Tag Archives: DCT Abu Dhabi

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) and Frieze announced their partnership to evolve Abu Dhabi Art into Frieze Abu Dhabi, marking a new chapter in the emirate’s role on the global art calendar. For 17 years, Abu Dhabi Art has been a cornerstone of the region’s cultural landscape, establishing itself as a defining moment in the regional calendar. Anchored in the emirate’s world-class museums, dynamic artist residencies, and established institutions that nurture talent and emerging artists, the fair has built a reputation for credibility, while attracting an international collector base that reflects Abu Dhabi’s cosmopolitan spirit and global standing. The evolution into Frieze Abu Dhabi builds on that legacy, reinforcing the emirate’s long-term cultural vision while extending the fair’s reach through Frieze’s international networks and expertise. Anchored in its central role in the capital’s cultural life, the fair will continue an approach that remains rooted in discovery, dialogue and global perspectives. The collaboration represents the first major initiative under Frieze’s new ownership and reflects a shared ambition, underlining Abu Dhabi as a centre for culture and creativity, while giving Frieze a unique position in the Arabian Gulf’s most established art ecosystem. His Excellency Mohamed Khalifa Al Mubarak, Chairman of the Department of Culture and Tourism – Abu Dhabi, said: “For nearly two decades, Abu Dhabi Art has reflected our vision of culture as a driver of dialogue, connection, and creativity, supported by a vibrant ecosystem of museums, residencies, and institutions that nurture both established and emerging artists. The launch of Frieze Abu Dhabi is a natural evolution of that journey. It is rooted in the achievements of Abu Dhabi Art and will carry them …

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) hosted its second Al Midhyaf training programme completion ceremony, honouring 15 leading hotels and their dedicated frontline staff for their commitment to elevating guest experiences across the emirate. The event forms part of DCT Abu Dhabi’s ongoing initiative to embed authentic Emirati hospitality across every visitor touchpoint. The Al Midhyaf programme, meaning ‘the host’ in Arabic, is a government-endorsed initiative designed to unify and elevate guest service standards across Abu Dhabi. It equips participants with essential principles including professionalism, proactive engagement, cultural sensitivity, clear communication, and effective problem-solving, all aimed at delivering exceptional, consistent, and authentic guest experiences that truly reflect Emirati values. The training focused on fostering a Genuine, Enriching, and Memorable (GEM) experience for every guest. Participants learned how to effectively share their knowledge of Abu Dhabi’s rich culture and attractions, ensure openness and respect for all backgrounds, and demonstrate integrity in every interaction. These skills ensure that every guest encounter, from arrival to departure, is welcoming, respectful, and truly unforgettable. During the ceremony, general managers from 15 prominent hotels were recognised for their teams’ successful completion of the ‘Al Midhyaf Code of Conduct for Service Excellence’ training. These included Al Raha Beach Hotel; Bab Al Qasr Hotel Abu Dhabi; Beach Rotana Abu Dhabi; Conrad Abu Dhabi at Etihad Towers; Dusit Thani Abu Dhabi; Grand Hyatt Abu Dhabi Emirates Pearl; Grand Millennium Al Wahda Abu Dhabi; InterContinental Abu Dhabi; Khalidiya Palace Rayhaan Abu Dhabi by Rotana; Le Méridien Abu Dhabi; Radisson Blu Hotel & Resort Abu Dhabi; Rixos Premium Saadiyat Island; Shangri-La Hotel Qaryat Al Beri, Abu Dhabi; Traders Hotel Qaryat Al Beri, Abu Dhabi; and …

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) announced a new strategic partnership with Freetour.com, aimed at promoting Abu Dhabi as a top cultural destination through accessible, engaging guided tours. As part of the collaboration, licensed tour guides in Abu Dhabi will gain special benefits and support from Freetour.com to list and promote their tours online, reaching a global audience. The move supports Abu Dhabi’s goal of offering more immersive cultural experiences while empowering local guides. Abdulla Yousuf, Director of International Operations at DCT Abu Dhabi, said: “This partnership supports our tour guides and helps visitors experience Emirati culture in a meaningful way.” Freetour.com operates in over 1,100 destinations across 140 countries, offering free and affordable tours, and giving local guides cost-effective tools to grow their business. Ignacio Merino, Head of Business Development at Freetour.com, added: “We’re excited to highlight Abu Dhabi’s rich heritage and support local storytellers.” The partnership supports Abu Dhabi’s Tourism Strategy 2030, which targets 39.3 million visitors by 2030, and enhances the emirate’s status as the world’s safest city and a hub for cultural exploration.