Tag Archives: Chris Hartley

UAE-headquartered Global Hotel Alliance reported record 2023 results, with every key performance metric hitting an all-time high. Repeat stay revenue surpassed the billion-dollar mark for the first time, increasing 60% year-on-year to US$1.4 billion, while hotel cross-brand revenue jumped 71% to $289 million, demonstrating GHA DISCOVERY’s successful loyalty model, which incentivizes members to enjoy the programme’s benefits, including earning and spending their DISCOVERY Dollars (D$) rewards currency, across its 40 member brands. Total room revenue of the GHA DISCOVERY loyalty programme, shared by all brands and their collective 800 hotels, reached US$2.3 billion, surpassing 2022 by more than US$1 billion. This reflects the growth and engagement of the loyalty member base, which crossed the 25 million mark in 2023 and achieved 2.7 million new member enrolments for the year compared to 1.6 million in 2022. With more members understanding the value of D$ (D$1 equal to US$1) – as easy to redeem as cash toward the bill at checkout – D$ redemptions more than doubled year over year. Redemption spiked during key 2023 holiday periods, with December seeing the highest redemption rate since the rewards currency was launched two years ago. “Our record 2023 results reflect how our customers have embraced the GHA DISCOVERY programme and its new rewards currency, which offers incredible value and choice to members” said GHA CEO Chris Hartley. “With more upscale and luxury hotels and brands continuing to join GHA amid record revenues in 2023, we embark on our 20th anniversary celebrations this year in great shape and primed for further growth.” Key booking preferences of GHA DISCOVERY members in 2023: International travel dominates International stays contributed 60% of all revenue in 2023, with countries …

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