Emirates and the DP World Tour have inked an agreement for the airline to extend its status as the Official Airline and Marketing Partner of the leading professional golf Tour until the end of 2031. The airline currently supports an international roster of DP World Tour tournaments that cut across continents and culminate in the prestigious DP World Tour Championship, one of golf’s ultimate prizes, in its home of Dubai. His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive, Emirates Airline and Group said: “We’re proud of our deep roots in golf, and of our role in boosting Dubai’s place as one of the world’s most sought-after destinations for top players and golfing enthusiasts with its world-class courses. Emirates’ continued investment in the DP World Tour will enable us to maintain our long-standing connection with golf fans across Europe, the US, Asia, Africa and Australia, and of course in our home of Dubai, where golf’s greatest names vie for the prestigious Race to Dubai title.” Guy Kinnings, Chief Executive Officer of the DP World Tour, added: “Emirates are one of our longest serving partners and I’m delighted that they have decided to extend our relationship until the end of the 2031 season. They are extremely experienced in the sports sponsorship landscape and this long-term agreement is strong validation of the ongoing strength of our partnership platform as golf’s global Tour. As an airline that connects the world, we continue to build campaigns that resonate with Emirates’ global customer base.” During the multi-year partnership, Emirates will continue to benefit from highly visible branding throughout the season. In addition, Emirates will enjoy marketing opportunities across the Tour’s media and …
Read More »Oman Air helps boost inbound tourism and investment efforts as Oman Golf Trophy comes to a close
Oman Air applauded the efforts of Oman Golf Association, in partnership with the Ministry of Culture, Sports and Youth, the Foreign Ministry, the Ministry of Heritage and Tourism, and the Ministry of Commence, Industry and Investment Promotion for a first-of-its-kind golf diplomacy initiative between Oman and Italy, which concluded this week. As the event’s official airline sponsor, the national carrier brought in the qualifying players, who included some of Italy’s most prominent investors, into Oman for the final, held at Al Mouj Golf, Muscat. The event raised awareness about Oman’s tourism and investment potential in Italy and other key European target markets. Eng. Abdulaziz Al Raisi, Chief Executive Officer of Oman Air, said, “In line with our commitment to Oman’s 2040 Vision, Oman Air is a strong supporter of sports tourism, which is a key vehicle for promoting the country’s natural beauty and rich culture to visitors from all over the world. The Oman Golf Trophy was a huge success, leveraging golf as an ambassador to highlight Oman’s rich investment potential and strengthen diplomatic ties between Oman and Italy. We look forward to seeing more events like it in the future that showcase Oman to the world and provide opportunities for economic growth and job creation.” Oman Air’s efforts to promote investment and sports tourism in Oman are in line with the country’s vision to diversify its economy and create new opportunities for growth. The airline has been a major sponsor of numerous sporting events in Oman and internationally, including most recently the 44Cup, Oman Desert Marathon and Ironman 70.3.
Read More »DP World Tour development set to continue in Ras Al Khaimah
In keeping with its adventure and sports tourism activities, Ras Al Khaimah will be the venue for the DP World Tour from 3rd to 6th February. The UAE’s No.1 golfer, Ahmad Skaik, is relishing the prospect of another chance to tee it up alongside some of the best players in the world when he joins the field at this week’s inaugural Ras Al Khaimah Championship presented by Phoenix Capital, taking place at Al Hamra Golf Club from Thursday 3 to Sunday 6 February, followed by next week’s Ras Al Khaimah Classic, set to be played over the same course. It will be the 24-year-old’s sixth time playing in a DP World Tour event and he revealed that he’s becoming more and more comfortable under the spot light in such a high-pressure environment. “The first time I played a DP World Tour event I just let the tournament get the better of me,” said Skaik of his DP World Tour debut at the 2020 Golf in Dubai Championship presented by DP World. “But as you start to play more, you realise that you’re hitting a golf shot, it doesn’t matter if you’re playing an event or practicing, it’s the same golf shot, it’s the same golf course. I know people are watching and want me to do well but you just have to focus on the shot in hand and let the training take over.” Last year’s AVIV Dubai Championship heralded a new era for golf in the UAE after Skaik carded the lowest DP World Tour round by an Emirati in history on the opening day with an impressive four under par 68 over the Fire course at Jumeirah Golf …
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