Tag Archives: HSMAI ME

The 7th Annual Commercial Strategy Conference ME, organised by Hospitality Sales and Marketing Association International (HSMAI) Middle East will take place on 26 and 27 November 2024, focusing on new revenue strategies in the hospitality industry. The event brings together the region’s hospitality sales, marketing and revenue management professionals for unmatched educational insights, connections, inspiration and awards. Staged at the Conrad Dubai hotel, the Commercial Strategy Conference (CSC) will gather industry peers for two days of exclusive presentations, panel debates, networking opportunities and more, including the ROCKSTAR Awards, which recognise and celebrate standout on-property individuals for their remarkable contribution to the Middle East hospitality sector. The Commercial Strategy Conference, which also takes place annually across the Americas, Europe, and Asia-Pacific, debuted in the Middle East in 2018 as the only conference of its kind in the region. The event addresses the industry’s most pressing issues and hottest topics, with HSMAI’s advisory board – all longstanding, highly experienced industry experts – playing a significant role in the conference content. The event will be preceded by two educational courses – Certified Hospitality Digital Marketer (CHDM) and Certified in Hospitality Business Acumen (CHBA) taking place on 24 and 25 November. Mona Faraj, Managing Director, HSMAI Middle East, said: “Our 2024 Middle East Commercial Strategy Conference will be the biggest and boldest yet, with more attendees, a wider range of discussion points and greater connection opportunities than ever before. Since the inception of the Revenue Optimization Conference (ROC) in the United States 20 years ago, we have grown, evolved and embraced our industry’s ever-changing dynamics, giving hotel executives the insight, experience and education to tackle the most important issues – and seize golden opportunities. …

The Hospitality Sales & Marketing Association International (HSMAI) Middle East successfully concluded its 6th Annual ROC Commercial Strategy Conference, the last of the Global, Commercial Strategy Conferences after London, Toronto, Singapore, India, and Korea. The event’s theme was around Connect Evolve Lead. Connect: Phil Bedford, MSc, Asentiv Worldwide, shared an inspiring keynote on networking in the hotel industry. Evolve: Steven van Belleghem, a Customer Experience Enthusiast spoke about the story of evolution and the infusion of genuine Customer Culture. Lead: Michael Dominguez, Associated Luxury Hotels International (ALHI) spoke about The Importance of Culture, Understanding the importance of humility and starting with building the right team members. The HSMAI conference was a remarkable gathering of minds, highlighted by global keynote speakers whose insights were both relevant and thought-provoking. The conference also featured engaging roundtable discussions that fostered dynamic exchanges of ideas providing attendees with key take-home messages on the latest trends and strategies in the industry, emphasizing innovation, customer engagement, and future-forward thinking. The ROC Star Awards held during the second day of the conference, acknowledged three top talents nominated by their peers for their exemplary achievements and influence in the hospitality sector. Nine nominations were selected by the advisory boards from a total of 41 submissions. Outside of UAE, 50% of submissions this year were received from KSA, Kuwait, Oman, Bahrain, Qatar, Kuwait, Jordan, and Iraq making this a truly regional awards program acknowledging the efforts, innovation and performance of our on-property executives. The 2023 ROC Star winners are Linda Mwaffak, Commercial Director, Conrad Dubai, Abhay Bishnoi, Director of Revenue Management at Jumeirah Beach Hotel and Laurence Desirée Klett, Director of Marketing Communications & Sustainability, Al Baleed Resort Salalah by Anantara. Each winner received …

With TravTalkME as the media partner, the Hospitality Sales and Marketing Association International – Middle East (HSMAI ME) kicks off its sixth edition of  ROC Middle East Commercial Strategy Conference from 28 to 29, November 2023 to boost the Middle East’s hospitality sector. With the finest leading industry leaders under one roof, this year’s conference aims to take the Middle East hospitality sector to the next level where attendees can expand their network by connecting with trailblazers and peers, gain insights from seasoned professionals and learn about the latest trends and strategies. “The 6th annual ROC Middle East Commercial Strategy Conference is a unique gathering of industry pioneers, where competitors unite to shape the future and elevate their skills. It’s the pulse of innovation in the hotel industry, bringing together all the commercial thought leaders from sales, marketing, revenue management, distribution, hotel brands, and owner groups here in the region to share current and future trends. The conference will feature a range of topics, discussions, and best practices, led by world-class regional and international experts,” said Mona Faraj, Managing Director of the Middle East chapter of HSMAI. “This year’s ROC Middle East Commercial Strategy Conference is more than just an event; it is a catalyst for innovation and collaboration in the hospitality industry with global standards in mind. Here, we break down competitive barriers and come together as a community, committed to setting new standards of excellence and driving the future of hospitality forward,” added Robert A. Gilbert, CHME, CHBA, President and CEO, Hospitality Sales & Marketing Association International (HSMAI). “We at Atomize are honored to be the Platinum Sponsor and delighted.” The 6th annual ROC Middle East Commercial Strategy …

The Hospitality Sales and Marketing Association International Middle East (HSMAI ME) is bringing back its high-impact ROC ME Commercial Strategy Conference for its sixth annual congregation. Held on November 28 and 29, 2023, at the Conrad Dubai Hotel, this exclusive event brings together the brightest minds in the Middle East hospitality industry to provide an unrivalled platform for knowledge sharing and network building. Under the banner of Connect, Evolve and Lead, this year’s must-visit event will harness the knowledge and expertise of the region’s hospitality leaders while also shining a spotlight on the industry’s future frontrunners, inviting you to meet and mingle with the hoteliers of today and tomorrow in a dynamic and enlightening format. Attendees at this year’s conference will have the chance to hear from the top industry thought-leaders, game-changers, motivational speakers, innovators and disruptors, who will take to the stage to host informative and inspirational talks. Dedicated sessions will focus on collaboration and innovation, including how to ensure Marketing, Sales & Revenue Management relationships work hand-in-hand. Attendees will also discover the latest tools and metrics to help implement their strategies, and have the chance to measure their current strategies to ensure they align with global benchmarks and ever-evolving market trends. Over the course of the two days, participants will have the opportunity broaden their network by engaging with exceptional leaders and hoteliers, HSMAI ROC Middle East’s Advisory Board members, General Managers, Marketers, Operations, Sales, and Revenue Management teams. As the only Commercial Strategy Conference for the industry in the Middle East, the ROC ME Commercial Strategy Conference leads the way for education, insights, connections, and inspiration – with curated events created by hoteliers for hoteliers. HSMAI Middle …

The Hospitality Sales and Marketing Association International Middle East (HSMAI ME) has wrapped up day one its 5th Annual ROC Commercial Strategy Conference, with numerous keynotes, panel discussions and trends & insights sessions covering a wide range of topics aimed at accelerating recovery in the hospitality industry. The event took place on 28 November at the Conrad Dubai with industry professionals gathered to hear keynotes and panels exploring every aspect of hospitality, from sales, marketing, to commercial and revenue management. This year’s conference also featured speakers and experts from outside the hospitality industry who contributed with a fresh perspective, bringing in valuable insights and ideas to attendees. The event highlighted how the region has seized its unique position post-pandemic, as speakers focused on industry relevant issues. Some of the highlights of day one included a fireside chat with HE Issam Kazim, CEO DET discussing the outlook of tourism to Dubai and what the destination needs to do to remain an attractive city for international markets, while Scott Livermore, Chief Economist & Managing Director Oxford Economics ME delved into the impact of inflation and the looming fear of recession on the tourism industry. A Panel discussion on the role F&B today and how it forms critical revenue share for hospitality brands took centre stage. A significant addition this year to ROC Middle East was the ROC Global tradition – ROC(ing) The Lightening Round where senior revenue and marketing executives from global hospitality brands shared their best practices, strategic insights, and big ideas for driving revenue and profit.

The Hospitality Sales and Marketing Association International Middle East (HSMAI ME) is lining up thought-provoking speakers for the 5th Annual ROC Commercial Strategy Conference. The in-person event will be held at the Conrad Dubai Hotel from November 28-29, 2022. Following the success of previous editions that focused on revenue management, this year’s focus will be across multiple disciplines including marketing, revenue, sales, and operational topics from speakers outside the industry to share best practices. The event will also host influential personalities and speakers from various other industries for the very first time. With their knowledge and expertise, HSMAI aims to educate and broaden the perspective of the hospitality industry as a whole. The annual event will open with a fireside chat from Issam Kazim, CEO of Dubai’s Department of Economy and Tourism (DET). During the session, Kazim will explore what Dubai needs to remain an attractive destination and how to ensure Dubai keeps up with technology trends to stay top of mind. Following unprecedented events and challenges brought about by the pandemic, this year’s event theme is “Accelerate Recovery”. The conference brings together hospitality leaders, delivering expert insights and knowledge to help propel the industry into a new era. Filled with keynotes, panels, fireside chats, and networking, the HSMAI ROC Commercial Strategy Conference promises stimulating conversations across a wide range of topics. A keynote by Scott Livermore, Chief Economist of Oxford Economics Middle East will delve into economic factors – such as inflation and recession fears – and how it’s impacting the travel industry’s speed of recovery.   Debbie Siminser, Vice President of Learning & Development, ME & Africa from Accor, will take the stage to discuss how organizations can Leverage …

The Hospitality Sales and Marketing Association International Middle East is preparing to host the 5th annual Commercial Strategy Conference, an in-person event being held at the Conrad Dubai Hotel on 28th and 29th November 2022. Following the unprecedented events and challenges brought about by the COVID-19 pandemic, this year’s event theme is “Accelerate Recovery”. Placing a strong focus on recovery and education, HSMAI has become a leader in identifying and communicating hospitality trends while acting as an influential voice within the hospitality industry, all while connecting its members with industry partners. A key highlight of the 2022 event is how the agenda comes together from the HSMAI Middle East commercial, revenue optimization and marketing advisory boards. The conference is put together by hospitality leaders for the hospitality industry and partners. The leaders in their respective field will share expert insights and knowledge to help boost the industry’s post-Covid recovery into a new era. Another key feature of the Conference is Curate, a unique executive insights forum exclusively designed to connect and discuss priority issues and emerging trends across areas such as hotel sales, marketing, revenue optimization, and distribution. The first ever Curate forum is set to take place on 29th November 2022. The invite-only event is unique in a way as it allows for cross-disciplinary discussions, that are highly beneficial to the growth of any hotel. HSMAI ME is offering an early bird offer for the Annual Commercial Strategy Conference between now and September 15th. Registrants will receive up to 35% discount on the price for all ticket categories. Furthermore, all group bookings of 10 or more will receive one complimentary pass with access to both days. With an aim …