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German Diversity a Big Hit with GCC Travellers

German National Tourist Office in UAE for GCC along with Visit Berlin conducted a special press conference sharing the latest campaigns for winter and 2022. Yamina Sofo, Director Marketing and Sales Office Gulf Countries shared that Germany’s diverse mix of cultural, naturistic, and family-focused leisure attractions are proving to be a big hit with GCC tourists, with the European country recording a rise from the region for the first nine months of 2021. Overnight stays in Germany by visitors from the GCC are up 29.6 per cent year-on-year, as of September 2021, with travellers rating overall satisfaction, choice and quality, accommodation, and opening times as the highest rated fulfilment factors in the Quality Monitor survey for the German tourism industry. “Campaigns that have seen success this year and will continue through to 2022 include German.Local.Culture which saw a keen focus on Germany’s wealth of authentic cultural experiences, as well as the FEEL GOOD campaign which highlights the sustainable tourism offerings we have. The new 2022 campaign Embrace German Nature will round up our campaigns and showcases Germany’s recreation and nature in all its facets” said Yamina Sofo, Director of Sales and Marketing of the German National Tourist Office. “Our global 2021 campaigns were attractive to our GCC travellers as they tend to search for cultural experiences that offer them an insight into different countries, as well as the increased interest in sustainability and being one with nature.” The country, including Berlin, has this year opened several key attractions, adding to its attraction for GCC visitors, a travel segment which is likely to continue a steady upward trajectory for the German capital. Humboldt Fort has recently opened its doors as an …

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