OMRAN Group announced notable progress in the early-stage development of Janaen Salalah—a pioneering agritourism project located in Arzat, Salalah. This initiative forms part of Oman’s broader strategy to diversify its economy by integrating sustainable tourism with agriculture-based investments. As part of the ongoing development efforts, H.H. Sayyid Marwan bin Turki Al Said, Governor of Dhofar, and H.E. Dr. Saud bin Hamoud Al Habsi, Minister of Agricultural, Fisheries Wealth and Water Resources, conducted a field visit to the project site, accompanied by senior officials from the Group and other key stakeholders. During the visit, they were briefed on the project’s key components, development phases, and latest updates. The visit also included the ceremonial planting of the first coconut trees, marking the beginning of the initial cultivation phase. This milestone represents a key step in the broader vision to transform the site into a productive landscape that aligns with the project’s agritourism goals. Developed under the Agritourism Development Company, a wholly owned subsidiary of OMRAN Group, Janaen aims to position Sultanate of Oman as a regional leader in agritourism by combining agricultural activity, hospitality, recreation, and community living in one integrated setting. Spanning over 5.5 million square meters, the project’s masterplan outlines a well-integrated mix of components, including farm-based accommodations, coconut and papaya processing facilities, educational and recreational areas, and a retail village—all thoughtfully designed to create a dynamic and immersive agritourism experience for both residents and visitors. In preparation for the official construction launch, several foundational activities have been completed as part of Phase 1. These include the finalization of the concept masterplan design, which outlines the strategic integration of agricultural and tourism components. A comprehensive feasibility study has confirmed the …
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