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His Royal Highness Crown Prince Mohammad bin Salman bin Abdulaziz, Prime Minister and Chairman of the Public Investment Fund (PIF) announced today the Diriyah Project as PIF’s fifth giga-project, reflecting Diriyah’s status as a unique destination with distinctive cultural, historical, and tourism landmarks. The announcement reflects HRH the Crown Prince’s efforts in enabling the Saudi cultural  identity, which includes the Diriyah Project due to its historic, cultural, and political value proudly showcasing to the world Saudi Arabia’s 300 years of history. Diriyah Project is a globally significant destination that includes the Turaif District UNESCO World Heritage Site. These cultural and historical aspects position Diriyah as an unrivaled destination of global significance where the authenticity of Saudi heritage can be celebrated, revealing the historic origins of modern Saudi Arabia. Tourists will have the opportunity to explore and get to know Saudi’s history, and its culture at the city’s museums and purpose-built pavilions. The Diriyah giga-project is expected to enable many strategic domestic sectors, create partnerships with the local private sector, and unlock many new investment opportunities throughout its development and production phases in sectors such as construction, operation and management of hotels, retail, entertainment, and cultural facilities, creating thousands of new job opportunities and providing a series of initiatives designed to contribute to enriching the quality of life for residents and visitors. Giga-projects form a key part of PIF’s strategy due to their ability to create new economic ecosystems that drive economic growth and diversification in Saudi Arabia. Diriyah becomes the fifth PIF giga-project after NEOM, Red Sea, Qiddiya, and Roshn projects. The Diriyah Project aligns with PIF’s strategy to focus on unlocking the capabilities of promising sectors, including tourism and …

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