Etihad Airways and China Eastern Airlines announced the signing of a Joint Venture (JV) to cement the strategic partnership between the two airlines. This historic milestone, signed at Etihad Airways’ headquarters in Abu Dhabi, marks the first commercial JV between a Middle Eastern airline and a Chinese airline. The Etihad Airways – China Eastern Airlines JV will allow the airlines to jointly develop and grow the routes between UAE and China, resulting in a stronger combined network. This JV signifies a commitment to offering expanded travel options and seamless travel experiences for passengers travelling between major Chinese cities like Shanghai, Beijing, Xi’an, and Kunming, and key cities in the UAE and across the Middle East and Africa regions. Etihad and China Eastern Airlines will implement the joint venture cooperation in early 2025 when both teams secure all necessary regulatory clearances. Additionally, both airlines will introduce full reciprocity to their existing frequent flyer programmes in the final quarter of 2024, allowing passengers to seamlessly earn points and redeem rewards when flying with either airline. Antonoaldo Neves, Chief Executive Officer of Etihad Airways, emphasized the significance of the partnership. He said: “This JV marks a significant milestone in our partnership with China Eastern. The JV will allow Etihad and China Eastern to offer travelers enhanced travel options and exceptional value. We are confident the JV will unlock a new era of travel opportunities, while also boosting the economic growth of Abu Dhabi and the UAE.” His Excellency Mohamed Ali Al Shorafa, Chairman of Etihad Aviation Group, lauded the agreement as a landmark achievement, stating: “This Joint Venture signifies a deep commitment to strengthening the bonds between the UAE and China, while fostering …
Read More »Riyadh Air and China Eastern Airlines sign MoU to foster mutually beneficial connectivity and digital innovation
Riyadh Air signed a Memorandum of Understanding (MoU) with China Eastern Airlines at the International Air Transport Association (IATA) Annual General Meeting (AGM) in Dubai. This strategic partnership strengthens the growing economic and cultural ties between China and Saudi Arabia while unlocking new travel options for underserved markets. China Eastern Airlines recently launched direct flights from Shanghai to Riyadh, demonstrating a shared commitment to enhancing connectivity and fostering collaboration in areas like trade, tourism, and culture. Tony Douglas, CEO of Riyadh Air: “This MoU marks a significant milestone for Riyadh Air as China is a hugely important market for our future network. By closely collaborating with China Eastern Airlines, a leading player in the Chinese market, we can unlock new travel opportunities and drive economic growth across both countries. We are particularly excited to explore synergies in digital innovation, where both airlines share a commitment to the future of travel. “Our collaboration extends beyond conventional connectivity, fostering collaboration on digital transformation, a critical area for Chinese airlines. Recognizing China Eastern’s ongoing digitalization efforts, Riyadh Air sees immense potential for knowledge sharing and technology development. Riyadh Air’s pioneering approach perfectly aligns with China Eastern’s focus on digital transformation, creating a powerful partnership for the future.” Wang Zhiqing, Chairman of China Eastern Airlines: “Benefiting from the forward development of the comprehensive strategic partnership between China and Saudi Arabia, China Eastern Airlines has reached a strategic cooperation with Riyadh Air focused on the future. The signing of this Memorandum of Understanding outlines the broad direction for cooperation between the two companies in areas such as business and promotes exchanges in information technology and digital operations. We are full of anticipation for the outcomes …
Read More »China Eastern Airlines has signed a milestone agreement with Amadeus for international NDC distribution
China Eastern Airlines has signed a milestone agreement with Amadeus for international NDC distribution. The deal sees the carrier become the first in the Mainland of China to sign for NDC distribution worldwide with Amadeus. Javier Laforgue, Executive Vice President, Travel Unit & Managing Director, Asia Pacific, Amadeus, says: “China Eastern Airlines is an important and valued partner. The agreement signed today is a milestone for Amadeus, expanding our presence in the key Chinese airline market. The deal deepens our collaboration with China Eastern Airlines and will provide our global network of travel sellers with the ability to easily search, shop, and service product offerings from the airline.” With NDC technology, China Eastern Airlines will be able to provide richer, customizable content to travel sellers, supporting better upsell of its branded and ancillary products. With access to the full range of unique offers and product attributes, travel sellers across the globe will be able to grant travelers enhanced choice, provide best-in-class customer service, resulting in an improved traveler confidence. Travel sellers will, meanwhile, have further access to enriched China domestic airline content. Fu Jian, Vice President, Commercial Development, China Eastern Airlines says: “We want to provide our customers around the world with more choice and personalization when booking travel with us and NDC is one of the key enablers to do this. It is also an important initiative for China Eastern Airlines to accelerate the recovery of international traffic and enhance the expansion of its overseas sales channels. As an innovative leader in the travel technology space, Amadeus is a significant partner for China Eastern Airlines. We look forward to working with Amadeus to expand our reach around the world.” China …
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