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Miral, Abu Dhabi’s leading creator of immersive destinations and experiences, unveiled its new visual identity and first brand campaign, signifying a new chapter of growth as it strives to be the region’s most impactful, influential leisure, tourism, and lifestyle entity. A key contributor to the diversification of Abu Dhabi’s economy, Miral also announced its portfolio of projects under construction worth over AED 13 billion on Yas Island and across the emirate, with three new projects coming soon. HE Mohamed Khalifa Al Mubarak, Chairman of Miral said: “Miral delivers sustainable, long-term value, that contributes to the positioning Abu Dhabi as a global tourism hub. The new decade is set to be marked with accomplishments of great magnitude, that reflect a renewed promise through integrated destinations, underscored by a relentless commitment to evolving the capital’s tourism ecosystem and growth.” Today, Miral conceives, creates, develops, operates, and manages immersive destinations and experiences that attract visitors from across the world, creating unforgettable memories, that accelerate the realisation of the Emirate’s economic diversification. Its track record of excellence and success has positioned it as a trusted partner within the industry, while also creating over three thousand job opportunities within the leisure and entertainment industry. Mohamed Abdalla Al Zaabi, Group CEO of Miral, said: “Miral is committed to transforming the leisure and entertainment industry in Abu Dhabi and our rebrand signifies how we will aim to deliver on this promise and contribute to economic growth of the Emirate.  The new brand reflects the way we are reimagining and evolving an integrated visitor experience, creating unforgettable memories and moments of joy for both residents and international guests. With this, we will continue to position our destinations as …

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