Tag Archives: Formula E

Saudi Entertainment Ventures (SEVEN) announced a new partnership with Formula E to build the world’s first Formula E branded indoor karting attraction across multiple SEVEN entertainment destinations across the Kingdom. Formula E was created to disrupt elite motorsport with a bold vision of using electric racing to accelerate sustainable human progress. What followed was the development of never-seen-before electric racing technology and pioneering race formats to create a sport unrestrained by tradition or expectation. Abdulla Nasser AlDawood, Chairman of SEVEN, commented: “Our strategic partnership with Formula E to bring never seen before Formula E branded racing tracks within our Entertainment destinations, strategically complements our mission of creating a Multiverse of entertainment offerings that cater to the different needs of our future guests that build and nurture their skills and evokes growth. We aspire to have the 1st Saudi car racing champion coming from our Formula E attraction. Alberto Longo, Co-Founder & Chief Championship Officer, said: “We are thrilled to be working alongside SEVEN, the entertainment champion in KSA. Our objectives and goals align in bringing the excitement of Formula E to the kingdom and taking fans closer to real racing action through the Formula E Karting experience across the SEVEN destinations. I am confident this incredible initiative will accelerate the potential of Saudi Arabia’s promising young drivers and create a future world champion.” The license agreement was signed by Eng. Essam Othman Al Jubair, Chief Operating Officer at SEVEN and Alberto Longo, Co-Founder & Chief Championship Officer, Formula E. The Formula E Karting attractions are set to be built at four of SEVEN entertainment destinations located in Riyadh, Jeddah, Dammam and Abha. Each attraction will offer a diverse selection of …

Saudi Entertainment Ventures (SEVEN) announced a new partnership with Formula E to build the world’s first Formula E branded indoor karting attraction across multiple SEVEN entertainment destinations across the Kingdom. The announcement was made from the site of the Diriyah E-Prix where the ABB FIA Formula E World Championship double-header of races will take place on the spectacular illuminated race track this Friday and Saturday. Formula E was created to disrupt elite motorsport with a bold vision of using electric racing to accelerate sustainable human progress. What followed was the development of never-seen-before electric racing technology and pioneering race formats to create a sport unrestrained by tradition or expectation. Abdulla Nasser AlDawood, Chairman of SEVEN, commented: “Our strategic partnership with Formula E to bring never seen before Formula E branded racing tracks within our Entertainment destinations, strategically complements our mission of creating a Multiverse of entertainment offerings that cater to the different needs of our future guests that build and nurture their skills and evokes growth. We aspire to have the 1st Saudi car racing champion coming from our Formula E attraction. Alberto Longo, Co-Founder & Chief Championship Officer, said: “We are thrilled to be working alongside SEVEN, the entertainment champion in KSA. Our objectives and goals align in bringing the excitement of Formula E to the kingdom and taking fans closer to real racing action through the Formula E Karting experience across the SEVEN destinations. I am confident this incredible initiative will accelerate the potential of Saudi Arabia’s promising young drivers and create a future world champion.” The license agreement was signed by Eng. Essam Othman Al Jubair, Chief Operating Officer at SEVEN and Alberto Longo, Co-Founder & Chief …

Saudia, the official airline partner of the all-electric Formula E series, will bring car racing fans from around the globe to the Diriyah E-Prix on 26 and 27 January, in the nation’s capital of Riyadh. The race was first held as part of the 2018–19 season and was the first Formula E race to be held in the Middle East. Diriyah plays host to a pair of night races as Formula E illuminates the historic desert surroundings of the UNESCO World Heritage site on the 26th and 27th of January. Season ten of the ABB FIA Formula E World Championship gets into gear with 21 twists and turns across the 2.495km Diriyah Circuit. Visitors to the race weekend will be treated to a fusion of the old and new, as the extraordinary destination acts as the backdrop against which cutting-edge all-electric racing cars will compete for victory – including the DS Penske DS E-Tense FE23 driven by former Formula E World Champion, Stoffel Vandoorne, whose position as Global Ambassador for Saudia has been continued for 2024. During the race weekend, fans will have access to an expansive E-Village, wherein Saudia will have a dedicated, newly developed Discover-E Zone. The E-Zone features a variety of interactive experiences designed to educate and excite fans in new and innovative ways including the revamped ‘Evolution in Your Hands’ virtual quiz and the enhanced ‘ReGen3rate’ game that allows fans to experience the exhilaration of racing on the Diriyah racetrack whilst controlling the battery levels in their car as they steer to pole position. For the first time ever, fans unable to attend the Diriyah E-Prix will be able to visit Saudia’s Discover-E Zone in an …

Saudi Arabian Airlines (SAUDIA) announces its participation in the 2023 Hankook London ePrix, the final race of season 9 of the ABB FIA Formula E World Champion-ship, taking place on July 29th-30th at ExCel London, UK. Guests will have the chance to enjoy SAUDIA’s innovative and digital ‘DISCOVER E-Zone’ located in the Allianz Fan Village. As the Official Airline Partner of the all-electric series, SAUDIA has already proudly welcomed close to 10,000 visitors to its activation booths in Jakarta and Rome, where the two previous races took place. SAUDIA’s presence at the London E-Prix further emphasizes the airline’s partnership with Formula E, with innovation and sustainability at its heart. SAUDIA’s ‘DISCOVER E-Zone’ is in line with the airline’s and Formula E’s common efforts to reduce their carbon footprint. Designed using AirClad technology, the stand boasts a reusable main structure and employs lightweight, sustainable materials to minimize its environment impact. This innovative design allows for the stand to be easily disassembled, and can easily be transported from one city to another. Formula E champion and SAUDIA ambassador for the 2023 season Stoffel Vandoorne, will be present at the stand to meet the fans, delivering an unforgettable experience at part of SAU-DIA’s ‘Take your Seat’ campaign. SAUDIA Chief Marketing Officer, Khaled Tash said: “We are excited to be part of the thrilling Hankook London E-Prix and to welcome guests to the ‘DISCOVER E-Zone’. We look forward to engaging with fans, showcasing our dedication to the sport, and offering them an unforget-table journey as they enjoy the final race of this incredible championship season. ” SAUDIA and Formula E’s partnership come as part of a series of sustainability and innovation -focused investments, such …