Tag Archives: Fly Arna Air Arabia

The Armenian National Interests Fund (ANIF) and Air Arabia Group, the Middle East and North Africa’s first and largest low-cost carrier (LCC) operator revealed the visual brand identity of ‘Fly Arna’, Armenia’s national airline to be launched by their joint venture company.  The brand name ‘Arna’ is derived from company’s official name ‘Armenian National Airlines’ with ‘AR’ taken from Armenian, ‘N’ from National and ‘A’ from Airlines. Chosen following a public competition, the name ‘Fly Arna’ was identified to be most inclusive and reflective of the spirit of the joint venture company to transform the aviation sector of the country. With its colours inspired by the Armenia flag, the ‘Fly Arna’ logo and brand identity was designed to reflect the young, modern and a value-driven national airline that strive to become the most accessible and sensible choice for air travel in Armenia and beyond. Its brand values are Ambition – to motivate to build and grow the airline; Persistence – to build services that deliver real and tangible value to customers; and Innovation – to inspire creative solutions that helps keep a competitive edge while remaining practical and efficient. Inspired by the logo and the brand ethos, ‘Fly Arna’ aircraft livery reflects clarity and a forward-looking airline that is always on the move, with the letter “A” creatively displayed at the aircraft tail. The bright outlook in the brand identity will also be reflected through the aircraft interior, staff uniforms and across all customer touchpoints. David Papazian, CEO of ANIF, said: “Fly Arna’s brand identity is truly reflective of the inspiring spirit and ethos of Armenia. This is highlighted by the involvement of the public in deciding the name to …

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