Munich Tourism is gearing up for its 25th year of participating at the Arabian Travel Market, to raise awareness of the region with travel partners and agents from Gulf countries and further develop existing relationships. The GCC features in the top five most important foreign markets for Munich, underlining its importance as one of the most popular sources of travellers. Munich Tourism’s partners at the show include hotels, destination management companies (DMC), and medical tourism. The city’s three five-star hospitality partners, Bayerischer Hof Munich, Sofitel Munich Bayerpost, and Louis Hotel Munich, along with apartment hotel Central Hotel Apart will be present. DMCs include Studiosus Incoming, and Emissa Travel along with Breuninger – a recently launched luxury department store in Munich – representing the luxury shopping experience, will evidence the plethora of things to do in the German city. In addition, Munich has also been an important destination for medical tourists from the GCC, and to cater to this audience there will be two suppliers from this segment which are Oberberg Clinics and Seralux. Clemens Baumgärtner Head of the Department of Labor and Economic Development and as such responsible for tourism in Munich, said: “We have been loyal participants of the Arabian Travel Market for over 25 years, and the event is a lynchpin in our annual international plan, particularly as we witness the growing interest of GCC-based travellers to Munich. We aim to strengthen our existing relationship with the region’s travel partners and build new ones at this year’s legacy show.” Baumgärtner added: “We welcome GCC travellers to Munich and explore the city’s wonders and experience its incredible tourism offerings; be it for leisure, business or medical visits, Munich caters …
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