Tag Archives: His Excellency Helal Saeed Almarri

Dubai Tourism reaffirms support to stakeholders amid industry revival

Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) reaffirmed its strong commitment to support its stakeholders in the UAE and across the world through a series of virtual meetings to discuss the current and post-pandemic situation. The meetings specifically reviewed the robust mechanism in place to safeguard the health of residents and visitors, and addressed a wide range of queries raised by participants on industry-related COVID-19 regulations, the phased reopening of economic sectors and various measures to kick-start the tourism sector. Presided by the Director General of Dubai Tourism, the meetings were attended by hoteliers and top executives of hospitality groups including Jumeirah, Emaar Hospitality Group, Marriott International, Hilton, IHG, Millennium Group, Accor, Kerzner International, AAAGroup, Investment Corporation of Dubai, Nakheel, Majid Al Futtaim, Lakhraim, Abu Dhabi National Hotel, JA Resorts and Hotels, IHG, Shangri-La, Al Habtoor Group, Atlantis – The Palm, Hyatt International, Mandarin Oriental Jumeira, Dubai, Caesars Bluewaters Dubai, Wasl Hospitality and Rotana, in addition to Emirates. His Excellency Helal Saeed Almarri, Director General, Dubai Tourism, commented, “As the continuous collaboration between the government and private sectors is key to reviving and maintaining tourism growth, it is encouraging to know that this unique model of public-private sector partnership combined with the comprehensive result-oriented citywide management of the COVID-19 pandemic, has already contributed towards achieving significant progress in the current and second phase of our recovery plan, which is the gradual reopening of economic sectors.” HE Helal Almarri added, “With travel behaviours remaining fluid and travellers set to become even more discerning and prudent in their travel choices, we welcome the commitment shown by our partners to work together to help prepare the ground for a meaningful tourism …

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Dubai Tourism outlines steps for post-pandemic recovery plan

Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) held a virtual meeting with key aviation and hospitality partners to discuss current and post-pandemic strategies and joint initiatives aimed at ensuring the tourism industry’s gradual return to normalcy. The meeting also discussed global efforts to minimise the transmission of COVID-19 and precautionary measures deployed to safeguard the health of communities across the UAE. His Excellency Helal Saeed Almarri, Director General, Dubai Tourism, commented, “It must be emphasised that the health and safety of our residents and guests will always remain our top priority as we continue to work with the industry and our government partners not just during this critical period but beyond, to develop innovative approaches, real-time responses, and proactive yet prudent initiatives to ensure that Dubai remains at the forefront of the world’s leading destinations in line with our strategy.” Paul Griffiths, CEO of Dubai Airports, said, “As health and hygiene standards will play an influential role in encouraging people to travel, we have put in place a set of health and safety protocols at our airports including all necessary quarantine arrangements and the implementation of sanitisation and disinfection measures to reassure tourists that Dubai is one of the safest destinations to visit. We will also continue to receive incoming flights from select destinations, operate cargo flights, as well as flights to repatriate expatriates and guests to their home destinations.” Adnan Kazim, Chief Commercial Officer at Emirates Airline, said, “Emirates commences passenger flights between Dubai and nine destinations from 21 May – London Heathrow, Frankfurt, Paris, Milan, Madrid, Chicago, Toronto, Sydney and Melbourne, and we will also offer connections in Dubai for customers travelling between the UK and …

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Dubai surpasses global tourism growth with 16.73 million overnight visitors in 2019

Dubai’s tourism industry closed a successful decade at the end of 2019, welcoming an all-time high 16.73 million international overnight visitors, an impressive 5.1 per cent increase in tourism volumes, definitively surpassing the global tourism growth forecast by the United Nations World Tourism Organisation (UNWTO) by over one per cent. With momentum firmly tracking against Dubai’s Tourism Vision 2022-25, latest data released by Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) reflects the sector’s exponential progress in a compressed time-frame relative to peers, culminating in Dubai being ranked the World’s Fourth Most Visited City for the fifth consecutive year by MasterCard’s Global Destination Cities Index 2019. Rapidly gaining traction on the ‘travel wish list’ for today’s global traveller, 2019 not only delivered record tourist arrivals and indicated strong desirability for future visits, but also reinforced tourism’s role as key economic growth driver. Contributing an impressive 11.5 per cent in GDP value, Dubai’s tourism sector was ranked one of ‘Top 10’ strongest economic share generators, according to the World Travel & Tourism Council’s Cities Report 2019. The Report also ranked Dubai the third largest city in capturing direct international tourism spending with a total of US $27.9 billion. His Excellency Helal Saeed Almarri, Director General, Dubai Tourism, said, “This past decade, and 2019 in particular, have delivered unmatched acceleration in Dubai’s stature as a ‘Destination of Choice’ for global travellers assuring advancement towards the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai to make it the #1 most visited, preferred and revisited global city. While the global economy remains in a state of flux, we can clearly …

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Dubai attracts 12 mn international overnight visitors in 2019

Dubai welcomed 12.08 million international overnight visitors in the first nine months of 2019, according to the latest visitation figures released by Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism). The strong 4.3 per cent increase in volume growth compared to the same period last year was supported by highly participatory contributions from both traditional and emerging markets, that has continued to capture strong shares of the tourist wallet, further stimulating Dubai’s GDP impact, and the city’s remarkable consistency in transforming itself to respond to global competition. The positive performance, which drew over 1.23 million visitors to the city in September, an above-market average increase of 7.3 per cent over the same month in 2018, coincided with Dubai being ranked the fourth most visited city in the world for the fifth year in a row in Mastercard’s Global Destination Cities Index 2019, a clear indication that Dubai is continuously renewing its attractiveness to remain a leading global destination. Dubai Tourism’s multi-dimensional market-specific strategies and customised campaigns continued to yield tangible results particularly showcasing the city’s ability to reinvent itself and remain ‘top-of mind’ to both new and repeat audiences across regular strongholds – India, Kingdom of Saudi Arabia, United Kingdom and Oman. Together with China that remained the world’s largest tourism volume driver, these five leading feeder countries surpassed the five million threshold for the first nine months of 2019. His Excellency Helal Saeed Almarri, Director General, Dubai Tourism, said, “With Dubai cementing its ranking as the fourth most visited city in the world, the positive growth achieved in the first three quarters this year is exemplary of the unfailing support and confidence of our leadership – His Highness …

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DTCM & partners aim to achieve goals of tourism vision 2022-25

Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) has provided an outlook of the industry to stakeholders and partners, highlighting the positive year-to-date international visitation, sharing destination insights and drawing attention to the innovative marketing initiatives that have been launched to further boost visitor numbers. Dubai Tourism also discussed ways of increasing collaboration with its partners, and emphasised the importance of aligning with, and leveraging all efforts including the hosting of Expo 2020 Dubai to achieve the goals of Dubai’s Tourism Vision 2022-25. The strategic meetings were held recently between HE Helal Saeed Almarri, Director General, Dubai Tourism and key executives from leading entities in the travel and hospitality sectors including Emirates, flydubai, Jumeirah, Marriot International, IHG, Al Habtoor Group, Atlantis, The Palm, and Emaar Hospitality Group. HE Helal Saeed Almarri, said, “Such strategic meetings serve as a platform to highlight various marketing campaigns and initiatives launched by Dubai Tourism to attract more visitors to the city. We would also like our partners to be aligned with the various developments in the industry and to take advantage of the diverse campaigns and all efforts that are being made to realise the goals of Dubai’s Tourism Vision 2022-25.” Neal Jones, Chief Sales & Marketing Officer – MEA, Marriott International, said, “We strongly believe in the future of Dubai and under the vision of its leaders, Dubai Tourism does a remarkable job of positioning and evolving Dubai as an international business and leisure hub.” Pascal Gauvin, Managing Director, India, Middle East and Africa, IHG, said, “We have a deep understanding of the country’s unique culture and business environment and an exceptional partnership with Dubai Tourism, who have been extremely focused on …

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Dubai records high tourist volumes with India ahead again

Dubai welcomed 8.36 million international overnight visitors in the first six months, January-June of 2019, posting a positive 3 per cent in tourism volume growth compared to the same period last year, according to the latest data released by Dubai’s Department of Tourism and Commerce Marketing. India once again led the pack, drawing the highest half year volumes with 997,000 visitors – particularly noteworthy given the severe air traffic and seat capacity challenges due to geopolitical volatilities. Dubai continued to drive booking interest from Indians on a mass scale largely due to high-impact delivery of segment and season-specific campaigns across the most accessible Tier-1 and Tier-2 cities. From focused ‘family’ or ‘couple’ oriented promotions to the Bollywood megastar Shah Rukh Khan-led global #BeMyGuest campaign, the Department’s investments yielded strong returns, with the latter alone surpassing all records, logging 160 million views in a few weeks. Additionally, at an audience penetration level, travel share of Indian families with children rose by a substantial 10 percentage points from 24 to 34 per cent, directly reflecting higher GDP impact due to party size and spend potential. With more than 30 in-market trade partnerships initiated in the first half of 2019 alone, Dubai Tourism’s confidence in, and commitment to, India is further emphasised by strategic annual collaborations launched with the biggest names in the travel ecosystem – such as Thomas Cook, Cox & Kings and SOTC, as well as OTAs like MakeMyTrip and Goibibo. His Excellency Helal Saeed Almarri, Director General, Dubai Tourism, commented, “Tourism is one of the cornerstones of Dubai’s diversified economic growth, and we measure success based on our ability to aggressively advance towards our goal to be the number one …

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DTCM shares positive outlook with key partners and stakeholders

Dubai’s Department of Tourism & Commerce Marketing (Dubai Tourism) has provided a positive outlook of the industry to leading stakeholders and partners at its first biannual city briefing event, highlighting the sector’s performance across key markets, and sharing first-hand insights into major developments, marketing initiatives and future growth strategies. Led by His Excellency Helal Saeed Almarri, Director-General of Dubai Tourism, the city briefing held at the InterContinental Dubai Festival City last week comes within the framework of regular industry engagements initiated by the Department to further enhance collaboration with its stakeholders. The event was attended by nearly 1,000 managers and key executives representing all industry segments, from hospitality to tour operators, tourism attractions to destination management companies, as well as top officials from Dubai Police and Expo 2020 Dubai. Addressing the gathering of industry professionals and senior government officials, HE Helal Saeed Almarri, said, “Maintaining a robust industry is at the core of our cross-sector efforts, and as we look ahead, we are confident that our continued cooperation with both public and private sector partners will ensure that Dubai remains a must-visit destination.” Major General Khalil Ibrahim Al Mansour, Assistant to the Commander-in-chief for Criminal Investigation Affairs at Dubai Police, said, “Dubai Police is pleased to be a part of this event as it gives us an opportunity to exchange ideas and views with leading players in Dubai’s tourism industry, and secure their support towards further enhancing the safety and security of visitors.” Sanjive Khosla, Deputy Chief – Sales and Marketing at Expo 2020 Dubai, said, “With fewer than 500 days until Expo 2020 opens, our preparations are well on track.  We will be welcoming millions of tourists from around the …

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DTCM launches sponsorship scheme for leisure events

Dubai’s Department of Tourism & Commerce Marketing (Dubai Tourism) launched a new sponsorship scheme to drive continued innovation and sustainability across Dubai’s events industry. Reaffirming Dubai’s position as a global events hub, the scheme is designed to further empower leisure event organisers with additional incentivisation opportunities in the form of event sponsorship. The new process will build on the growth and competitiveness of the city’s event sector, which recorded an increase of over 100,000 ticket sales and 25 additional events in the first quarter of 2019 when compared to the same period last year. Continuing to effectively showcase Dubai’s proposition as a host city for international events from around the world, the scheme will target entertainment events and will be applicable for events that are ticketed and open to the public, with an eligible leisure event permit. With state-of-the-art venues across the city, Dubai is well placed to compete on the global stage to host international events, as it continues to grow its reputation as a world leading leisure and entertainment destination. The scheme will work in conjunction with the department’s ticketing and permits services to streamline management and coordination of event licensing activities and provide greater operational efficiency. His Excellency Helal Saeed Almarri, Director General, Dubai Tourism, said, “The sponsorship scheme forms part of our commitment to retain the city’s status as a leading global event destination and has been designed to build on this momentum and act as a catalyst for the local events industry.” The sponsorship scheme, which will directly support leisure event organisers, will take effect for events being held from May 1, 2019 through an online application process. Ahmed Al Khaja, CEO, Dubai Festivals and Retail Establishment, …

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