Tag Archives: digital tourism strategy

His Excellency Ahmed Al Khateeb, Minister of Tourism of Saudi Arabia announced a three-year Digital Tourism Strategy, in the next step of the Kingdom’s continued reform of the sector. The announcement was made today at LEAP, Saudi’s largest-ever tech event held in Riyadh. The Ministry of Tourism is pioneering nine innovative programs consisting of 31 core initiatives by 2025 – positively impacting residents, visitors, investors and the public and private sectors. These programs will accelerate the Kingdom’s National Tourism Strategy and Vision 2030 targets, including 100 million new visits, tourism’s 10 percent GDP contribution and 1 million new tourism jobs. His Excellency Ahmed Al Khateeb, Minister of Tourism of Saudi Arabia said: “The Digital Tourism Strategy will help us to redesign tourism in the Kingdom and achieve our ambitious Vision 2030 objectives of having Saudi Arabia become a world-leading tourist destination. The Kingdom’s execution of this strategy over the next three years will inspire the tourism sector globally.” The Digital Tourism Strategy aims to position the Kingdom as the global digital tourism leader. Application of the Strategy aims to provide tourists and stakeholders with a more seamless experience that enables a thriving tourism sector. The strategy focuses on a number of areas: Seamless Travel: Providing digital solutions to simplify travel procedures Ease of Doing Business: Launching a unified platform to connect tourism service providers and applications Innovation: Creating an experimental environment that will allow technology innovators to test new digital tourism solutions Digital Travel: Supporting tourism extended reality applications (e.g. virtual or augmented reality) Encouraging Sustainability: Rewarding tourists for eco-friendly behaviors Informed Decision Making: Building solutions that gather data and provide analytics for the tourism sector Skilled Digital Workforce: Creating …

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