Tag Archives: German travellers

According to Mabrian, Saudi Arabia, United Arab Emirates and Egypt are becoming the most popular destinations for autumn travel by German travellers. In the findings it is shared that German travellers are increasingly looking beyond traditional European destinations for their autumn getaways, with a noticeable shift toward long-haul destinations, including alternatives in the Middle East. According to Mabrian, the global travel intelligence platform part of The Data Appeal Company, demand for autumn travel to the region has surged, with countries like Saudi Arabia, the United Arab Emirates, and Egypt seeing significant increases in flight searches and inspirational demand. These findings combine cyclical data about Germans’ autumn travel interests and motivations, along with inspirational travel demand data based on Mabrian’s Share of Searches Index, that reflects the strength of travel demand based on flight searches behaviour. Given a source market and a period of time, the Share of Searches Index is a percentage that correlates the total flight searches globally with spontaneous searches for specific destinations. For this analysis, Share of Searches Index tracked flight searches in Germany, made at least three months in advance, for trips between September and November 2024, focusing on top performing destinations for the German travel market. “Unlike confirmed bookings, this ratio shows the degree of market interest in certain destinations,” says Carlos Cendra, partner and director of Marketing and Communication at Mabrian. “Whether reservations are confirmed depends on many factors, from available connectivity, flight and accommodation prices, or other phenomena that may influence travellers’ willingness to purchase or spend.” Data also indicates that 2024 fall travel plans from Germans reflect a shifting trend, a slight readjustment of the yet strong demand to Mediterranean destinations, and …

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