Tag Archives: campaign

German National Tourist Board (GNTB) continues to bolster its sustainable tourism offerings with the imminent relaunch of one of its most popular campaigns, Embrace German Nature. Highlighting Germany’s great outdoors, the campaign – which relaunches on March 1 – shines a light on the range of protected natural landscapes, superb cycling and hiking trails, and outstanding spas and health resorts. With Germany home to 51 UNESCO World Heritage Sites and more than 33 per cent of the country under special environmental protection, the campaign also highlights the stunning natural landscapes, which include 18 Biosphere Reserves, 16 national parks covering more than 10,000km², and 104 nature parks. Ecotourism is expected to see a market growth of 15 per cent between 2021 and 2031, according to analysis by the Future Market Insights Institute. Embrace German Nature is designed then to consider the heightened demand, align with market desires, and help Germany achieve its Sustainable Development Goals. “The Embrace German Nature campaign promotes the physical and mental health benefits of sustainable tourism, advantages of climate-friendly travel and transportation options, and the effects on general wellbeing of embracing Germany’s most natural resources,” said Yamina Sofo, Regional Director – GNTB. “Mindfulness, sustainability, and getting closer to nature have all increased in popularity among the GCC market. This has further encouraged us to relaunch a tourism campaign that not only helps meet that demand, but also takes global and domestic climate targets into account and unites responsible use of natural resources.” Both inspirational and fascinating, Germany has a diverse ecological make up, home to more than 300,000km of hiking trails across coastline and islands, imposing mountains, and dense forests. Approximately 50,000 animal and 20,000 plant species …

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) successfully concluded the ‘Experience Abu Dhabi GCC Roadshow 2022’ in Riyadh, Jeddah, Dammam, and Kuwait recently. The roadshow drew the participation of 17 DCT Abu Dhabi partners, including Etihad Airways, the national carrier of the UAE; and Miral Destinations, the one-stop trade and promotional partner for Yas Island and Saadiyat Island. The partners jointly showcased how GCC families, couples and youth can enjoy Abu Dhabi’s diverse range of exciting, inspiring and restoring experiences in the winter season. The roadshow kicked off in Saudi Arabia, a top five source market for Abu Dhabi,  with the final leg concluding in Kuwait. Through one-on-one meetings, presentations and group discussions, DCT Abu Dhabi and its delegation met with nearly 600 travel trade professionals where they presented the new destination campaign, ‘Experience Abu Dhabi. Find Your Pace’ as well as highlighted the action-packed Abu Dhabi Calendar that continue to feature a vibrant line-up of sports, family fun, culture, music and nightlife events. Abdulla Yousuf, Director of Travel Trade and Market Development at DCT Abu Dhabi said: “It was an absolute pleasure to meet our valued travel trade partners in Saudi Arabia and Kuwait, and to share everything that Abu Dhabi has to offer in the new year and beyond. The GCC region continues to be one of our biggest source markets for leisure travel in Abu Dhabi. Through this roadshow, we were able to reaffirm our support for our valued stakeholders, showcase our destination highlights, and introduce our new destination campaign, which is inspiring more and more travellers to consider Abu Dhabi for an unrivalled holiday experience.” The roadshow also spotlighted the many …

A tourism promotion campaign organized by the Jordan Tourism Board (JTB) has kicked off in Europe in a bid to boost tourist numbers and educate Europeans on the Kingdom’s touristic features, Minister of Tourism and JTB Chairman Nayef Al Fayez announced. In a JTB statement, Fayez underlined the significance of the campaign, which will run through October and next November, especially during this time of year when the tourism season begins in areas of mild temperature in the Kingdom, and its effect on the expected number of tourists. The JTB launched the campaign in Britain, Spain, Italy, France, Germany, Switzerland, Sweden, Denmark, Austria, and Holland to promote Jordan’s new tourism identity: The Kingdom of Time, which showcases Jordan as a tourist destination and expresses its tourism character, aspirations, achievements, and vision, said Managing Director of JTB Dr. Abdul Razzaq Arabiyat. The promotion campaign in these countries also highlights Royal Jordanian as the national carrier, he added, noting that it also included advertisements on public transportation vehicles and in shopping centers, bus stops, and metro stations, in addition to billboards in bustling areas such as the Duomo in Milan, Italy, and Manchester Piccadilly station in the United Kingdom.        

A city for all seasons, Dubai offers its residents and visitors reasons and resources to stay mentally and physically active all year long. This summer is no different, and one can have a quintessential Dubai experience come rain or sunshine. The fourth in a series of interactive #DubaiDestinations summer guides, titled ‘Find Your Summer Hobby’, was issued by Brand Dubai, the creative arm of the Government of Dubai Media Office. ‘Find Your Summer Hobby’ provides a handy list of Dubai hotspots offering a range of activities that can push your physical and creative boundaries, including gyms, padel academies, surfing and diving centres, performing arts studios, photography schools, and cultural centres. Entertaining, engaging, and educating – there’s an exciting roster of Dubai summer hobbies to be pursued by children and adults, families and individuals, men and women, residents and tourists, businesspersons and sports enthusiasts. The guide is part of the latest phase of the #DubaiDestinations campaign. It invites local and international audiences to enjoy an epic summer in Dubai, making it the best city to live in and visit. Running until the end of August, the campaign encourages residents and visitors to discover Dubai’s diverse leisure, dining, adventure and family-friendly activities that make the city a one-of-a-kind summer destination. Shaima Al Suwaidi, Director of Brand Dubai, said: “The ‘Find Your Summer Hobby’ guide, our fourth interactive summer guide that is part of the latest #DubaiDestinations campaign, is designed to help residents and visitors creatively channel their passion into rewarding pastimes during the summer. The guide lists hotspots that residents and visitors seeking to enjoy a recreational break in Dubai can join during the summer to explore a new passion or get …

Owing to the continuously increasing number of women travellers in the kingdom, the Tourism Authority of Thailand (TAT) is bringing back its Women’s Journey Thailand campaign in August, with a vast spectrum of activities, special deals, discounts and privileges, especially for the female tourists, for one whole month. Srisuda Wanapinyosak, TAT Deputy Governor for International Marketing – Asia and the South Pacific, says, “Today, women have become the decision makers and quite powerful, with high spending power. They expect and deserve optimum luxury and variety in holiday products and services. Thailand can prove to be the perfect destination for each of these holiday elements. This is why we have brought back the Women’s Journey Thailand campaign as it is a platform to showcase our woman-centric holiday products and services of unparalleled quality and variety, at unbelievable prices.” Some of the highlights of this season of Women’s Journey Thailand campaign include the Lady Golf Challenge, Lady Celebrities to Thailand, Thailand through Her Eyes, Lady in Thai Fabrics and Lady Bloggers.