Tourism Breaking News
Travelport has announced the signing of a new multi-year content agreement with Cobalt Air, which includes the use of the company’s leading merchandising tool, Travelport Rich Content and Branding. From its base in Cyprus, Cobalt Air, offers regular flights to 22 destinations in Greece, UK, Ireland, France, Switzerland, Germany, Russia, Spain, Israel, Denmark, Lebanon and the UAE. Under the new agreement, its full content and inventory will be made available for the first time to over 68,000 Travelport-connected agencies servicing hundreds of millions of consumers around the world. With Cobalt Air joining over 260 airlines using Travelport Rich Content and Branding, agencies and travel bookers will also be given a graphically rich experience when searching for and booking the airline’s branded fares, as well as greater access to its ancillary offers. Through delivering these benefits, Travelport’s merchandising tool will help drive increased revenue. Philip Saunders, Vice President, Air Commerce, Europe Middle East and Africa at Travelport added, “We are delighted to welcome Cobalt Air to Travelport’s platform and look forward to supporting its growth objectives. Our Rich Content and Branding solution will help promote the airline’s brand and increase revenue by facilitating upsell of branded fares, ancillaries, and special promotions while continuing to develop Travelport’s position in the Cyprus travel industry.”
Read More »Travelport signs multi-year agreement with Cobalt Air
