Tag Archives: Makkah

The Royal Commission for Makkah City & Holy Sites (RCMC) has signed a strategic agreement with Almosafer, part of Seera Group, to strengthen the tourism ecosystem in Makkah and enhance the overall pilgrim and visitor journey. Through this collaboration, Almosafer will work closely with RCMC to showcase Makkah’s unique cultural and spiritual heritage while introducing innovative, technology-enabled services designed to deliver a seamless, world-class experience for visitors from within Saudi Arabia and around the world. The partnership leverages Almosafer’s integrated travel services platform and diverse portfolio of brands to curate enriching experiences for Makkah’s millions of annual visitors. This includes: ● Mawasim, Almosafer’s Hajj & Umrah tour operator, which will enhance religious travel services and pilgrim facilitation. ● Discover Saudi, its destination management company, which will design and promote Umrah+ itineraries that combine spiritual rituals with cultural, historical, and leisure experiences in Makkah. By integrating Almosafer’s market expertise, digital technologies, and global marketing capabilities with RCMC’s vision for destination development, the agreement aims to introduce authentic yet elevated experiences that align with international standards while respecting the sanctity of Makkah. Khalid Kurdi, GM-DMO said: “This agreement with Almosafer reflects our commitment to developing Makkah’s tourism offering in a way that protects its sacred identity while embracing excellence in visitor experience. Together, we will deliver services that are authentic, innovative, and deeply respectful of the city’s spiritual significance.” Muzzammil Ahussain, CEO of Almosafer (Part of Seera Group), added: “We are honoured to partner with the Royal Commission for Makkah City & Holy Sites. Makkah holds global spiritual significance, and through this collaboration, we aim to design integrated solutions and signature experiences that meet the highest international tourism standards while honouring the …

Hilton announced the signing of an agreement with Wirgan Hospitality to rebrand two of their trading hotels in Makkah, Kingdom of Saudi Arabia – the first Tapestry Collection by Hilton in Makkah and a DoubleTree by Hilton. Both hotels are set to open before the end of the year, further strengthening Hilton’s presence in the Kingdom and the Holy City. The signings will almost double Hilton’s trading presence in Makkah – by rooms – to more than 4,100 keys. Carlos Khneisser, Chief Development Officer, Hilton, MEA, said, “We recently surpassed the milestone of 100 hotels trading and in the pipeline in Saudi Arabia – and we are thrilled to build on this momentum with the signing of these two properties. As we continue to expand our footprint in the Kingdom, we remain committed to diversifying our portfolio to meet the needs of every traveller. Our partnership with Wirgan Hospitality is testament to this as we introduce our Tapestry Collection brand to the Holy City and bolster our presence with the introduction of DoubleTree by Hilton to the Aziziyah district of Makkah – enhancing Hilton’s hospitality offering in a key global destination.” Omar Al Harbi, CEO, Wirgan Hospitality, said, “We are proud to partner with Hilton to support the future growth of the two exceptional properties we have developed in Makkah. As one of the most significant destinations in the Kingdom, Makkah holds deep religious, cultural and spiritual importance. These openings reflect our ongoing commitment to elevate the hospitality offering in Makkah and the Kingdom in line with Vision 2030, and to leverage Hilton’s global reach and commercial engine.” Located near Jabal Al Noor, one of Islam’s most sacred sites, the 1,386-guestroom …

Rotana announced the signing of Rotana Jabal Omar – Makkah, during the Future Hospitality Summit (FHS) Dubai 2025, further cementing its position as a trusted partner in shaping the Middle East’s evolving hospitality landscape. The signing marks a major step in Rotana’s regional expansion strategy, strengthening its presence in Saudi Arabia and addressing the growing demand for world-class hospitality experiences. With more than 79 operating properties across 29 cities and 14 countries, Rotana continues to deliver on its vision of offering exceptional guest experiences while contributing to national tourism and economic growth. Rotana Jabal Omar – Makkah: A Landmark in the Heart of the Holy City set within one of the Kingdom’s most prestigious mixed-use developments and only steps from the AlMasjid AlHaram, Rotana Jabal Omar – Makkah will serve the millions of pilgrims and visitors who travel to the Holy City each year. Designed as a multi-tower complex, the hotel will combine modern comfort with Rotana’s signature hospitality, offering a wide selection of premium accommodation, dining venues, and facilities that meet the highest international standards. Rotana has mobilised specialised technical and operations teams to support the final stages of readiness and ensure a smooth transition to opening, alongside the ongoing recruitment of key leadership positions. These initiatives demonstrate Rotana’s commitment to operational excellence and the creation of empowered local teams in preparation for launch. Commenting on the new signing, Philip Barnes, Chief Executive Officer of Rotana, said: “This signing represents a defining moment in Rotana’s journey of growth across the Middle East and a powerful reaffirmation of our commitment to Saudi Arabia. The Kingdom’s hospitality landscape is evolving at an extraordinary pace, and we are proud to be part …