Tag Archives: HE Khalid Jasim Al Midfa

Furthering its commitment to sustainable tourism, the Sharjah Commerce and Tourism Development Authority (SCTDA) unveiled the ‘Sustainable Tourism AI Assistant,’ an innovative virtual assistant designed to empower travellers, businesses, and institutions to make informed eco-friendly decisions. Launched at GITEX Global, one of the world’s largest and most influential tech exhibitions, this forward-thinking initiative highlights Sharjah’s dedication to environmental preservation while reinforcing its position as a leader in sustainable tourism. Supporting more than 40 languages, it offers tailored insights that promote responsible travel choices and support environmental stewardship on a global scale. Commenting on the project, HE Khalid Jasim Al Midfa, Chairman of SCTDA, stated: “Sharjah, through its practices, emphasises the importance of sustainability as a key pillar of its developmental operations, particularly in the tourism sector, which is one of the most vibrant sectors contributing to national economy. Amid global challenges related to climate change, the ‘Sustainable Tourism Smart Assistant’ comes as a practical model for applying global sustainable development goals, aligning with the UN World Tourism Organisation’s initiative ‘Towards a Statistical Framework for Measuring Sustainability’. The application provides comprehensive information for travellers, tourists, and stakeholders to adopt the best sustainable travel practices, enabling them to make informed decisions that protect the environment and reduce the ecological footprint.” He added: “This project is an advanced technological tool that integrates the concept of sustainable tourism into daily practices. Its objectives are an integral part of Sharjah’s identity, and we are confident that it will contribute to enhancing cooperation between the public and private sectors, attracting sustainable investments, and encouraging civil society to adopt environmentally friendly behaviours, thereby reinforcing the emirate’s status as a global sustainable tourism destination.” The Sustainable Tourism AI Assistant …

The emirate of Sharjah has been illuminated with artistic displays from Wednesday (7th evening) as the 13th Sharjah Light Festival kicked off, unveiling its artistic canvas of light across different locations. The festivities commenced at the Sharjah Police Headquarters, featuring a breathtaking inaugural light show that transformed the iconic architectural monument into a work of art. The spectacular display took the attendees on a visual journey, reflecting the authenticity of Sharjah’s identity and the UAE, while also depicting its ambitious and futuristic vision. Illuminated symbols portrayed the emirate’s history, its trajectory toward the future, and its ongoing developments. The festival’s opening ceremony, graced by prominent heads of authorities, departments, entities, distinguished personalities, and visiting delegations, featured a film dedicated to His Highness Sheikh Dr. Sultan bin Muhammad Al Qasimi, Supreme Council Member and Ruler of Sharjah, in celebration of the 52nd anniversary of his ascension to rule. The festival, organised by Sharjah Commerce and Tourism Development Authority (SCTDA), will take place across 12 of the emirate’s premiere cultural landmarks and natural destinations from February 7 – 18. In his opening speech, HE Khalid Jasim Al Midfa, Chairman of the Sharjah Commerce and Tourism Development Authority (SCTDA), underscored that the tourism sector in Sharjah is one of the key sectors that contribute to supporting the national economy. He noted that tourism is seeing notable progress at all levels, thanks to the vision of His Highness the Ruler of Sharjah. Al Midfa also highlighted how SLF has become a major tourist attraction, drawing a great deal of attention through substantial turnout and media interest, year after year. “The festival showcases the emirate’s unique features, achievements, and future vision to the thousands of visitors and …

Sharjah Commerce and Tourism Development Authority (SCTDA) partners as the Gold sponsor for the first edition of the show to be held on November 23-24, 2020. HE Khalid Jasim Al Midfa, Chairman of the Sharjah Commerce and Tourism Development Authority stated, “The Gulf Travel Show redefines the way we promote travel and tourism, providing a platform to showcase how we are building on what we achieved during the COVID19 planning for a stronger future and post COVID-19. Sharjah is inviting all the visitors to witness our natural attractions set against the latest tourism and hospitality projects, especially in Khorfakkan and with the new road linking the eastern coast town to reach Kalba from Sharjah.” Gulf Travel Show (GTS) with its proprietary software will help you recover, rebuild and innovate relationships and products. This is a virtual event that will introduce you to buyers, help grow your brand and build long-term profitable business connections. At a time when costs are curtailed yet finding the right partner in a specialised event will be the way forward to further promote the travel and tourism business. At TravTalk we have been working more closely with the industry during the pandemic keeping the positive vibes by conducting various trade shows, webinars and online newsletters on a regular basis. Partnering as media in this roadshow will be another addition to keep the industry positive.

In line with its strategy to reach out to and explore new global markets, the Sharjah Commerce and Tourism Development Authority (SCTDA) participated for the first time in Matka Nordic Travel Fair, being held at Messukeskus Helsinki in Finland from January 17 to 20, 2019. The participation in Matka 2019 formed part of SCTDA’s endeavours to target key global markets through participating in international events and exhibitions to strengthen Sharjah’s position as a leading global tourist destination. Besides creating awareness about its unique tourism and hospitality offerings before visitors from the Nordics, the participation in Northern Europe’s largest travel industry event also marks SCTDA’s entry into the Nordic markets. The emirate of Sharjah welcomed 92,000 travellers from Northern Europe in the year 2018. To further drive and sustain this growth, SCTDA’s partners such as Radisson Blue Hotel, Sharjah International Airport Authority, Coral Beach Hotel, Sharjah Airport Travel Agency (SATA), the Act Hotel, Sharjah Collection, Beach Hotel and TravTalk will exhibit under its banner at the exhibition to raise awareness about the emirate’s local culture, history and unique tourism offerings. The concerted efforts will support the achievement of Sharjah Tourism Vision 2021. To attract an increased number of international visitors to the emirate, including Northern Europeans, SCTDA focuses on the Sharjah Tourism Vision 2021 that aims to attract more than 10 million tourists by the year 2021, coinciding with the UAE’s 50th year of founding. To achieve this, SCTDA, in collaboration with partners in the tourism sector, has adopted four strategic pillars. These are: the promotion of Sharjah as an ideal family tourism destination by offering distinct packages and offers, adoption of an innovative tourism approach to enhance the tourist experience, …

As part of its strategy to explore key global markets to effectively position Sharjah on the global tourism map, Sharjah Commerce and Tourism Development Authority (SCTDA) is participating at SATTE 2019, South Asia’s leading travel trade show, being held from January 16-18 at India Expo Centre, Greater Noida – Delhi NCR. SCTDA will utilise the event platform to enhance the emirate’s brand and profile before Indian and other international visitors to drive growth, particularly in terms of the number of international tourist arrivals in 2019 and beyond. At SATTE 2019, the Authority will showcase Sharjah’s unique tourism and hospitality offerings along with a number of partners from both public and private sectors. These include Ramada Hotel- Sharjah, Copthorne Hotel- Sharjah, Air Arabia, Sharjah Airport Travel Agency (SATA), Orient Tours and TravTalk. Under SCTDA’s banner, these entities will highlight Sharjah’s local culture, history and the diverse leisure and recreational activities its tourism sector has to offer. HE Khalid Jasim Al Midfa, Chairman, SCTDA, said, “Since SATTE has become the launch platform for many countries and tourism products from across the globe to do business in and with India, we consider this as an extremely strategic opportunity to widen our reach and explore new partnerships. Our participation in SATTE 2019 complements our vision of positioning Sharjah as the ideal global destination for family holidaymakers, while also emphasising the emirate’s status as a well-known cultural hub for historical and natural heritage. Drawing inspiration from the Sharjah Tourism Vision 2021, which aims to attract 10 million tourists, we will continue to develop distinctive family leisure and tourism activities with special packages to attract visitors. Hence, expanding our presence to new markets through partnerships with …

Sharjah Commerce and Tourism Development Authority (SCTDA), in partnership with Sharjah International Marine Sports Club has announced The Sharjah World Championship Week to be held under the patronage of HH Sheikh Sultan bin Mohammed bin Sultan Al Qasimi, Crown Prince and Deputy Ruler, Sharjah from December 11 to 15, 2018. Two championship water sports competitions form part of the Grand Prix of Sharjah, which include the UIM F1H2O World Championship 2018 and the UIM-ABP Aquabike Class Pro Circuit World Championship and will be the main highlights of the event. HE Khalid Jasim Al Midfa, Chairman, SCTDA, said, “Sports tourism is a key focus of Sharjah’s drive towards attracting 10 million tourists in line with the Sharjah Tourism Vision 2021. As a city which offers every member of the family an activity to enjoy, we are confident that this edition will be popular, successful and well attended once again by water sports fans, especially among the youth and the travel-driven millennials who love the challenge and exciting, competitive nature of water sports.” Up to 10 Formula 1 Powerboat Racers and 60 Aquabike racers from over 32 countries excel in showcasing their strengths navigating the tunnel-hull catamarans over the water. The key partners of the events include the Department of Seaports & Customs, Sharjah Police Headquarters; Sharjah Electricity & Water, Sharjah City Municipality; Sharjah Roads and Transport Authority; Sharjah Civil Defence and Sahara Centre. Other sponsors include Al Zahra Hospital as medical sponsor; Sharjah Media Corporation as media sponsor; Sharjah International Marine Sports Club as strategic partner; Hilton Sharjah, Royal Tulip the Act Hotel, Golden Tulip and Copthorne Hotel as hospitality partners. Nicolo di San Germano, Promoter, UIM F1 PowerBoat & Aquabike …

Sharjah Commerce and Tourism Development Authority (SCTDA) is set to promote Sharjah’s unique tourism attractions during its participation at the ongoing World Travel Market (WTM) London, which will conclude on November 7, 2018 at ExCel London. SCTDA is participating at WTM London for the 16th consecutive year, bringing its distinctive tourism product offerings to the UK market featuring Sharjah’s family, culture, soft adventure and eco-tourism destinations. The initiative is in line with SCTDA’s commitment to meet the targets set within the Sharjah Tourism Vision 2021 to attract 10 million visitors in the emirate by 2021. HE Khalid Jasim Al Midfa, Chairman, SCTDA, said that the Authority’s participation at the global event for the 16th year reflects its continuous efforts to achieve its strategic goals and objectives aimed at targeting major global tourism markets. The authority continuously works towards attracting a greater number of visitors from the UK and Ireland with unique offerings while showcasing a wide range of outstanding experiences and continuing to increase our international network in line with Sharjah’s tourism goals. The exhibition is an important addition to our ongoing efforts to provide the most important experiences and tourist products and provide new experiences to our visitors while capitalising on Sharjah’s diverse heritage. SCTDA’s programmes will showcase Sharjah’s unique tourism environment, which is naturally rich in biodiversity and the various tourism developments taking place in the emirate. Al Midfa further emphasised the importance of international exhibitions in promoting Sharjah’s tourism hotspots to the international market and attracting tourists and investors to the emirate, saying “We have seen the growing appeal of Sharjah as a destination for ‘business and leisure’ travellers as business executives learn to optimise long weekends …

The United Arab Emirates witnesses UAE Flag Day  celebrations on November 1. Bryan Thompson, Chief Executive Officer (CEO), Abu Dhabi Airport’, said, “The celebrations taking place across the nation this Flag Day on November 1 are a manifestation of the unity and cohesion among citizens and residents alike. The flag is a part of the national identity of the UAE; it represents tolerance, belonging, sacrifices made and sovereignty. “Coinciding with the anniversary of the accession of Sheikh Khalifa Bin Zayed Al Nahyan, President, UAE, Flag Day marks an important date for the country. It is an opportunity to reflect on the achievements and successes of the nation and express our gratitude to the UAE’s visionary leaders.” He added, “By raising the national flag at all of Abu Dhabi Airports’ premises, we are renewing our commitment to national initiatives and implementing the nation’s values on a daily basis. Abu Dhabi Airports has taken our commitment one step further as last month we adopted the values of the nation’s founding father, Sheikh Zayed bin Sultan Al Nahyan as our corporate values. The values of wisdom, respect, sustainability and human development have become our compass in everything we do.” Commenting on the occasion, HE Khalid Jasim Al Midfa, Chairman, Sharjah Commerce and Tourism Development Authority (SCTDA), said, “We extend our warmest congratulations and appreciation to HH Sheikh Khalifa Bin Zayed Al Nahyan, President, UAE; HH Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister, UAE and Ruler, Dubai; HH Sheikh Dr Sultan bin Mohammed Al Qassimi, Member, Supreme Council and Ruler, Sharjah, and their highnesses the Supreme Council members and rulers of the emirates. The UAE Flag Day embodies the sovereignty …

Sharjah Commerce and Tourism Development Authority (SCTDA) joins the tourism delegation from the UAE led by the Ministry of Economy to visit three Scandinavian cities as part of the ‘Visit UAE’ roadshow. The delegation comprising eight government officials, Emirates airlines and 29 representatives from the hotels and travel agencies across the UAE, is visiting Stockholm, Oslo and Copenhagen from September 17 to 21, 2018. SCTDA will showcase the enriching tourism experiences in Sharjah with its diverse culture and heritage to encourage more people from these cities to visit the emirate. Participating in the roadshow is one among the number of activities the authority intends to implement in the next couple of months to help drive tourism growth. The workshops to be held during the roadshow will provide a platform for SCTDA and the UAE delegation to strengthen partnerships with their counterparts in the Scandinavian cities. HE Khalid Jasim Al Midfa, Chairman, SCTDA, said: “The tourism sector is a major pillar in the UAE’s efforts in economic broadening, a key strategy for the country’s transition to the post-oil economy and the ‘Visit UAE’ roadshow will contribute in achieving this vision. Our country has continued to gain popularity across the world as a leading destination in the Middle East. We look forward to capitalising the opportunity to present our market offerings in these European cities and strategically position Sharjah as a destination of choice.”

With just a few days left, the Arabian Travel Awards is all set to recognise the efforts of the travel, tourism and hospitality professionals. The black-tie award show will be conducted in Dubai on September 20, 2018. An exclusive invitation-only event, it will involve some of the most prominent personalities from the region. The Chief Guest for the event will be HE Khalid Jasim Al Midfa, Chairman, Sharjah Commerce and Tourism Development Authority. Owing to the dedication and commitment of professionals working not only in the emirates, but also in the Middle East that has revolutionised the travel industry, United Arab Emirates has become a hub for travel, tourism and hospitality. The Arabian Travel Awards is a platform for the Middle East market to appreciate the efforts of the travel specialists who have contributed to the booming travel and hospitality industry. The Awards aim to encourage them to continue promoting tourism in the region, especially since all roads are set and ready for the Expo 2020 and beyond. Following a systematic method of internet-based voting, these Awards are fair and unbiased and are supported by TravelTV.news, TravTalk Middle East and TravTalk India – premier media partners for extensive coverage. The awards will be divided into four categories: Personal Awards, Business Awards, Trending Awards and Partner Awards. To name a few, these include awards for Best Business Hotel, Best Family-Friendly Hotel, Best City Hotel, Best Green Hotel, Best Leisure Hotel, Best Destination Management Company, Best Hotel Apartments, Best B2B Travel Portal and Best Luxury Hotel, among many others.