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The Saudi pavilion participating in Expo 2025 Osaka in Japan has announced an unprecedented cultural and artistic program encompassing more than 700 events to introduce visitors to Saudi Arabia’s rich heritage, mega projects and various economic opportunities. According to SPA, the Saudi pavilion at the expo will present Saudi Arabia’s past, transformational journey and vision for a sustainable and prosperous future. It will include a wide range of performances, such as traditional arts, classical music and fashion shows. Saudi chefs will present a mix of flavours inspired by different regions of the Kingdom, and Saudi musicians and artists will perform daily to highlight the Kingdom’s rich cultural heritage. A dedicated area for prominent figures will host various sessions and display a series of presentations to inform companies and investors of all the economic opportunities available in the Kingdom. More than 200 selections of souvenirs will be displayed in the gift shop, each a testament to authentic Saudi craftsmanship. Visitors from around the world will learn about AlUla City, located in north-west Saudi Arabia, which is home to dramatic desert landscapes, spectacular rock formations and some of the Middle East’s most significant ancient sites. Major Saudi projects will be highlighted, including NEOM, the land of the future; THE LINE, the 170-kilometre-long city that will be the future of urban living; Oxagon, which is redefining the traditional industrial model; and Trojena, the mountain resort of NEOM. The pavilion will also showcase aspects of ‘Green Riyadh,’ a revolutionary project that aims to transform Saudi Arabia’s capital into a green oasis by planting 7.5 million trees by 2030. This project aims to place Riyadh as one of the world’s top 100 most livable cities. …

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