Tag Archives: guest experiences

SAUDIA has launched a new version of Alfursan loyalty program offering multiple advantages and greater miles value for members. The upgrade is part of a complete transformation of the program which aims to increase the competitiveness of SAUDIA as it seeks to deliver world-class levels of guest experience. This reflects the national carrier’s efforts to improve guests’ travel experience and is part of an ambitious, organisation-wide, transformation the group is currently undergoing. The new edition of Alfursan includes unprecedented benefits for more than 7.5 million members, in addition to motivating more guests to join and enjoy the benefits and rewards of the program through the marketing campaign launched today. Under the slogan “Enjoy More”, Alfursan now partners with several new parties, most notably credit card providers. One of the most important new features of the program is that there is no longer a specific period to redeem miles. Members can use their miles as long as their membership remains active by earning or redeeming them at least once in 24 months regardless of the date of earning. Previously, reward miles expired three years after the date of earning. The new edition also introduces several benefits and policies aimed at increasing the chances of redeeming miles through the introduction of the “Reward” and “Reward Plus” categories. Members can issue reward tickets at a discount of up to 50% of the required miles. For example: the Jeddah-Riyadh-Jeddah flight now requires only 9,000 miles compared to 18,000 miles previously, while the (Riyadh-London-Riyadh) flight now requires 24,000 miles compared to 40,000 miles previously. The launch of the “Reward Plus” category is aimed at providing more reward seats on multiple flights to more destinations, where …

Read More »