Unilever Food Solutions (UFS) unveiled the ‘Future Menus 2024 Arabia’ report, highlighting 8 top gastronomic trends aimed at addressing the challenges faced by chefs and foodservice professionals. To mark the occasion, UFS’ executive chefs led interactive, experiential sessions showcasing these trends during the launch event held at the Museum of the Future. Chef Joanne Limoanco-Gendrano, UFS Arabia and Indian Ocean Islands Executive Chef along with Chef Eddy Diab, UFS Arabia Chef presented the trends Irresistible Vegetables and Plant-Powered Protein, offering attendees a hands-on experience in transforming ordinary vegetables into irresistible culinary creations. Chef Sherif Afifi, UFS Egypt Executive Chef, led an immersive session showcasing the Modernized Comfort trend, demonstrating innovative ways to elevate traditional comfort food with a modern twist. Meanwhile, Chef Khalil Youssef, UFS Chef Saudi Arabia, guided guests through the New Sharing trend, highlighting creative approaches to communal dining that foster connection and engagement. These interactive sessions allowed guests to experience the trends firsthand, guided by the expertise of culinary leaders at UFS. The seated tasting menu that followed, featured a carefully curated menu by Chef Rita Soueidan, Maisan 15; Chef Shaw Lash, Lila Taqueria; Chef Luigi Stinga, Talea; Chef Kelvin Cheung, Jun’s. The highly acclaimed chefs came together to offer a unique menu, demonstrating how local chefs can elevate the experience of their diners. Each of them represented a distinctive trend, including Feel-Good Food, Low-Waste Menus, Local Abundance, and Flavor Shock respectively, and had an insightful discussion with Courtney Brandt, Food Writer, and Content Creator. Accompanying the tasting menu experience were keynote speeches regarding the latest trends, innovations, and insights by Chef Joanne and Fouad Sherine, Country Manager for Unilever Food Solutions looking after the GCC & …
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