Ctrip.com International (Ctrip), one of China’s largest integrated travel services companies, has signed an agreement with Millennium Hotels and Resorts (MHR) to develop a global distribution strategy promoting MHR properties to Ctrip’s 300-million strong customer base. The agreement was announced jointly at ITB Berlin by David Zhou, Chief Business Officer—Accommodation Business Unit, Ctrip and Nayan Peshkar, Senior Vice President – Digital, Distribution & Revenue Strategy, MHR. It marks the start of an alliance enabling Ctrip to offer MHR’s iconic portfolio of hotels in the USA, Europe, the Middle East, Asia and Australia to its China-based business and leisure travel clients. Zhou said, “Chinese outbound tourists reached nearly 150 million in 2018, and the growth for this year remains strong. By signing this China–focused distribution agreement with MHR, we are continuing to offer 300 million members the best hotel experience worldwide whilst enhancing MHR’s presence and boosting new business opportunities for them in the China market.” Through the aegis of a strategic collaboration agreement, MHR will partner with Ctrip’s membership programme, which will certify its properties as ‘Chinese-Friendly Hotels’ and enable them to benefit from Ctrip’s influential ranking system. MHR and Ctrip will also work towards customer initiatives such as the launching of a flagship store on Ctrip’s digital platforms, joint marketing campaigns as well as knowledge sharing and cross exposure programmes for team members. Ctrip is the number one platform for Chinese nationals travelling overseas. About one in four Chinese citizens use Ctrip to book and search for outbound flight tickets, making it the world’s largest outbound travel platform. Peshkar said, “We are delighted to be raising the profile of our hotel offering in the fast-growing China travel market. Asia …
Read More »Ctrip launches travel concept store in DXB Terminal 3
Ctrip has launched its first Ctrip travel concept store, located at Dubai International Airport Terminal 3 which aims to provide customers, particularly Chinese, with 24/7 high quality customer service and in-destination products. As an important global hub, Dubai International Airport welcomes tourists from all over the world. The concept store is able to provide one-stop online and offline services, including travel guidance, consultation, transportation, catering, shopping and more. The opening of Ctrip’s concept travel store marks the 2018 UAE-China Week and a fruitful cooperation with Dubai International Airport and Dubai Tourism. Ctrip’s first travel concept store allows tourists to enjoy greater value-added services upon their arrival. Travellers are able to experience Ctrip’s one-stop in-destinations services from the selection and booking of local tour activities to enjoying services from local tour guides and more. On-site staff are on hand to provide 24-hour service in languages such as Chinese, English, Arabic and many more. The concept store is complete with 3 TV sets along with 5 iPad Pros, allowing travelers to conveniently find their desired travel information. Ctrip has worked together with Dubai Tourism to design a variety of stopover itineraries and local entertainment options for travelers in transit or only in Dubai. Whether customers are seeking niche travel products or a more in-depth experience, Ctrip’s one-stop travel concept store aims to make sure that travelers get all they can out of Dubai regardless of the amount of time they are able to spend in the destination.
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