Tag Archives: branded residences

Sofitel announced 70 residences in Downtown Dubai with 6 exceptional penthouses and 64 residences offering a variety of premium amenities, including a state-of-the-art fitness center, a café, an immersive cinema room, and a health club with a stunning 15-meter swimming pool. Additional services such as 24/7 concierge, valet services, and à la carte options inspired by Sofitel’s French zest like personal chefs, childcare, and in-residence housekeeping are available to ensure that residents enjoy an elevated lifestyle. Located in the iconic Downtown Dubai district, just a stone’s throw from Burj Khalifa and Dubai Mall, Sofitel Residences Downtown Dubai provides unparalleled access to world-class restaurants, cultural attractions, and renowned boutiques. Residents will experience a unique blend of Middle Eastern culture and modern French aesthetics, seamlessly integrated into every living space. “As we celebrate the 60th anniversary of the Sofitel brand throughout 2024, this project marks an exciting new chapter for us, bringing our signature French zest and heartfelt service to the real estate market in Dubai. Sofitel Residences Downtown Dubai will set a new standard in luxury living, offering an unmatched lifestyle experience in one of the city’s most exclusive areas. With Sofitel’s rich heritage and our ongoing commitment to redefining luxury living, this project is the perfect fit for the branded residences market. We are thrilled to welcome future residents to this unparalleled living experience in one of the world’s most vibrant cities.” — Maud Bailly, CEO of Sofitel, Sofitel Legend, MGallery, and Emblems. This new residential development further strengthens Sofitel’s presence in the luxury segment in UAE, targeting the real estate business and diversifying its business lines. Jean-Baptiste Recher, Regional Vice President of Development for Accor’s Luxury Brands based in …

Branded residences, one of the fastest-growing sectors in hospitality, will take center stage at FHS World (30 September to 2 October), with a dedicated, full-day conference led by one of the sector’s leading innovators Accor One Living. Debuting at FHS World on 2 October, The Branded Residences Forum will feature workshops and conference sessions exploring the sector’s rapid growth in the Middle East and across the world. The event will examine key topics related to the development and operation of branded residences, including value creation opportunities, the growing array of branding options available to developers, the emerging trend towards standalone branded communities, and the arrival of non-traditional players such as luxury automotive and fashion brands in the sector. Sustainability strategies, legal structuring, design and sales & marketing case studies are also on the robust agenda, along with the exploration of sector-related topics including co-working concepts, the evolution of shared living and the rapid growth of private clubs as places to work. According to Savills Residential Development Consultancy, the branded residences sector has grown by 160 per cent globally over the last decade. By the end of 2023, there were approximately 1,300 projects around the world, with hotel branded residences accounting for 82 per cent of them. Savills data also shows that the Middle East – which is rapidly emerging as a global hub for the sector – currently has 45,000 residential units in 200 branded developments across 80 brands. With a staggering 500 per cent increase in branded residences in the last decade – from 10 in 2014 to 50 in 2023 with another 50 in the pipeline – Dubai is the most active market worldwide and now rivals Miami, New York …