Tag Archives: Boutique Group

Boutique Group  marks its first independent participation at the Arabian Travel Market (ATM) highlighting its commitment to redefining the luxury hospitality experience by transforming some of Saudi Arabia’s most iconic former royal residences, among other cultural and historic landmarks, into ultra-luxury hotels. Boutique Group also announced details of a new Memorandum of Understanding signed with ALTANFEETHI luxury concierge service to cooperatively exchange knowledge and expertise to develop and enhance guest experience at airports in the Kingdom of Saudi Arabia. Boutique Group’s portfolio includes the stunning Al Hamra Palace in Jeddah, known for hosting some of the world’s most prominent international public figures, the Red Palace in the heart of old Riyadh, which adorned the SAR 100 bank note and served as the home to the Council of Ministers for three decades, and the Aga Khan Award-winning Tuwaiq Palace, an architectural masterpiece inspired by Saudi Arabia’s iconic forts, tents and oasis landscape. Across its palaces, Boutique Group is dedicated to designing bespoke modern luxury offerings rooted in a strong sense of place, backed by strong partnerships and an authentic representation of Saudi’s vast heritage. “This year’s ATM theme explores gateways. This is particularly poignant for Boutique Group, because our properties are in essence a gateway to a new model of hospitality, and a more sustainable future. Inspired by Saudi Arabi’s rich heritage and powered by its talent, we are creating a gateway to a more resilient and diversified economy,” said Mark De Cocinis, Chief Executive Officer at Boutique Group. “We are also delighted to sign a Memorandum of Understanding with luxury concierge provider, ALTANFEETHI, and look forward to exploring more ways to collaborate on this remarkable new model of Saudi hospitality,” …

His Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince, Deputy Prime Minister, Chairman of the Council for Economic and Development Affairs, and Chairman of the Public Investment Fund (PIF), announced the launch of ‘Boutique Group’, a new hospitality brand that will manage and convert a collection of iconic historic and cultural palaces in Saudi Arabia into ultra-luxury boutique hotels. The company will revive the vibrant heritage and culture of Saudi Arabia to create a new and unique hospitality experience. The first phase of the project will focus on the development of three historic palaces in cooperation with the private sector, including Al Hamra Palace that will offer 77 keys including 33 luxury palace suites and 44 luxury villas in Jeddah. Tuwaiq Palace will provide 96 keys including 40 luxury palace suites and 56 luxury villas. Whereas Red Palace will offer 71 keys including 46 luxury suites, and 25 luxury guest rooms. Both Tuwaiq and Red palace are located in Riyadh. Boutique Group will blend the Kingdom’s culture and heritage with modern amenities to provide an exclusive hospitality experience and a unique service to its guests, growing the Saudi ultra-luxury hospitality sector and contributing to the development of the local economy. The company will also offer many high-end experiences from dining to wellness to exclusive services for each guest. H.E. Yasir Al-Rumayyan, Governor of PIF, said, “His Royal Highness the Crown Prince’s launch of the Boutique Group underlines PIF’s mandate to unlock the capabilities of promising sectors in Saudi Arabia that can help drive the diversification of the economy and contribute to non-oil GDP growth. “The group will enhance the Kingdom’s already unique tourism offerings, strengthening Saudi …