Sabre Corporation and Akbar Travels announced a new long-term, strategic partnership agreement to further expand Sabre’s footprint in the Indian subcontinent while driving operational efficiencies to increase productivity and profitability for Akbar. Under the extended and expanded agreement, Sabre will continue to be Akbar’s preferred global distribution (GDS) partner in India, ensuring that the firm, which is the largest travel company in India in terms of IATA-approved branches, staff numbers and business turnover, can continue to access real-time, rich content from hundreds of thousands of airlines, hoteliers and other travel providers through Sabre’s intuitive Sabre Red 360 interface. “For many years, Akbar has utilized a broad portfolio of Sabre technology and solutions to leverage growth, streamline operations, expand our geographic reach and differentiate our own services within our markets,” said K.V. Abdul Nazar, founder, chairman and managing director, Akbar Group. “So, we’re not only delighted to continue to benefit from Sabre’s robust and scalable solutions but also proud to build on our successful, shared history by further extending Sabre’s world-class products and services in the Indian subcontinent through the new partnership agreement between our subsidiary Benzy and Sabre.” “Our new agreement and renewal with Akbar is testament to their confidence in Sabre’s technological solutions,” said Todd Arthur, Vice President, Sabre Travel Solutions, Agency Sales, Asia Pacific. “There’s no question about the extent to which the entire travel ecosystem has been impacted by the ongoing pandemic. However, what is also not in any doubt is the commitment of both Sabre and Akbar Travels to continue to invest in technological innovation for the future of our companies, our shared relationship and the recovery and growth of the travel industry as a whole …
Read More »Akbar Travels selects Sabre’s innovative industry-first lodging solution
Sabre Corporation announces an enhanced partnership with one of India’s largest travel companies, Akbar Travels of India, cementing a valued two-decade long relationship between the two firms as Akbar forges ahead with plans for domestic and overseas growth. “Sabre and Akbar Travels have had a long, valued and productive relationship, and we’re excited to be again expanding our partnership by using Sabre’s Content Services for Lodging technologies to provide further choice and even better service for our travellers,” said K.V. Abdul Nazar, Chairman & Managing Director of Akbar Travels of India. “There are already clear signs of a pent-up demand for travel post Covid-19 and we needed technological solutions which provide us with the most intuitive way to shop and book for our travellers in order to provide truly personalised options for our clients.” Sabre’s Content Services for Lodging powers agency and corporate booking tools, integrating traditional GDS content from hoteliers, alongside content from the likes of Booking.com, Beds online and Expedia Partner Solutions. The Sabre-led Content Services for Lodging has been integrated into Akbar Travels’ operations through Sabre Red 360, allowing agents access to real-time, rich content on an intuitive graphical interface to make it easier for agents to comparison shop business and leisure options for travellers. “Sabre has a strong presence in India through our valued travel partners, our own office branches, and our large-scale technology base in Bengaluru,” said Traci Mercer, Senior Vice President, Global Lodging, Ground and Sea, Sabre. “Akbar needed robust, intuitive and scalable solutions to provide its branches with one easy-to-navigate, real-time and full-view lodging content solution and interface to ensure that it is able to create highly-personalised offers for clients as it looks …
Read More »Akbar Travel partners with Sabre
Akbar Travel has selected global technology company, Sabre Corporation, to enhance its online customer experience offering, drive operational efficiencies and support its global growth, which will see the Middle East agency expand into new markets across GCC. Akbar Travel will also invest in new technology such as mobile, online, data and automation capabilities to provide clients with a more personalized travel experience. “Akbar Travel has a clear growth strategy, and their roadmap to use the latest technologies to create a more personalised travel experience aligns completely with the investments Sabre is making in data, merchandising and mobile technology to help agents deliver a more seamless traveler experience,” said Ramzi Al Qassab, commercial director for GCC and global partners, Sabre Travel Network Middle East. “Sabre’s global expertise, extensive knowledge and understanding of the dynamic global travel ecosystem helped us take the right steps when expanding in the region. Their team’s extensive industry network across all GCC countries and their accessibility has been valuable in supporting our strategic roadmap for this vital travel region across the Middle East,” said K.V. Abdul Nazar, founder and chairman of Akbar Travel.
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