At ITB Berlin 2023, Sharjah has showcased a captivating vision of the present and future of tourism. Led by the Sharjah Commerce and Tourism Development Authority (SCTDA), the emirate’s innovatively designed pavilion at the event powered by latest digital technologies was a popular hive of activity and business networking for three days, offering visitors a vivid experience of Sharjah’s leading tourist attractions spanning its stunning diverse natural and manmade landscapes. SCTDA led a delegation of 15 public and private entities, tourist office representatives and travel agencies from Sharjah, who presented emerging investment opportunities in tourism to visiting business professionals, industry leaders and potential partners, in a series of meetings. At the event’s various discussion forums, the Sharjah delegation representatives also turned the spotlight on the efforts and innovations in the sectors of sustainable tourism, eco-tourism, adventure and cultural tourism driven by their efforts. Over the years, Sharjah has emerged as one of the regional leaders in these sectors, which are playing a major role in promoting and preserving socio-economic history and our natural environment. Sharjah’s stunningly diverse natural beauty characterised by pristine beaches, rugged mountainous terrain – all enriched by the town’s unique cultural heritage come together to offer tourists and visitors several opportunities to explore. In recent years, these opportunities have expanded considerably through the hosting of cultural events, new adventure tourism and water sport activities, the opening of luxury hospitality destinations as well as heritage attractions, which all contributed to Khorfakkan winning the prestigious award – an acknowledgement of the coastal town’s dedication to promoting sustainable tourism options and providing exceptional experiences to residents, visitors and tourists. From experiential virtual tours of emerging touristic assets like the Sharjah …
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