Tag Archives: DCT Abu Dhabi

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) and Wizz Air have revealed the successful launch of the airline’s ‘Let’s Get Lost’ campaign, which created an exciting new way for travellers to experience the diverse tourism offerings of Abu Dhabi. The campaign saw guests boarding a Wizz Air flight without knowing their final destination. The surprise was revealed upon arrival in Abu Dhabi, a city that offers a wide range of cultural experiences, outdoor adventures, pristine beaches, leisure facilities and world-class entertainment. DCT Abu Dhabi supported this venture with a packed itinerary, showcasing the city as a premier destination for global travellers. The partnership has demonstrated DCT Abu Dhabi’s commitment to forging strategic international partnerships to boost visibility and support Abu Dhabi’s tourism strategy. The collaboration with Wizz Air not only highlighted the city’s appeal but also showcased how DCT Abu Dhabi is working with partners to drive sustainable growth in the tourism sector. Abdullah Yousuf, Director of International Operations at DCT Abu Dhabi, said: “Our collaboration with Wizz Air on the ‘Let’s Get Lost’ campaign was a strategic move that underlined our commitment to innovative marketing approaches. By providing an element of surprise and excitement, we not only promoted Abu Dhabi as a premier destination but also enhanced our position as a world-class tourist destination. This partnership aligned perfectly with our broader strategy of fostering international collaborations to drive sustainable growth in Abu Dhabi’s tourism sector.” The success of this collaboration with Wizz Air underscores DCT Abu Dhabi’s commitment to promoting the city’s tourism sector and enhancing its global visibility. By leveraging the power of strategic partnerships, DCT Abu Dhabi continues to drive growth in …

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) is partnering with ITAKA, Poland’s largest tour operator, to host its Top Sellers Conference 2025. Announced at ITB Berlin, the world’s largest tourism trade fair, the partnership will foster deeper connections with travel trade professionals and increase awareness of the emirate of Abu Dhabi in the Polish market.Bringing together over 200 travel trade professionals from Poland, the conference will be hosted in Al Ain, the emirate’s “living oasis”, home to the UAE’s only UNESCO World Heritage Site and a growing culture, wellness and adventure destination, recently selected as the Gulf Capital of Tourism for 2025. The programme will highlight Abu Dhabi’s range of itineraries and travel packages for both summer and winter, and attendees will also be able to participate in expert-led training sessions. Following the two-day event, the trade professionals will then embark on curated site visits and tours in Abu Dhabi City from 13 to 17 April, experiencing its leading cultural institutions and heritage sites, world-class hospitality infrastructure, and unique attractions firsthand. H.E. Saleh Mohamed Al Geziry, Director General for Tourism at DCT Abu Dhabi, said: “Welcoming ITAKA’s Top Sellers Conference to Abu Dhabi underscores our commitment to fostering strong ties with Poland’s travel trade community. Poland offers tremendous potential and this partnership highlights the unique blend of world-class experiences, cultural heritage, and warm Emirati hospitality that define Abu Dhabi as a destination. By offering leading travel professionals firsthand experience of Abu Dhabi, we strengthen their connection with the destination, inspiring more Polish travellers to explore diverse attractions and rich experiences.” Mariusz Janczuk, President of ITAKA, said: “It is extremely satisfying that ITAKA is working so …

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) and Etihad Airways have  launched the new Abu Dhabi Pass at ITB Berlin. The new Abu Dhabi Pass transforms the visitor experience into a fully digital journey, simplifying access to the emirate’s offerings. Etihad passengers will receive an email with a link to access the Abu Dhabi Pass through a dedicated website, with no additional cost or app download required. The free Abu Dhabi Pass unlocks a range of benefits for Etihad passengers and all visitors to the emirate. These include a tourist SIM card with 10GB data to stay connected, unlimited access to public buses, and 24-hour unlimited access to the hop-on-hop-off tourist bus network exploring key city attractions. Abdulla Yousuf, Director of International Operations at DCT Abu Dhabi, said: “The launch of the new Abu Dhabi Pass reflects our commitment to enhancing the visitor experience by providing seamless access to the emirate’s diverse, world-class attractions, cultural landmarks, and entertainment offerings. Through this partnership, we aim to introduce Abu Dhabi as a top global destination to a wider audience, making it easier for our travel and tourism stakeholders to showcase the very best the emirate has to offer.” Aysha Al Kaabi, Vice President Commercial Enablement & Engagement at Etihad Airways, said: “Our collaboration with DCT Abu Dhabi makes experiencing the emirate’s attractions more appealing than ever. By combining transport, connectivity, and attraction discounts in one digital pass, we’re making it simpler for visitors to enjoy Abu Dhabi’s diverse experiences, from cultural discoveries to family entertainment.” The agreement builds on the success of Etihad’s stopover programme, which welcomed 85,000 international visitors in 2024, compared to 12,000 in 2023. …

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) is participating in ITB Berlin 2025 showcasing Abu Dhabi’s dynamic tourism landscape, DCT Abu Dhabi leads the delegation of 40 partners and stakeholders at the Experience Abu Dhabi stand, including Yas Island, Air Arabia, Ethara, ITL, Grand Hyatt Abu Dhabi, Orient Tours, Saadiyat Island, Al Dhafra Hotel, teamLab Phenomena and many more. DCT Abu Dhabi will also share expert insights on the MICE sector, with Abdulla Yousuf, Director of International Operations, delivering a keynote and participating in a panel discussion on industry trends at 4:00 PM on 4 March at Hall 7.1b Green Stage. Located within Hall 2.2, at Stands 200 and 200A, DCT Abu Dhabi will make key announcements during the event, reinforcing its commitment to building a robust, future-focused tourism and cultural ecosystem. Abdulla Yousuf, Director of International Operations at DCT Abu Dhabi, said: “Our presence at ITB Berlin reflects DCT Abu Dhabi’s commitment to promote, protect, and progress the emirate on a global stage, fostering key partnerships that bring tangible benefits to residents and visitors, as well as long-term opportunities within the industry. Each conversation and connection is an opportunity to highlight Abu Dhabi as a premier tourism and cultural hub, while paving the way for future collaborations that drive sustainable growth for our stakeholders.” One of DCT Abu Dhabi’s key launches is the Welcome Pass, delivered in collaboration with Alike, a social travel marketplace. Provided at Abu Dhabi airport on arrival, this fully digital, seamless booking and redemption solution will enable travellers to explore Abu Dhabi’s unique range of cultural sites and entertainment attractions and with greater ease and convenience. DCT Abu Dhabi is also …

teamLab Phenomena Abu Dhabi will officially open its doors to the public in Saadiyat Cultural District Abu Dhabi on 18 April 2025, announced by the Department of Culture and Tourism—Abu Dhabi (DCT Abu Dhabi), Miral, the leading creator of immersive destinations and experiences in Abu Dhabi, and art collective teamLab. The 17,000 sqm multi-sensory art experience is operated by Miral Experiences, a subsidiary of Miral, and will include massive transformative exhibits that take guests on a sensory-rich journey that transcends the ordinary. The exhibits engage sight, sound, and touch, encouraging guests to expand the way they feel, connect and interact with the world around them. Sitting at the intersection of art, science, and technology, the artworks do not exist independently—the environment creates various phenomena that become the artwork, offering a dynamic, ever-evolving guest experience, and ensuring that no two visits will be the same. HE Mohamed Khalifa Al Mubarak, Chairman of DCT Abu Dhabi, said: “Saadiyat Cultural District is a testament to Abu Dhabi’s commitment to preserving heritage while embracing a forward-looking vision. The District will convey a message of cultural diversity that will become more powerful over time, creating global connections, inspiring cultural exchange, and fostering new ways of thinking to support the region, the global South and the world. We believe in the diversity of artistic expression and teamLab is the perfect partner to provide immersive art experiences that push the boundaries of art and technology. Together, we are redefining what is possible expanding our horizons and forging deeper connections in ways never seen before.” HE added: “Once opened, teamLab Phenomena Abu Dhabi will offer an immersive journey that sparks infinite curiosity and imagination in all who visit. At …

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has signed an agreement with ne’ma – the National Food Loss and Waste Initiative to promote responsible consumption across the tourism and hospitality sectors, reflecting its commitment to supporting sustainability across the emirate’s tourism, hospitality and events sectors. The agreement was signed by His Excellency Saleh Mohammed Al Geziry, Director General for Tourism at DCT Abu Dhabi, and Khuloud Hasan Al Nuwais, Chief Sustainability Officer of Emirates Foundation and Secretary-General of the ne’ma National Steering Committee. The national food loss and waste initiative is at the core of the UAE’s efforts to ensure food security and address climate change, and this collaboration aims to drive transformative change in the travel and hospitality sectors, contributing to the National Food Security Strategy 2051 and the United Nations Sustainable Development Goal 12.3, aiming to reduce food loss and waste in the UAE by 50 percent by 2030. His Excellency Saleh Mohammed Al Geziry, said: “As Abu Dhabi continues to grow as a leading global destination, it is essential that we advance our commitment to sustainable development, establishing our emirate as a responsible hub for tourism and events. The partnership with ne’ma sets out a roadmap for meaningful action to reduce food loss and waste while creating awareness among travellers and stakeholders about responsible consumption.” As part of the agreement, DCT Abu Dhabi will encourage restaurants, hotels, and tourism establishments, to adopt sustainable practices such as portion control, menu optimisation, and creative use of surplus food; and develop educational campaigns for tourists and residents to highlight the environmental impact of food waste and the importance of responsible consumption. Khuloud Hasan Al Nuwais, said: …

UN Tourism has recognized the Department of Culture and Tourism of Abu Dhabi (DCT-Abu Dhabi) for its excellence in destination management. Abu Dhabi becomes the sixth Destination Management Organization (DMO) in the world and the first in the Middle East region to receive the UN Tourism QUEST certification, testament to its ongoing dedication to excellence in governance and commitment to sustainability. DCT-Abu Dhabi scored exceptionally high in the three areas of assessment of the certification after receiving 120 hours of capacity building sessions delivered by UN Tourism Academy, which included courses on: Sustainable Tourism; Governance for Sustainable Tourism; Quality and Competitiveness; and Sustainable Tourism Practices for Destination Management. These courses were complemented with eight one-to-one training sessions for DCT–Abu Dhabi officials to advance their understanding of UN Tourism QUEST assessment criteria and indicators. The QUEST certification is an example of UN Tourism’s leading work in the field of tourism standards to improve destination management and governance and highlights the importance and success of public-private-community partnerships, as well as horizontal and vertical cooperation in institutional governance. The Certification is valid for four years with the possibility of renewal.

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) hosted the inaugural Retrofit Summit, bringing together key stakeholders from the hospitality industry, financial institutions and government agencies, alongside industry experts. The Summit addressed the need for retrofitting existing hotels and venues in the emirate to enhance their energy efficiency. The event also served as a platform for industry leaders to exchange best practices, explore innovative retrofitting technologies, and discuss the growing role of sustainability in hotel operations. HE Saleh Al Geziry, Director General of Tourism at DCT Abu Dhabi, said: “The Retrofit Summit is an important milestone in supporting the emirate’s journey towards a more energy efficient future, in line with the ambitions of the Abu Dhabi Department of Energy. As Abu Dhabi’s hospitality sector continues to evolve, this Summit accelerates the adoption of solutions that reduce energy consumption and lower carbon emissions. By fostering industry-wide collaboration and drawing from data-driven insights, we are paving the way for the transition to energy-efficient hotels and venues, while advancing our mission to protect and preserve Abu Dhabi for future generations.” The hosting of the Retrofit Summit stemmed from an extensive Energy Audit Assessment project launched by DCT Abu Dhabi last year, which assessed energy consumption across all hotels and five venues in the emirate, offering tailored recommendations for energy efficiency improvements. Each establishment received a detailed report outlining actionable steps to enhance their sustainability, underscoring DCT Abu Dhabi’s ongoing efforts to support the green evolution of its hospitality sector. Representatives from over 20 organisations and six exhibitors participated in the event, sharing success stories from initiatives that have already delivered notable sustainability gains in Abu Dhabi. The Summit featured speeches …

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) concluded its Annual Overseas Conference, a significant event bringing together representatives from DCT Abu Dhabi’s international offices and key global tourism partners from Abu Dhabi. The conference served as a platform for collaboration, strategy alignment, and information-sharing aimed at driving Abu Dhabi’s tourism growth across various international markets. The Annual Overseas Conference provided a dynamic platform for key tourism stakeholders in the emirate to engage with DCT Abu Dhabi’s overseas representatives from key international markets, including the UK, India, Germany, and the GCC, with a focus on optimising Abu Dhabi’s global presence. DCT Abu Dhabi shared strategic insights into the emirate’s Tourism Strategy 2030 and presenting new initiatives and offerings which will support long-term tourism growth. Attendees participated in market-specific networking sessions, fostering tailored collaborations that address the unique needs of each target region. Abdulla Yousuf, Director of International Operations at DCT Abu Dhabi, said: “The Annual Overseas Conference enables DCT Abu Dhabi to strengthen relationships with our valued partners, align on strategic objectives, and explore new avenues for enhancing Abu Dhabi’s appeal globally. Through these interactions, we are committed to delivering compelling experiences and ensuring Abu Dhabi remains a top destination for travellers worldwide.” This event underscores DCT Abu Dhabi’s dedication to meaningful partnerships and accelerating tourism industry growth, aligning with the emirate’s goals to position Abu Dhabi as a premier destination for culture and leisure.

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) will be the official destination partner for the Air Expo 2024, set to take place from 19-21 November at the Abu Dhabi National Exhibition Centre (ADNEC), underscoring the emirate’s prominence as a key facilitator of diverse, high-level MICE events in the region. Abu Dhabi Air Expo is one of the most successful aviation exhibitions within the region. Alternating with Dubai Airshow, the exhibition is designed for professionals and offers visitors a wide and representative range of the ever-growing aviation industry. Air Expo 2024 will bring together over 20,000 aviation professionals, industry leaders, and enthusiasts from around the globe, showcasing cutting-edge technologies and advancements in the dynamic aviation and aerospace sectors. It will also feature keynote addresses from thought leaders, and a special focus on the future of aviation through the Advanced Air Mobility segment, which explores the latest innovations in urban air transport, drone technologies, and sustainable aviation solutions. Mubarak Al Shamsi, Director of the Abu Dhabi Convention & Exhibition Bureau ADCEB, said: “We are proud to partner with Air Expo 2024, offering a premier platform for innovation, knowledge exchange, and development in this exciting sector. As we welcome enthusiasts and experts from around the globe, we aim for the event to further showcase Abu Dhabi’s unmatched destination offering and its vast potential as a world-class host for large-scale MICE events, delivering success and value for all involved.” As the Official Destination Partner, DCT Abu Dhabi will strengthen collaborations with key partners while advancing the emirate’s status as a global destination for business events, tourism, and investment. Through its partnership with Air Expo 2024, DCT Abu Dhabi will showcase …