IDeaS and services successfully deployed its G3 Revenue Management System (RMS) to help maximize profitability at the luxurious flagship resort, ERTH Abu Dhabi. Inspired by the UAE’s heritage – past, present and future – and former home of the UAE Armed Forces Officers Club and Hotel, ERTH Abu Dhabi entered a new chapter in its journey in 2021 with its reinvention as an independent luxury resort, event venue and recreational center in the capital. ERTH, meaning legacy in Arabic, features 237 elegant rooms, 42 suites and 13 villas as well as a wide range of restaurants and lounges, 2,800 square meters of meeting and events space including its signature ballroom, extensive wellness, sport, fitness and leisure facilities and a 9,000 sqm Central Production Unit that can cater up to 100,000 meals per day. The rollout of the IDeaS revenue management solution will enable the hotel team to further automate and optimize its processes backed by advanced technology. Benefits of the partnership include:
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