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Dubai tourism signs MOU with HSBC to position as global hub for business and events

Dubai’s Department of Economy and Tourism (DET) and HSBC Bank Middle East have signed a Memorandum of Understanding (MoU), paving the way for increased cooperation in further enhancing Dubai’s position as a global liveability destination. The MoU was signed by Issam Kazim, Chief Executive Officer, Dubai Corporation for Tourism and Commerce Marketing and Abdulfattah Sharaf, CEO of HSBC UAE and Head of International, HSBC Bank Middle East Limited. Under the terms of the agreement, DET and HSBC will promote to HSBC customers and employees the unparalleled quality of life in Dubai, its position as a global investment hub and the diverse features of the destination that everyone can enjoy. The MoU also envisages collaboration in marketing activities designed to promote events and experiences across the tourism ecosystem to further amplify the city’s position as a leading international business, leisure and events destination. Issam Kazim, Chief Executive Officer, Dubai Corporation for Tourism and Commerce Marketing, commented: “We are pleased to partner with HSBC, a global brand that has played a significant role in the development of Dubai’s business, banking and finance sectors, in showcasing our multi-faceted business and tourism offering. This MoU reflects the trust and confidence reposed in Dubai by multinational corporations and will further enhance our efforts to support the aim of our visionary leadership to make Dubai the most sought-after international city and the most attractive location to live and work in. Our partnership with HSBC is also testament to the continued efforts being made in collaboration with our stakeholders to leverage the city’s strategic location, world-class infrastructure and its position as one of the world’s safest destinations to attract multinationals, entrepreneurs, investors and tourists to Dubai.” Abdulfattah …

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