Tourism Breaking News
Elaa, the dedicated travel management brand of Seera Group, has been appointed as the exclusive General Sales Agent (GSA) for Philippine Airlines in Saudi Arabia. With effect from 1 September 2021, elaa will lead Philippine Airlines’ sales promotions and marketing activities in Saudi Arabia. For these initiatives, elaa will capitalize on its wealth of experience in travel management locally and internationally. With a fleet of state-of-the-art Airbus and Boeing aircrafts, Philippine Airlines currently offers regular weekly nonstop flights from Dammam and Riyadh into Manila. The Filipino flag carrier also flies nonstop from Doha and Dubai to Manila. Saudi-based travel agents can now access Philippine Airlines’ excellent products and services as well as the airline’s highly competitive fares through elaa. The range of services that will be provided by elaa to Philippine Airlines include general sales, support for MICE activities, airport handling and office set-ups. According to the recent Saudi Travel Sentiments survey conducted by Seera Group’s flagship consumer travel brand Almosafer, 83 percent of Saudi travellers are planning to fly internationally in 2021. With the PAL GSA partnership, elaa aims to broaden the range of destination offerings, covering the Philippines. Pre-pandemic, Seera Group saw an annual increase of over 50 per cent of bookings to the Philippines. The statistical report generated by the Group ranked the Philippines under the top 10 revenue generating destinations in 2018 and it moved up to top 5 in 2019. The Group sold over 145,000 inbound and outbound passengers from the Philippines in 2019. Saudi Arabia’s outbound tourism market is expected to reach over US$ 43 billion by 2025, according to the latest data from Renub Research. While family holidays currently dominate the market, a …
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