New research from global traveller experiences expert Collinson has found that in the future, 76% of travellers in the UAE and 80% in KSA have said they’ll be prioritising their mental wellbeing more when they travel now than they did before COVID-19. Despite there being a pent up demand for travel in the region, the majority of travellers (62% in the UAE and 67% in KSA) think travel post-pandemic will be more stressful in the current climate. When asked what travel brands could do to help the situation, in both countries, 38% of travellers said they would value propositions from providers that prioritise their mental wellbeing. Travellers also highlighted additional services that they would be willing to pay for to improve their wellbeing at the airport. These included spaces such as airport lounge access, as many as 37% would pay for this in KSA whilst 30% of UAE respondents would pay for a quiet place in which to sit and relax. 18% in the UAE and 28% in KSA have also said they would pay extra for access to airport sleep pods. Priyanka Lakhani, Director South Asia and Commercial Director Middle East and Africa at Collinson said, “In the context of travel during Covid-19, it’s often the conversation around physical wellbeing that has dominated so it’s very insightful to understand more about the importance passengers in the region place on the emotional and mental wellbeing aspects of their journey. While hygiene measures are critical, looking after travellers’ all-round wellness across the travel experience will be just as important and will help the travel industry shape its offering to encourage and rebuild traveller confidence. The travel industry needs to stay flexible, …
Read More »Collinson signs exclusive lounge operator deals with Muscat and Dammam
Collinson has announced two new, exclusive partnerships to bring additional lounge access to its customers in the Middle East. The new relationships means Collinson customers will have the opportunity to make use of the Primeclass Lounge at the newly opened Terminal at Muscat International Airport in Oman, and the naSmiles Lounge at Dammam King Fahd International in Saudi Arabia. Through an exclusive partnership with TAV, Collinson customers now have access to the Primeclass Lounge, the only independent lounge at Muscat International. The lounge is located airside on the second floor and is accessible to all customers 24/7. The lounge’s décor and styling is based on a reinterpretation of Oman’s traditional architecture and distinctive landscapes, reflecting the beauty of the country while combining comfort with utility. A range of facilities catering for leisure and business customers make it the perfect place for Collinson’s customers to relax and unwind before a flight. The naSmiles Lounge, a brand-new addition to one of Saudi Arabia’s biggest airports, is located airside, on the ground floor next to Gate 16. It is open 24/7 to domestic passengers only. Priyanka Lakhani, Regional Commercial Director, Middle East, Africa and India at Collinson, the operator of Priority Pass, commented: “These new partnerships demonstrate our commitment to providing lounge access to our customers all over the world. The newly opened terminal at Muscat International is a key hub for the Middle East and is fast becoming a go to destination for business travelers, while the brand-new lounge at King Fahd International provides a sanctuary for travelers with its modern design and spacious layout.”
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