Emirates and the DP World Tour have inked an agreement for the airline to extend its status as the Official Airline and Marketing Partner of the leading professional golf Tour until the end of 2031. The airline currently supports an international roster of DP World Tour tournaments that cut across continents and culminate in the prestigious DP World Tour Championship, one of golf’s ultimate prizes, in its home of Dubai. His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive, Emirates Airline and Group said: “We’re proud of our deep roots in golf, and of our role in boosting Dubai’s place as one of the world’s most sought-after destinations for top players and golfing enthusiasts with its world-class courses. Emirates’ continued investment in the DP World Tour will enable us to maintain our long-standing connection with golf fans across Europe, the US, Asia, Africa and Australia, and of course in our home of Dubai, where golf’s greatest names vie for the prestigious Race to Dubai title.” Guy Kinnings, Chief Executive Officer of the DP World Tour, added: “Emirates are one of our longest serving partners and I’m delighted that they have decided to extend our relationship until the end of the 2031 season. They are extremely experienced in the sports sponsorship landscape and this long-term agreement is strong validation of the ongoing strength of our partnership platform as golf’s global Tour. As an airline that connects the world, we continue to build campaigns that resonate with Emirates’ global customer base.” During the multi-year partnership, Emirates will continue to benefit from highly visible branding throughout the season. In addition, Emirates will enjoy marketing opportunities across the Tour’s media and …
Read More »Resorts World collaborate with DP World
As Resorts World will deploy its cruise ships from 1st November 2024, Resorts World Cruises announced its new partnership with DP World, a leading maritime gateway and hub for the region. This collaboration will focus on homeporting Resorts World Cruises fleet at Port Rashid. The official signing took place in Dubai alongside the official launch announcement of the cruise.
Read More »DP World Tour development set to continue in Ras Al Khaimah
In keeping with its adventure and sports tourism activities, Ras Al Khaimah will be the venue for the DP World Tour from 3rd to 6th February. The UAE’s No.1 golfer, Ahmad Skaik, is relishing the prospect of another chance to tee it up alongside some of the best players in the world when he joins the field at this week’s inaugural Ras Al Khaimah Championship presented by Phoenix Capital, taking place at Al Hamra Golf Club from Thursday 3 to Sunday 6 February, followed by next week’s Ras Al Khaimah Classic, set to be played over the same course. It will be the 24-year-old’s sixth time playing in a DP World Tour event and he revealed that he’s becoming more and more comfortable under the spot light in such a high-pressure environment. “The first time I played a DP World Tour event I just let the tournament get the better of me,” said Skaik of his DP World Tour debut at the 2020 Golf in Dubai Championship presented by DP World. “But as you start to play more, you realise that you’re hitting a golf shot, it doesn’t matter if you’re playing an event or practicing, it’s the same golf shot, it’s the same golf course. I know people are watching and want me to do well but you just have to focus on the shot in hand and let the training take over.” Last year’s AVIV Dubai Championship heralded a new era for golf in the UAE after Skaik carded the lowest DP World Tour round by an Emirati in history on the opening day with an impressive four under par 68 over the Fire course at Jumeirah Golf …
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