Hotel Development, the NEOM division responsible for building a future-centric hospitality ecosystem in the northwest corner of Saudi Arabia, has signed its inaugural hotel partner, Ennismore. With a blank canvas and no legacy infrastructure, Hotel Development will capitalize on the region’s potential to establish a new era for the industry – one of imagination and a sense of duty to guide and inform how humanity engages with our world. The division will also support NEOM’s bold ambitions to attract more than five million visitors by 2030. The agreement signed with Ennismore, the world’s fastest-growing lifestyle hospitality company, corresponds with Hotel Development’s main goal of establishing global partnerships. The inaugural tie-up will see two of Ennismore’s iconic brands – 25hours Hotels and Morgans Originals – open properties in TROJENA, NEOM’s mountain tourism destination that features a ski village. Chris Newman, Executive Director, Hotel Development at NEOM, said: “Hotel Development aims to accelerate human progress by redefining how we travel, stay, and live. Our partnership with Ennismore echoes our mission to pioneer in the space of experiential hospitality in a way that shapes the future of hotels in the Kingdom and beyond. With a shared passion for developing differentiated and imaginative hospitality concepts, we look forward to seeing this relationship – and others like it – flourish.” Philip Gullett, Executive Director and Region Head, TROJENA, said: “The mountains of TROJENA are set to become one of the most awe-inspiring destinations the world over. Both 25hours Hotels and Morgans Originals are ideal brands for TROJENA as we look to deliver extraordinary experiences for residents and visitors seeking luxury, adventure, entertainment, livability, and escape from the status quo.” Gaurav Bhushan, Co-CEO of Ennismore, said: …
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