data protection. “Emirates has always embraced advanced technologies to improve our business processes, enhance our customer offering, and enrich our employees’ skills and experiences. We are excited about the opportunities in the digital space of the future and are committing a significant investment in financial and resourcing terms, to develop products and services using advanced technologies that will deliver on revenue, brand experience, and business efficiencies. “It is fitting that our future-themed Emirates Pavilion at Expo is being repurposed as a hub to develop cutting-edge future experiences aligned with the UAE’s vision for the digital economy.” Emirates continues to engage with industry partners on its Web3 strategy, and recruit talent for its pipeline projects. No stranger to delivering experiences and engaging with customers in the digital world, …

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has become one of the first UAE government entities to create its own Non-Fungible Token (NFT). During a series of innovative workshops, more than 220 employees collaborated to create the unique NFT digital art, which aimed to reflect DCT Abu Dhabi’s corporate values of being welcoming, pioneering, agile, and collaborative. Jasim Al Hebsi, Acting Director of the People and Performance Department at DCT Abu Dhabi, said: “In creating our NFT collage, we have proven that the spirit of innovation is thriving within our organisation. At DCT Abu Dhabi, our vision is to cultivate knowledge and understanding for our cultural heritage, while also initiating creativity to embrace the future of technology. So, as well as highlighting our corporate values and encouraging teamwork, this project has enabled us to gain a firm understanding of how art and culture are evolving in the digital age.” NFTs are digital assets that represent real-world objects, such as artwork, music, video game, or film clip. The created arts can be purchased or sold online using cryptocurrencies only, and are often encoded and stored on the same cryptocurrency blockchain software. The two-day workshop event consisted of eight sessions where 20 teams worked on creating their designs using a photo library containing more than 1,000 images. The unique designs were fused to create a collage which was later transferred into DCT Abu Dhabi’s exclusive NFT. Since DCT Abu Dhabi’s NFT workshop, other UAE government entities have shown interest in recreating the sessions to make their own unique digital assets. NFTs were first invented in 2014, but they have recently gained recognition as an increasingly popular means …