Tag Archives: hotel revenue

IDeaS announced the launch of IDeaS Spotlight, a first of its kind demand intelligence solution that empowers marketers to generate the right demand at the right time. Spotlight helps both single properties and portfolios to identify and act on high-value opportunities for deploying impactful, demand-generating marketing tactics informed by advanced analytics and AI. The solution brings IDeaS’ robust demand forecast and price sensitivity capabilities together to help hoteliers allocate marketing spend for the greatest impact on incremental revenue. In a time of uncertainty, rising marketing expenses, and increasing operational costs, hotel marketers are challenged to act quickly to translate every dollar spent into measurable revenue growth. Spotlight brings IDeaS’ unmatched forecasting capabilities into the mix, empowering marketers to optimize spend and unify commercial strategies, providing a vital competitive advantage. Additional key benefits of IDeaS Spotlight include: ● Translate forecast data into marketing action with a focused dashboard that automatically identifies periods of high revenue potential to help launch timely, impactful campaigns. ● Increase campaign conversion and influence guest behavior by leveraging price sensitivity signals. ● Respond faster with unparalleled foresight into future marketing opportunities. Powered by IDeaS G3 RMS’ advanced forecasting engine, Spotlight enables teams to proactively adjust strategies and take a surgical approach to demand generation. ● Spur collaborative action by streamlining communication between marketing and revenue management teams with intuitive workflows that ensure no revenue opportunity is left behind. Mike Chuma, vice president of global marketing, IDeaS, said: “For years, IDeaS solutions have served as the source of truth for future demand. With the introduction of Spotlight, hotel marketers can now drive their campaigns with that same state-of-the-art demand-driven forecasting. Spotlight is a purpose-built performance intelligence tool designed …

Mirai shared that selling extras is a strategic way to enhance guest satisfaction and significantly boost hotel revenue. For instance, extras like show tickets or spa access, per room for something like late check-out, or per booking for parking or car rentals etc. The quantity could be per night for extras like an additional bed, or a one-time charge for things like a parking fee. By starting small, focusing on high-margin items, and ensuring proper integration and management, hotels can effectively implement and benefit from an extras strategy. With thoughtful execution, selling extras can transform hotel’s summer revenue potential.  Hotels have a prime opportunity to boost their revenue by offering add-ons to their guests. Enhancing the guest experience with thoughtfully curated extras not only increases satisfaction but can also significantly impact the hotel’s bottom line. Hotels face several challenges when selling extras through their direct booking channels, but overcoming these can greatly enhance both revenue and guest satisfaction. Strategically, hotels must balance the desire to boost income with the complexities that come with managing additional services. Starting small and scaling gradually helps avoid overwhelming staff and guests. On the marketing front, it’s crucial to effectively promote these add-ons using enticing visuals, clear descriptions, and pricing that resonates with the hotel’s brand and customer expectations, ensuring the options enhance the guest experience without causing decision fatigue. Operationally, the focus should be on streamlining processes to ensure that offering extras doesn’t become a logistical burden. This involves integrating these offerings into existing systems, coordinating with suppliers, and aligning extras with the hotel’s policies and procedures. By addressing these challenges, hotels can create a more appealing and profitable direct booking. Pablo Delgado, CEO …

According to Statistics issued by the National Center for Statistics and Information revenues of hotels rated from 3 to 5 stars in the Sultanate of Oman at the end of June 2023 amounted to about 110 million and 31 thousand Omani riyals, an increase of 32 percent compared to the end of June 2022, which amounted to 83 million and 359 thousand Omani riyals. It further indicated that the total number of hotel guests increased by 27.4 percent, recording about 943 thousand and 68 guests at the end of last June, compared to 740 thousand and 50 guests in the same period of 2022 AD, while the occupancy rate recorded a growth of 10.8 percent to reach 47.1 percent, compared to 42.5 percent during the same period in 2022. The number of Omani visitors reached 337,682, while the number of Gulf visitors increased by 28.7 percent, to 72,849 inmates, and the number of European visitors increased by 46.3 percent, to 250,151 visitors. The number of registered American guests reached 29,899, an increase of 3.2 percent, and the number of guests from the African continent reached 5,451, a growth rate of 41.3 percent. guest, an increase of 252.2 percent.