Tag Archives: DCT Abu Dhabi

Unveiled at World Travel Market (WTM) London, this renewed collaboration through Amadeus Digital Media aims to significantly boost visitor numbers to Abu Dhabi, targeting over 60% growth through Amadeus’ platforms compared to the previous year. The new initiative will leverage cutting-edge AI-powered programmatic campaigns to target travellers who are actively seeking their next destination. A key focus is to engage new consumers who may not have previously considered Abu Dhabi as a travel destination, thereby expanding the emirate’s global appeal. By increasing exposure to a wider consumer base and driving booking conversions, this collaboration is expected to bring substantial benefits to Abu Dhabi’s key industry stakeholders, such as hoteliers and travel agents. HE Saleh Mohamed Al Geziry, Director General for Tourism at DCT Abu Dhabi, said: “Our long-standing partnership with Amadeus has been instrumental in showcasing Abu Dhabi’s diverse offering to a global audience. This expanded collaboration is pivotal to our journey to achieve the ambitious goals set out in our Tourism Strategy 2030. By harnessing Amadeus’ advanced technology and extensive reach, we are not only aiming for escalated growth in visitor numbers but also strategically building destination awareness in new and emerging markets.” Campaigns stemming from the renewed partnership will strategically target diverse consumer segments, ensuring that Abu Dhabi’s rich cultural heritage, thrilling adventures, family-friendly attractions, and stunning coastal landscapes are prominently featured worldwide. Jan Tissera, President, International, Global Accounts and Destinations, Hospitality, Amadeus, added: “Our collaboration with DCT Abu Dhabi exemplifies our shared commitment to transforming travel through data-driven insights and innovative technology. By combining Amadeus technology and market intelligence with DCT Abu Dhabi’s visionary approach, visitor outreach can be refined to create meaningful, personalized journeys that truly …

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) announced the renewal of its strategic partnership with WebBeds, the agreement underscores a shared commitment to driving tourism growth and enhancing Abu Dhabi’s global reach. As part of this growing strategic alliance, the two entities will collaborate to significantly enhance Abu Dhabi’s tourism landscape. This will involve empowering travel trade professionals within WebBeds’ network with enhanced knowledge and resources, enabling them to offer more informed and expertly guided travel experiences. Additionally, DCT Abu Dhabi will develop and disseminate compelling content showcasing Abu Dhabi’s diverse cultural and touristic offerings, including Al Ain Region and Al Dhafra Region, to raise awareness and drive bookings across WebBeds’ extensive global distribution and travel agency networks. , a global leader in travel trade, for a fourth consecutive year. Signed by HE Saleh Al Geziry, Director General of Tourism at DCT Abu Dhabi and Amr Ezzeldin, President of WebBeds MEA at World Travel Market (WTM) 2025. HE Saleh Al Geziry, Director General of Tourism at DCT Abu Dhabi, said: “Our collaboration with WebBeds over the past three years has proven highly effective in expanding Abu Dhabi’s global tourism footprint. This partnership has been instrumental in delivering successful campaigns, from local activations to globally recognised initiatives, that showcase our unique cultural heritage and diverse attractions. The fourth renewal underscores our strong, shared commitment to driving sustained visitor growth and building a lasting tourism legacy for Abu Dhabi.” Amr Ezzeldin, President of WebBeds MEA commented: “As we proudly enter this next chapter of our partnership with DCT Abu Dhabi, WebBeds remains committed to supporting Abu Dhabi’s bold vision with renewed energy, regional insight, and creative excellence. …

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) hosted an exclusive Europe (Spain, Italy, France, Germany, Belgium, Netherlands, Poland, Romania) Marketplace in Al Ain Region, connecting over 200 travel trade partners from each country with more than 50 Abu Dhabi-based stakeholders, including hotels, attractions, and destination management companies. It forms part of ongoing efforts to strengthen relationships with industry partners from key markets and boost visitor numbers to the emirate. Abu Dhabi has experienced a robust increase in visitors from Europe, with overnight guests increasing by 8% year-to-date compared to last year. This positive trend is further bolstered by enhanced accessibility, as flight connectivity from Europe has seen an 18.4% year-on-year increase in total seat capacity to over 3.24 million seats in 2025. These figures, coupled with high visitor satisfaction rates, paint a clear picture of European travellers eager for more of what Abu Dhabi has to offer. The event featured a range of discussions, networking opportunities, and familiarisation activities designed to ignite collaboration and educate Europe travel partners on Abu Dhabi’s extensive offering. From the vibrant capital city to the historic sites of Al Ain Region, the array of diverse experiences makes Abu Dhabi a destination with endless travel possibilities. Attendees also experienced traditional Emirati performances and engaged in cultural workshops. Abdulla Yousuf, Director of International Operations at DCT Abu Dhabi, said: “Europe represents a dynamic and rapidly growing market for Abu Dhabi, and our commitment to fostering robust partnerships within this region is paramount. This marketplace is designed to be an invaluable platform for direct engagement, allowing us to not only showcase the breadth of Abu Dhabi’s unique offerings but to also listen, collaborate …

Zayed National Museum will open for visitors in December 2025 in Saadiyat Cultural District Abu Dhabi. The landmark institution honours the Founding Father of the United Arab Emirates, the late Sheikh Zayed bin Sultan Al Nahyan, and his commitment to education, identity and belonging. The museum will provide visitors with an immersive journey through the history and heritage of the UAE, complementing existing landmarks such as Louvre Abu Dhabi and the upcoming Guggenheim Abu Dhabi. Travel trade partners and destination management companies are expected to benefit from increased demand for cultural itineraries and experiential travel packages. Designed by renowned architect Lord Norman Foster, the museum’s opening reinforces Abu Dhabi’s vision to position itself as a global cultural destination, attracting both leisure and business travellers. Through immersive exhibitions, active research and public and community programming, the museum builds on Sheikh Zayed’s vision, upholding the values he stood for, including humanitarianism and the preservation of Emirati culture and heritage. Visitors will explore six permanent galleries across two floors, spanning 300,000 years of human history, as well as a temporary exhibition gallery. The museum’s collection features artefacts from across the UAE, including donations related to the heritage of the UAE, in addition to domestic and international loans. His Excellency Mohamed Khalifa Al Mubarak, Chairman of the Department of Culture and Tourism – Abu Dhabi said: “The cultural legacy of the UAE has been nurtured over decades, from the establishment of its earliest cultural institutions to today’s expansive vision for cultural exchange and knowledge. Saadiyat Cultural District represents the next chapter in this national journey, curating world-class institutions that honour the past and engage the future. As the national museum of the UAE, Zayed National …

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) and Frieze announced their partnership to evolve Abu Dhabi Art into Frieze Abu Dhabi, marking a new chapter in the emirate’s role on the global art calendar. For 17 years, Abu Dhabi Art has been a cornerstone of the region’s cultural landscape, establishing itself as a defining moment in the regional calendar. Anchored in the emirate’s world-class museums, dynamic artist residencies, and established institutions that nurture talent and emerging artists, the fair has built a reputation for credibility, while attracting an international collector base that reflects Abu Dhabi’s cosmopolitan spirit and global standing. The evolution into Frieze Abu Dhabi builds on that legacy, reinforcing the emirate’s long-term cultural vision while extending the fair’s reach through Frieze’s international networks and expertise. Anchored in its central role in the capital’s cultural life, the fair will continue an approach that remains rooted in discovery, dialogue and global perspectives. The collaboration represents the first major initiative under Frieze’s new ownership and reflects a shared ambition, underlining Abu Dhabi as a centre for culture and creativity, while giving Frieze a unique position in the Arabian Gulf’s most established art ecosystem. His Excellency Mohamed Khalifa Al Mubarak, Chairman of the Department of Culture and Tourism – Abu Dhabi, said: “For nearly two decades, Abu Dhabi Art has reflected our vision of culture as a driver of dialogue, connection, and creativity, supported by a vibrant ecosystem of museums, residencies, and institutions that nurture both established and emerging artists. The launch of Frieze Abu Dhabi is a natural evolution of that journey. It is rooted in the achievements of Abu Dhabi Art and will carry them …

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) hosted its second Al Midhyaf training programme completion ceremony, honouring 15 leading hotels and their dedicated frontline staff for their commitment to elevating guest experiences across the emirate. The event forms part of DCT Abu Dhabi’s ongoing initiative to embed authentic Emirati hospitality across every visitor touchpoint. The Al Midhyaf programme, meaning ‘the host’ in Arabic, is a government-endorsed initiative designed to unify and elevate guest service standards across Abu Dhabi. It equips participants with essential principles including professionalism, proactive engagement, cultural sensitivity, clear communication, and effective problem-solving, all aimed at delivering exceptional, consistent, and authentic guest experiences that truly reflect Emirati values. The training focused on fostering a Genuine, Enriching, and Memorable (GEM) experience for every guest. Participants learned how to effectively share their knowledge of Abu Dhabi’s rich culture and attractions, ensure openness and respect for all backgrounds, and demonstrate integrity in every interaction. These skills ensure that every guest encounter, from arrival to departure, is welcoming, respectful, and truly unforgettable. During the ceremony, general managers from 15 prominent hotels were recognised for their teams’ successful completion of the ‘Al Midhyaf Code of Conduct for Service Excellence’ training. These included Al Raha Beach Hotel; Bab Al Qasr Hotel Abu Dhabi; Beach Rotana Abu Dhabi; Conrad Abu Dhabi at Etihad Towers; Dusit Thani Abu Dhabi; Grand Hyatt Abu Dhabi Emirates Pearl; Grand Millennium Al Wahda Abu Dhabi; InterContinental Abu Dhabi; Khalidiya Palace Rayhaan Abu Dhabi by Rotana; Le Méridien Abu Dhabi; Radisson Blu Hotel & Resort Abu Dhabi; Rixos Premium Saadiyat Island; Shangri-La Hotel Qaryat Al Beri, Abu Dhabi; Traders Hotel Qaryat Al Beri, Abu Dhabi; and …

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) announced a new strategic partnership with Freetour.com, aimed at promoting Abu Dhabi as a top cultural destination through accessible, engaging guided tours. As part of the collaboration, licensed tour guides in Abu Dhabi will gain special benefits and support from Freetour.com to list and promote their tours online, reaching a global audience. The move supports Abu Dhabi’s goal of offering more immersive cultural experiences while empowering local guides. Abdulla Yousuf, Director of International Operations at DCT Abu Dhabi, said: “This partnership supports our tour guides and helps visitors experience Emirati culture in a meaningful way.” Freetour.com operates in over 1,100 destinations across 140 countries, offering free and affordable tours, and giving local guides cost-effective tools to grow their business. Ignacio Merino, Head of Business Development at Freetour.com, added: “We’re excited to highlight Abu Dhabi’s rich heritage and support local storytellers.” The partnership supports Abu Dhabi’s Tourism Strategy 2030, which targets 39.3 million visitors by 2030, and enhances the emirate’s status as the world’s safest city and a hub for cultural exploration.