Tag Archives: NBA

Emirates and the National Basketball Association (NBA) announced a multiyear global marketing partnership naming Emirates the Official Global Airline Partner of the NBA. The collaboration also makes Emirates the inaugural title partner of the NBA Cup, previously named the NBA In-Season Tournament, as well as the first-ever referee jersey patch partner of the NBA. As the first title partner of the Emirates NBA Cup, the global airline will be featured through a co-branded Emirates NBA Cup event logo, with co-branded promotion planned across the NBA’s global social media community and in-arena signage throughout the Emirates NBA Cup Semifinal and Championship games starting next season. The Emirates logo will also be featured on all NBA referee jerseys, starting with the 2024 NBA All-Star Game taking place on Sunday, 18 February at 8:00 p.m. ET on TNT. “We are proud to establish a global marketing partnership with the National Basketball Association to become its Official Global Airline Partner,” said His Highness Sheikh Ahmed bin Saeed Al Maktoum, Emirates Group Chairman and Chief Executive. “This collaboration will also see Emirates become the league’s first referee jersey patch partner and the inaugural title partner of the NBA Cup. With basketball’s popularity around the world, we are excited to work with one of the most globally recognized and prestigious professional leagues. The NBA is a valuable addition to our sponsorship portfolio as it allows us to connect with a vast global fanbase, including in the U.S., where the game is an integral part of the country’s sport culture.” “Emirates is a world-class airline that shares our commitment to engaging fans around the world in new and creative ways,” said NBA Deputy Commissioner and Chief Operating …

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) and the National Basketball Association (NBA) announced the launch of the first Jr. NBA Abu Dhabi League, a youth basketball league for 450 boys and girls ages 11-14 from 30 schools across Abu Dhabi.  The league will begin play on Saturday, March 5 and run through the first Jr. NBA Abu Dhabi League Finals on Saturday, May 21. DCT Abu Dhabi and the NBA held an opening ceremony and draft event that saw each school assigned an NBA team, receive corresponding NBA team-branded jerseys for games and participate in basketball development clinics, skills challenges and contests.  DCT Abu Dhabi Chairman HE Mohamed Khalifa Al Mubarak, NBA Europe and Middle East Managing Director Ralph Rivera, and 10-time NBA All-Star Clyde Drexler attended the draft event and interacted with the youth players.  As part of the Jr. NBA Abu Dhabi League, yesterday 40 Special Olympics athletes from Abu Dhabi participated in a Special Olympics Unified Clinic. The Jr. NBA Abu Dhabi League, which is part of the league’s global Jr. NBA programme, will feature boys and girls divisions comprised of 20 teams and 10 teams, respectively, and will expand to include additional schools and leagues in future years.  The league is part of a groundbreaking multiyear partnership between the NBA and DCT Abu Dhabi that will see Abu Dhabi host the first-ever preseason NBA games in the Arabian Gulf in October 2022.  The partnership also includes a variety of interactive fan events featuring appearances by current and former NBA players, a series of NBA FIT Clinics promoting health and wellness, and an NBA 2K League exhibition event. Al Mubarak said: …