Tag Archives: Dubai Retail

Dubai Retail, the retail management arm of Dubai Holding, has announced that JRG Dubai, its home-grown restaurant management company, has rebranded as Sarood Hospitality, marking a new era for the UAE-born company. Part of Dubai Retail’s strategic efforts to propel the emirate’s food and beverage industry and establish Dubai as an innovative force in the global hospitality sector, the creation of Sarood Hospitality comes as Dubai Retail aims to reinvent a number of its unique F&B outlets to continue to be ahead of market trends, while meeting the needs of increasingly sophisticated consumers. As a full-service hospitality brand, Sarood Hospitality’s portfolio includes Al Nafoorah, The Noodle House, Pierchic, Flow, The Duck Hook, Hillhouse Brasserie, Khaymat Al Bahar, Pai Thai, Perry & Blackwelder’s, Segreto, and Trattoria Toscana. “Sarood Hospitality is much more than a name, it is a vision and philosophy that sets a clear direction for the future of Dubai Retail as an independent leader in restaurant management and unique concepts born in Dubai,” said Nabil Ramadhan, CEO of Dubai Retail. “Sarood refers to the traditional woven mats decorated elaborately and used in the presentation of food during meals. We chose Sarood Hospitality because the name symbolises how the company’s iconic restaurant brands are already interwoven in the fabric of Dubai and serve as true symbols of hospitality and multi-faceted sustainability,” added Ramadhan.

On the occasion of the 47th UAE National Day, Nabil Ramadhan, CEO, Dubai retail extended his wishes to the Emirati people, while also remembering the founding father late Sheikh Zayed bin Sultan Al Nahyan. He said, “On behalf of Dubai Retail, I would to take this opportunity to wish our customers, colleagues and partners a wonderful 47th UAE National Day. Year after year, our nation has demonstrated the unshakeable values embodied by our founding father, the late Sheikh Zayed bin Sultan Al Nahyan and our wise leadership. We are proud to be part of the UAE’s journey of development, innovation and prosperity, and continuously strive to contribute to its growth.”