Tag Archives: Kerten hospitality

Baheej Tourism Development Company, a joint venture between ASFAR, the Saudi tourism investment company owned by PIF, and the Tamimi-AWN Alliance, signed a strategic agreement with Kerten Hospitality at the Future Hospitality Summit in Riyadh to manage Baheej’s hotel in Yanbu under the premium Cloud 7 brand, an innovative hotel and residence lifestyle brand known for its vibrant designs, dynamic check-in lobbies, healthy food options, and curated retail boutiques. This strategic collaboration signifies ASFAR’s commitment to enhancing the hospitality sector and demonstrates the company’s ability to leverage its extensive network for the benefit of its partners and subsidiaries. Kerten Hospitality’s commitment to taking an innovative approach to shaping modern hospitality offerings and its dedication to fostering vibrant communities reflects Baheej’s dedication to not only uplift the hospitality experience in Yanbu but also to positively impact the local community and tourism sector. Dr. Fahad bin Mushayt, CEO of ASFAR, the Saudi tourism investment company stated, “Baheej’s collaboration with Kerten Hospitality underlines our core principle: empowering partners and subsidiaries through our expansive network. ASFAR is committed to cultivating alliances and co-investing with private sector entities, both local and global, to accelerate the advancement of Saudi Arabia’s tourism sector and enrich communities in promising cities across the Kingdom in alignment with Vision 2030.” Through a focus on integrating local culture and promoting environmental sustainability in its operations, Baheej seeks to elevate Yanbu’s appeal as a destination while fostering economic and social development in the region. This initiative is a testament to Baheej’s commitment to creating spaces that celebrate the community and the environment, ushering in a new chapter in the story of Yanbu’s hospitality landscape. Norah Al Tamimi, CEO of Baheej Group, expressed …

Kerten Hospitality and Hwadi, has announced a pioneering new venture: the Cloud 7 Hotel Al Ahsa, in the Kingdom of Saudi Arabia. As part of Kerten Hospitality’s ambitious expansion in Saudi Arabia, the Cloud 7 Hotel Al Ahsa project is a key highlight under ‘The Collective by Kerten Hospitality’ initiative. This initiative represents a visionary approach to integrating over 20 lifestyle and mixed-use projects across the Kingdom, with a strategic allocation of SAR 1.5 billion already achieved in 2023. This new venture is poised to seamlessly integrate with Al Ahsa’s vibrant landscape, positioning itself as a central hub for events and a focal point for community engagement. The project will have the capacity to host significant-scale events, supported by the addition of lifestyle-oriented rooms. The inclusion of local and GCC-based retail and dining concepts aims to create a diverse environment that transforms the hotel into a communal space where the local community can come together, enjoy the facilities, and connect at the event space—all in one convenient destination. Marloes Knippenberg, CEO of Kerten Hospitality, said, “The Cloud 7 Hotel Al Ahsa is an embodiment of Kerten Hospitality’s core values – innovation, community engagement, and a forward-thinking approach to hospitality. The project’s scope extends beyond traditional hotel services, focusing on enriching the Al Ahsa community through a socially resonant offering and experience that transcends the conventional hotel room.” Hwadi: A Symbol of Creativity and Excellence Hwadi’s collaboration in this venture is pivotal, bringing their extensive experience and a track record of over 200 successful projects. Their expertise in creative design, construction, and efficient project execution aligns perfectly with the ambitious scope of the Cloud 7 Hotel Al Ahsa project. Saif Albluwi, Hwadi …

Kerten Hospitality will enter its House Residence brand in Oxagon, home to advanced and clean industries in NEOM. This move will further Kerten Hospitality’s ambitious expansion across the Kingdom of Saudi Arabia. The upscale 200-unit serviced apartments, at the heart of Oxagon’s first residential community, is set to open its doors in 2025. Reimagining the traditional industrial city, Oxagon is creating a new paradigm for urban living. Offices, world-class recreational and sports facilities, next-generation mobility solutions, and unique hospitality and retail concepts are all seamlessly integrated within communities, in harmony with nature. Marloes Knippenberg, CEO of Kerten Hospitality, said, “We are envisioning a transformation in the concept of living. The House Residence in NEOM’s Oxagon is more than just a project – it’s a statement of intent to catalyze the evolution of our habitats, foster thriving communities, and redefine the human experience. Our alliance with NEOM at Oxagon marks a crucial step as we contribute to the extraordinary transformation of Saudi Arabia. As the nation unfolds its tourism potential, we stand on the brink of a new era of global exposure. NEOM is set to be the beacon guiding this transformative tide, and our aim is to anchor the vibrant communities being built in Oxagon.” Vishal Wanchoo, CEO of Oxagon added, “One of the many reasons we’re excited about working with Kerten Hospitality is the way they interact and work with local talent and entrepreneurs to curate experiences and innovations tailored to our future residents. We feel that The House Residence concept embodies the neighbourhood atmosphere and lifestyle from the integration of F&B to advanced technologies, that’s core to the mixed-use residential communities we’re building here at Oxagon.” Chris Newman, …